Lead Mobile Product Manager - Berlin / Remote

As a Lead Mobile Product Manager at eyeo, your responsibilities will include developing and executing the product vision and strategy for our freemium mobile applications. You'll conduct thorough market research and user analysis to identify opportunities within the mobile landscape, and you'll work closely with marketing to implement user acquisition campaigns. Additionally, you'll prioritize product features, manage the product backlog, and lead the launch of enhancements, ensuring everything aligns with our company goals.

To excel as a Lead Mobile Product Manager at eyeo, you should have over 5 years of experience in product management, specifically focusing on mobile apps (iOS and Android) and freemium business models. A proven track record of launching and growing mobile applications with a focus on user experience is essential. Strong analytical skills and knowledge of mobile app development lifecycles are also crucial for success in this role.

Eyeo embraces a remote work culture that values flexibility and personal well-being. As a Lead Mobile Product Manager, you can choose to work from anywhere, whether that's from the comfort of your home or from our offices in Berlin, Cologne, Toronto, or soon NYC. The company fosters collaboration through regular team meetings and encourages a balance between in-person interactions and remote work dynamics.

In the role of Lead Mobile Product Manager at eyeo, you will work in an Agile development environment, relying heavily on collaboration tools and methodologies. You'll use data analytics tools like Firebase and Google Analytics to make informed product decisions, create user stories to translate business requirements, and implement A/B testing to refine the product features and user experience continually.

At eyeo, growth and development are at the forefront of our culture. As a Lead Mobile Product Manager, you will have opportunities to mentor junior product managers, enhancing both your skills and those of your team. Furthermore, you’ll stay informed on the latest mobile technology trends, which will facilitate your professional growth and keep you at the cutting edge of the industry.

In answering this question, focus on a specific project where you successfully launched a freemium mobile app. Highlight the strategies you employed to balance free and premium content and how you measured success through user engagement and acquisition metrics.

Discuss your approach to prioritization, which could include user feedback, business objectives, and strategic alignment. Share specific frameworks you've used, such as RICE or MoSCoW, and give examples of how your choices have positively impacted user experience and business outcomes.

Talk about the analytics tools you've worked with, such as Firebase or Google Analytics, and explain how you leverage user data to inform product decisions. Illustrate with examples of insights you've gained and how they influenced your product management approaches.

Share your approach to cross-functional collaboration with marketing, focusing on specific campaigns you've worked on. Highlight ways you've aligned product features with marketing strategies to enhance user acquisition and retention.

Explain the importance of A/B testing in product management. Share a few examples of tests you've conducted, metrics you tracked, and how the outcomes guided your decision-making process for product improvements.

Provide a specific example where you had to adapt your product strategy due to market trends, user feedback, or competitive analysis. Discuss your thought process and the results of the new strategy implementation.

Share your methods for staying informed about mobile app trends, such as following industry blogs, attending webinars, or participating in communities. Convey how this knowledge influences your product strategy and execution.

Discuss a specific challenge, such as team dynamics or project deadlines. Highlight the steps you took to address it, including communication strategies or resource reallocations, and reflect on the lessons learned from that experience.

Elaborate on your experience by outlining the market research methods you've used, such as surveys, interviews, or competitor analysis. Provide context on how this research has informed your product decisions and helped identify user needs.

Discuss KPIs like conversion rates, LTV, ARPU, and churn rate. Explain why these metrics matter and how you use them to gauge the success of your mobile applications, tying back to the overall business goals.