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Director of Portfolio Marketing

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Experian is looking for a Director, Portfolio Marketing, to help scale our product and marketing efforts to drive awareness and demand for our industry-leading data, technology and marketing solutions. You will have significant product exposure and responsibility for all aspects of platform management within Experian, setting the standard for technology integration excellence across the enterprise. We’re passionate about building platform capabilities and are looking for someone excited to influence solutions at scale.

 

You will identify opportunities and ensuring our platform roadmap is optimized to meet growth outcomes. The ideal candidate for this role is passionate about tech and data platforms and is comfortable in conversations across engineering, product, sales and solutions team beyond your role in marketing.

 

You will report directly to the Senior Director of Product Marketing and have direct exposure to product and sales executives across the company. You will be a leader in product marketing, have a passion for transformation, and experience driving B2B client acquisition, engagement, and retention via our powerful shelf space of products and solutions.

Qualifications

  • 10+ years of B2B experience
  • Technical know-how necessary to propose and influence new product and feature ideas based on market and competitive intelligence, plus voice of client
  • Experience with B2B technology and data platforms or API management or sandbox environments in an enterprise environment
  • Experience forming business and marketing strategy then translating them into platform and ecosystem solutions
  • Strong familiarity of AWS and cloud operations
  • Experience delivering marketing against plan in a multi disciplined, distributed responsibility and often an environment with much white space
  • Demonstrated experience mentoring, empowering and elevating cross functional teams to deliver against marketing objectives and roadmaps
  • People leadership experience in and around product management and marketing teams
  • Demonstrated success in navigating and influencing dynamics at the executive level, including engaging in direct conversations
  • Ability to cultivate a culture of followership by inspiring and empowering team members to embrace the company's vision and values.

Additional Information

Perks and Benefits

  • Medical, Dental, Vision insurance
  • Life, short term disability insurance, long term disability insurance
  • Paid time off, paid sick time, paid volunteer time
  • 401K with 4% employer match
  • Flexible work environment #li-remote

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a remote position.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director of Portfolio Marketing, Experian

Meet Experian, a global leader in data and technology, where innovation meets opportunity! We are on the lookout for a passionate Director of Portfolio Marketing to join our growing team in Costa Mesa, CA. This role is pivotal in driving awareness and demand for our cutting-edge data, technology, and marketing solutions. Embrace the chance to work at the intersection of marketing and tech, where you will manage our platform exposure and influence solutions on a large scale. You will collaborate closely with engineering, product, sales, and solutions teams, demonstrating your expertise and enthusiasm for our portfolio. With over a decade of B2B experience under your belt, you’ll leverage your familiarity with AWS and cloud operations to enhance our platform roadmap. Reporting to the Senior Director of Product Marketing, you’ll lead a talented team, shaping strategies that empower cross-functional collaboration. At Experian, we celebrate diversity and commit to providing a flexible work environment where you can thrive. Join us and contribute to meaningful change, driving B2B client acquisition and engagement within a supportive, innovative culture. Together, we can redefine possibilities and help millions realize their financial goals!

Frequently Asked Questions (FAQs) for Director of Portfolio Marketing Role at Experian
What are the key responsibilities of the Director of Portfolio Marketing at Experian?

As the Director of Portfolio Marketing at Experian, your key responsibilities will include overseeing all aspects of platform management, driving awareness and demand for our innovative data and technology solutions, and ensuring our marketing strategies align with growth outcomes. You'll be instrumental in identifying opportunities and optimizing our platform roadmap while collaborating with various teams across the company to influence solutions at scale.

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What qualifications does Experian seek for the Director of Portfolio Marketing position?

Experian is looking for candidates with over 10 years of B2B marketing experience, particularly in technology and data platforms. A strong technical background is critical, as well as experience in business strategy formulation. You should have familiarity with AWS and cloud operations, proven leadership skills, and the ability to inspire cross-functional teams to achieve marketing objectives.

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How does the Director of Portfolio Marketing interact with other departments at Experian?

In the role of Director of Portfolio Marketing at Experian, you will work closely with engineering, product, sales, and solutions teams. This interaction is vital for ensuring that your marketing strategies align with product capabilities and market needs, allowing you to influence and drive effective solutions across the organization.

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What type of culture does Experian promote for the Director of Portfolio Marketing?

Experian prides itself on a people-first culture that celebrates diversity and inclusion. As a Director of Portfolio Marketing, you will thrive in an environment focused on work/life balance, authenticity, and collaboration. Experian’s commitment to employee wellness and recognition offers a supportive backdrop for creative and strategic marketing initiatives.

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What are the growth opportunities for the Director of Portfolio Marketing at Experian?

At Experian, the Director of Portfolio Marketing role offers numerous growth opportunities, such as direct interaction with executive-level professionals and access to cutting-edge technology. You will be positioned to develop your leadership skills, mentor cross-functional teams, and contribute significantly to the company's strategic direction as you help reshape marketing and product strategies.

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Common Interview Questions for Director of Portfolio Marketing
Can you describe your experience with B2B marketing and how it applies to the Director of Portfolio Marketing role?

In answering this question, detail your relevant experience in B2B marketing, highlighting specific campaigns you've led and the outcomes achieved. Emphasize your understanding of technology and data platforms and how you have influenced product strategies in previous roles.

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How do you approach creating a marketing strategy for new product launches?

Discuss your method for developing marketing strategies, including market research, competitive analysis, and stakeholder collaboration. Showcase your ability to align your strategy with business objectives and ensure effective messaging across channels.

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What leadership style do you employ to manage and empower cross-functional teams?

Highlight your inclusive and collaborative leadership style. Provide examples of how you've cultivated a positive team culture, fostered open communication, and motivated team members to achieve shared goals.

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Tell us about a time you had to navigate complex dynamics at the executive level.

Provide a specific example of a situation where you successfully navigated executive-level discussions. Emphasize your communication skills, ability to influence decision-making, and how you achieved a positive outcome.

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What strategies do you utilize to stay updated on market trends and competitive intelligence?

Explain your approach to market analysis, such as leveraging industry reports, attending conferences, and engaging with thought leaders. Share how you implement these insights into your marketing strategies.

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How do you measure the success of your marketing initiatives?

Discuss the metrics and KPIs you rely on to evaluate your marketing initiatives. Illustrate your familiarity with analytics tools, ROI assessment, and how you adjust strategies based on performance data.

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How do you prioritize tasks in a multi-disciplinary environment?

Outline your organizational skills and tools you use for prioritization. Provide an example of how you successfully juggled multiple projects while maintaining focus on accomplishing key goals.

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What experience do you have with using AWS and cloud technologies in your marketing efforts?

Share specific instances where you've integrated AWS or cloud technologies into your marketing strategies. Explain how this experience aligns with driving efficiency and innovation in marketing efforts.

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Describe a successful marketing campaign you led and what made it impactful.

Provide a detailed description of a marketing campaign, focusing on the goals, tactics used, and measurable results. Discuss the collaboration involved and how it positively affected brand awareness or sales.

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What steps do you take to ensure your marketing messages resonate with your target audience?

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We pride ourselves on being certified as a Great Place To Work and firmly believe that creating a positive company culture is less about ping pong tables and more about transparency, connection, and "work with purpose." The unique perspective of e...

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Full-time, remote
DATE POSTED
April 10, 2025

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