Job details

Brand Manager

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Job Overview:

The Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand building activities for the product or products being managed island wide.

Main Duties & Responsibilities:

Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.
Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.
Monitor product distribution and consumer reaction.
Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.
Monitor market trends; provide market intelligence on an ongoing basis.
Ensure island wide product visibility.
Communicate with Principals and submit monthly report on product movements.
Participate in trade fairs, conferences and symposiums whenever necessary.
Coach and motivate sales personnel to achieve objectives.
Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
Assist the Sales and Marketing Manager in formulating commercial plans for products being managed
Provide market intelligence on an ongoing basis.
Conduct comparative competitor study and recommend changes to ensure that products remain competitive.
Undertake marketing audits to monitor sales performance.
Conduct research, analyze data and provide information to management for decision- making.
Prepare presentations for customers and sales team on products being branded.
Ensure product visibility in designated locations and communicate product information to the relevant personnel.
Supervise promoters promoting products during in-store promotions.
Communicate with Principals and submit monthly report on product movements.
Participate in trade fairs, conferences and symposiums whenever necessary.

Qualifications & Experience:

Bachelor's degree in Marketing; an MBA would be an asset.
At least 4 years of progressive marketing experience in an FMCG environment.
Experience with the full marketing mix is essential.
Familiarity with tracking tools used to assess campaign performance.
Project management certification and/or experience is an asset.

Required Skills & Competencies:

Strong understanding of brands and the marketing mix.

Proficient in budget management.

Excellent communication and interpersonal skills.

Effective team player with strong relationship-building abilities.

Results-driven, with strong leadership and analytical skills.

Detail-oriented, highly organized, and able to work independently.

Proficient in spreadsheets, word processing, PowerPoint, and database applications.

Creative problem-solver with an enterprising attitude and ‘can-do’ mindset.

Solid knowledge of selling and sales techniques.

Able to maintain commitments and build trust with partners and stakeholders.

Health Insurance
Life Insurance
Pension
Lunch Subsidy
Others

Average salary estimate

$75000 / YEARLY (est.)

min

max

$65000K

$85000K

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What You Should Know About Brand Manager, Seprod Limited

Are you ready to take your career to the next level as a Brand Manager? Join us and be the driving force behind our brands! In this role, you'll be executing marketing functions to ensure effective brand building activities across our products. You’ll have the chance to develop and implement innovative strategies, targeting specific markets and promoting our incredible products. We’re looking for a creative leader who can guide and inspire our sales personnel towards achieving their goals. Monitoring consumer reactions, market trends, and measuring the success of campaigns will all be part of your day-to-day activities. You’ll also have the unique opportunity to participate in trade fairs, conferences, and symposiums, showcasing the brands you manage. With at least four years of experience in an FMCG environment, you’ll bring a solid understanding of the full marketing mix to the table. If you have a Bachelor's degree in Marketing and possibly an MBA, we’d love to see your application. You’ll thrive in our supportive, results-driven environment, where your skills in budget management, communication, and creativity will shine. Plus, enjoy great benefits like health insurance and lunch subsidies while you help us elevate our brand presence. Let’s make great products unforgettable together!

Frequently Asked Questions (FAQs) for Brand Manager Role at Seprod Limited

What responsibilities does a Brand Manager have at our company?

As a Brand Manager, you'll be responsible for executing marketing functions, developing brand-building strategies, and ensuring product visibility. You will monitor consumer reactions, measure campaign success, and provide market intelligence to guide decision-making.