Manager, Consumer Integrated Marketing - Major Metros - job 1 of 2

As the Manager of Consumer Integrated Marketing at DoorDash, you'll be responsible for creating and executing marketing strategies that enhance customer engagement in major metro areas. This includes developing campaigns to attract new customers and re-engage those who have previously churned. You'll also manage cross-functional teams to integrate insights from various departments, ensuring a cohesive marketing approach that aligns with our business goals.

To excel as a Manager in Consumer Integrated Marketing at DoorDash, the ideal candidate should have at least six years of experience in a marketing role within a corporate or startup environment. A strong analytical background, fluency in marketing principles, and a creative, collaborative mindset are essential. While a bachelor’s degree is required, an MBA is preferred for this fast-paced position.

The Manager of Consumer Integrated Marketing plays a crucial role in DoorDash's mission to empower local economies. By developing integrated marketing strategies that connect consumers with local businesses, you will help boost market share and brand loyalty. Your efforts will support the broader goal of making DoorDash a household name for all goods, ultimately supporting the local economies we serve.

Success in the Manager, Consumer Integrated Marketing position at DoorDash requires strong analytical skills to interpret data and inform marketing strategies. You should also be adept at building relationships and influencing without authority, possess exceptional organizational skills to juggle multiple priorities, and have a hands-on attitude with a growth mindset. Your ability to work collaboratively and creatively will set you apart.

At DoorDash, we believe in nurturing talent and supporting career development. As a Manager in Consumer Integrated Marketing, you'll have the chance to lead impactful campaigns and initiatives. Our commitment to employee growth includes networking opportunities, mentorship programs, and chances to work closely with various functions within the organization, paving the way for further advancement within the company.

When answering this question, detail the campaign's objectives, the strategies you implemented, and the results achieved. Highlight how you used data to inform decisions and what insights you gained about your target audience.

Discuss your organizational strategies, such as using task management tools or prioritizing based on project impact and deadlines. Demonstrate your ability to balance competing priorities while staying focused on overarching business goals.

Explain the tools and analytics platforms you utilize to collect and analyze data. Mention how you leverage insights to adjust marketing strategies and drive campaign effectiveness, showing your analytical acumen.

Share your experiences working with varied teams and your techniques for fostering communication and cooperation. Illustrate how you ensure all voices are heard and how you align initiatives towards common goals.

Provide an example where you successfully persuaded stakeholders using data and compelling narratives. This showcases your interpersonal skills and ability to navigate organizational dynamics.

Discuss how your marketing strategies focus on both acquisition and retention, employing tactics like customer engagement initiatives, targeted campaigns, and loyalty programs to ensure a comprehensive approach.

Focus on your commitment to ongoing learning, such as subscribing to industry publications, attending conferences, and engaging with thought leaders. Highlight how this knowledge impacts your strategic decisions.

Narrate a specific challenge, your thought process in overcoming it, and the positive outcome. This question assesses your problem-solving ability and resilience.

Share your insights on the consumer experience, the importance of a unified brand message, and how maintaining brand integrity across channels helps foster consumer loyalty.

Express your alignment with DoorDash's mission to empower local economies and your excitement about the opportunity to lead innovative marketing strategies. Show enthusiasm for the company culture and how your skills can drive growth.