Senior Marketing Analyst

As a Senior Marketing Analyst at Empowerly, you will be responsible for analyzing data from platforms like HubSpot and Google Analytics to optimize marketing investments. You'll develop dashboards, conduct campaign performance analyses, and evaluate attribution models. Your role will also involve collaborating with various teams to ensure actionable insights influence marketing strategies across the funnel.

To qualify for the Senior Marketing Analyst position at Empowerly, candidates should have a Bachelor’s degree in fields like Marketing or Statistics and possess 5–7 years of relevant experience. Proficiency in SQL and experience with data warehouse tools like Amazon Redshift are essential, along with the ability to build dashboards using software such as Tableau or Power BI.

The Senior Marketing Analyst plays a crucial role in ensuring that Empowerly's marketing strategies are data-driven and effective. By analyzing customer journeys and optimizing marketing performance, you help shape how the company engages with students, ultimately supporting the mission to democratize college admissions and empower future leaders.

In your role as a Senior Marketing Analyst at Empowerly, you will utilize tools such as Tableau for dashboard creation, SQL for data querying, and Google Analytics for web performance analysis. Familiarity with CRM systems like HubSpot and Salesforce, as well as marketing automation tools, will also be part of your daily toolkit.

Empowerly fosters a remote-first, collaborative culture where team members are mission-driven and passionate about their work. As a Senior Marketing Analyst, you’ll benefit from a flexible environment that promotes professional growth while allowing you to align with a diverse team committed to impacting students' lives positively.

When analyzing marketing data, I prefer a combination of statistical analysis techniques and tools such as SQL for querying databases, Google Analytics for web performance metrics, and Tableau for visualizing the data. This approach allows me to draw actionable insights that directly inform marketing strategies.

Attribution modeling is essential in understanding how different marketing channels contribute to conversions. It helps allocate budgets efficiently by providing insights into the customer journey. I usually employ various models like first-touch, last-touch, and multi-touch to determine the effectiveness of our campaigns at Empowerly.

I prioritize projects by assessing their impact on business goals, timelines, and resource requirements. Using project management tools helps me keep track of deadlines and deliverables while also collaborating closely with cross-functional teams to ensure alignment on priorities.

In a previous role, I conducted an analysis of our email campaign performance and identified a segment of users who engaged significantly more with personalized content. By implementing this finding, we tailored our messaging to those segments, resulting in a 20% increase in conversion rates.

I have extensive experience in creating interactive dashboards using Tableau and Power BI. I focus on ensuring that these dashboards are not only visually appealing but also functional, providing actionable insights that stakeholders can easily interpret and act upon.

I stay current with industry trends by subscribing to marketing analytics journals, attending webinars, and participating in professional networks. Connecting with other professionals in this field helps me exchange ideas and learn about new techniques and tools that can enhance our strategies at Empowerly.

Customer segmentation is vital in marketing analytics as it enables tailored messaging that resonates with specific audience segments. By analyzing behavior and preferences, we can create targeted campaigns that drive engagement and conversions, making marketing efforts more effective.

When I encounter discrepancies in marketing data, I start by investigating the source of the data and cross-referencing it with other data points. This method allows me to identify inconsistencies and, if necessary, recalibrate our metrics to ensure that our analyses and decisions are based on reliable information.

A/B testing is a powerful method I use to compare two versions of a campaign to determine which performs better. By changing one variable at a time, such as subject lines or call-to-action buttons, I can gather empirical data on what resonates more with our audience at Empowerly.

While various skills are valuable, I believe effective communication is paramount for a Senior Marketing Analyst. The ability to translate complex data findings into actionable insights that non-technical stakeholders can understand is critical for influencing marketing strategies and driving business decisions.