Sr. Integrated Campaign Manger

As a Senior Integrated Campaign Manager at Extreme Networks, your core responsibilities include developing and executing integrated marketing strategies to drive brand awareness and lead generation. You’ll lead multi-channel campaigns that align with business objectives and regional goals. Additionally, you will collaborate with various teams to create compelling campaign content, analyze performance metrics, and continuously optimize the strategies to enhance campaign success.

To qualify for the Senior Integrated Campaign Manager position at Extreme Networks, candidates should have a Bachelor’s degree in marketing, Business, or a related field along with 5+ years of B2B marketing experience, specifically in demand generation. Proven experience in executing global, multi-channel marketing campaigns and strong project management skills are also essential for this role.

The ideal candidate for the Senior Integrated Campaign Manager position at Extreme Networks should have B2B demand generation experience with a focus on end-to-end campaign management. Familiarity with digital marketing programs, content strategy, and utilizing marketing technology effectively is also crucial for driving successful campaigns.

At Extreme Networks, diversity is one of our core values. We are committed to fostering an inclusive workplace where employees from all backgrounds feel valued and empowered. We actively encourage applications from underrepresented groups and ensure that our hiring practices are free from discrimination based on race, gender, sexual orientation, disability status, or other protected categories.

The salary range for the Senior Integrated Campaign Manager position at Extreme Networks is between $120,000 to $150,000, depending on the candidate's experience and qualifications. This competitive compensation package reflects our commitment to attracting top talent in the industry.

When answering this question, provide specific examples of integrated marketing campaigns you’ve managed. Highlight the channels you used, the strategies applied, and how you measured success. Discuss any challenges you overcame and showcase your ability to coordinate across different teams to achieve campaign goals.

Explain your approach to project management, emphasizing the importance of setting clear priorities based on campaign deadlines, resources, and potential impact. Discuss tools you use to stay organized and how you communicate with your team to ensure everyone is aligned on priorities.

A successful demand generation campaign requires a deep understanding of the target audience, relevant messaging, and effective use of multi-channel tactics. Mention the importance of analytics for tracking performance and iterating on strategies based on data-driven insights.

Choose a specific example that shows your ability to learn from mistakes. Discuss what went wrong, how you identified the issues, and the steps you took to avoid similar pitfalls in future campaigns. Show your problem-solving skills and resilience.

Discuss the key performance indicators (KPIs) that you track, such as lead generation, conversion rates, and ROI. Explain how you utilize analytics tools to assess campaign performance and gather actionable insights for future improvements.

Explain the importance of audience segmentation and describe the strategies you use, such as demographic analysis, buyer persona development, or data-driven targeting. Discuss how tailored messaging improves engagement and conversion rates.

Share your methods for staying informed, whether through blogs, podcasts, networking with professionals, or attending conferences. Highlight your commitment to continuous learning and staying ahead of industry trends to implement innovative strategies.

Discuss your experience working with sales, product marketing, and other departments. Highlight the importance of clear communication, setting shared objectives, and leveraging the strengths of each team to create cohesive campaign strategies.

Elaborate on how customer feedback influences your marketing decisions. Discuss methods for gathering feedback, such as surveys or engagement metrics, and how you use this data to refine messaging and improve the customer experience.

In your response, express your passion for the role and alignment with Extreme Networks' mission and values. Highlight specific aspects of the company culture or product offerings that resonate with you and suggest how your skills can help advance their initiatives.