Alternance - Product Marketing Associate (x/f/m)

As an Alternance - Product Marketing Associate at Doctolib, your primary responsibilities include analyzing user needs, market competition, and adapting communication strategies around our products. You'll collaborate with various teams to define and refine product positioning, support launches of new features, and contribute to impactful content creation. With a focus on 360-degree marketing plans, you'll be directly involved in promoting our products to different target audiences.

To apply for the Alternance - Product Marketing Associate position at Doctolib, you should be pursuing a Master's degree and have some previous experience in product marketing, marketing, or relevant fields. It's important to be comfortable writing engaging content and using tools like Google Sheets and Google Slides. Proficiency in both French and English is essential for effective communication with our diverse teams.

Doctolib is committed to your professional growth as an Alternance - Product Marketing Associate. We offer a comprehensive onboarding program via the Doctolib Academy, along with ongoing training sessions that cover various skills, from technical to soft skills. This commitment to development ensures that you're well-prepared to excel in your role and advance your career in product marketing.

Key skills for success in the Alternance - Product Marketing Associate role at Doctolib include strong analytical abilities to assess market trends, excellent written communication for crafting marketing content, and collaboration skills to work effectively with cross-functional teams. Being autonomous and adaptable in a fast-paced environment will also help you thrive and make a significant impact on our marketing strategies.

The working environment at Doctolib for the Alternance - Product Marketing Associate is dynamic and collaborative. You'll spend three days a week at our Levallois-Perret office, engaging with a variety of teams that foster innovation and creativity. We also prioritize well-being and collaboration, providing spaces for both focused work and team bonding while organizing global events that enrich your experience.

When answering this question, outline your previous roles or projects that involved product marketing, emphasizing any specific achievements or strategies you implemented. Highlight how these experiences have equipped you to contribute to Doctolib's marketing efforts.

Explain your methodology for conducting competitive analysis, like market research techniques or tools you use. Mention how this analysis would influence your approach as an Alternance - Product Marketing Associate at Doctolib and the strategic decisions it could help shape.

Discuss your view on the importance of understanding the target audience and crafting personalized marketing messages. Relate this to the healthcare space by mentioning compliance aspects or user sensitivity and how they play into your strategic thinking for Doctolib.

Define product positioning in your own words and explain its significance in marketing. Then, provide an example of how you would approach creating a positioning statement for a new Doctolib feature to resonate with healthcare professionals.

Use the STAR method (Situation, Task, Action, Result) to describe a campaign you've worked on. Focus on your specific contributions and the metrics that demonstrate the campaign's success, linking it back to the skills required for the Alternance - Product Marketing Associate position.

Discuss your favorite resources, whether they be industry blogs, podcasts, newsletters, or networking events. Highlight how staying informed allows you to bring innovative ideas to your role at Doctolib.

List tools that you've used for product marketing, such as Google Analytics for performance tracking or Canva for content creation. Emphasize your willingness to learn and adapt to any tools that Doctolib may use in their workflows.

Share your approach to time management and prioritization. Discuss techniques such as creating to-do lists, blocking time for focused work, or using project management tools while explaining how these approaches would specifically apply to the fast-paced environment at Doctolib.

Craft an answer that reflects your passion for product marketing and for enhancing healthcare access. Share what excites you about Doctolib’s mission and how your values align with theirs.

Articulate your career goals while linking them to what you hope to achieve in the Alternance - Product Marketing Associate role. Discuss how this role fits into your long-term plan and makes you a committed candidate for Doctolib.