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Senior Field Marketing Manager

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.

The Role

As a Senior Field Marketing Manager, you will be the lead support for demand generation and marketing programs with the field sales team. You will work directly with a dedicated group of Account Executives to increase engagement within specific accounts driving prioritization and execution of a variety of programs including events, curated content and use cases, targeted ads, partnership opportunities, customer references. You will have engagement with all members of the marketing, sales, and business development teams to compose the most creative and successful plans to increase growth for Amperity.

Interesting Problems

  • Align with Account Executives to oversee planning marketing campaigns for a designated geographic territory
  • Ensure Account Executives with marketing resources to empower personalized messaging showcasing the capabilities of the Amperity platform
  • Develop personalized marketing campaigns to lead meetings within targeted accounts
  • Improve personalized marketing campaigns
  • Communicate feedback from the field to Marketing to guide campaign and messaging evolution
  • Provide regular updates on industry, company, and contacts to assigned sales reps to identify potential selling opportunities
  • Lead the development of targeted event programs that promote awareness and engagement across important accounts
  • Bring creative ideas to campaigns and events to showcase Amperity's unique position with the CDP market

About You

  • 3-5 years of experience building and delivering of field marketing campaigns, events, executive and key account programs, and joint partner activity
  • Experience in B2B field and event marketing
  • Experience building a variety of marketing tactics including social media, webinars, email, paid digital, partner marketing
  • Ensure understanding of our messaging and strategy as plans evolve
  • Experience partnering with departments such as Sales, Business Development, and Customer Success to lead demand
  • Experience developing multi-channel demand generation and field marketing campaigns (digital, in-person and hybrid)
  • You are someone who naturally steps up and takes ownership of all aspects of a campaign or event
  • Operate with a people-first mindset, including all partners
  • History of building trust across teams
  • Willing to travel 30-40% to regional events
  • Proven project management and process improvement capabilities
  • Hands-on experience with tools like 6Sense, Marketo is sought after

Location

New York, NY

Our hybrid work model includes three days in the office each week, providing a mix of in-person collaboration and remote flexibility

Compensation

Base Salary:  $100,000 - $140,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

#LI-DNI

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What You Should Know About Senior Field Marketing Manager, Amperity

At Amperity, we’re on a mission to redefine how businesses engage with their customers through our powerful AI-driven Customer Data Cloud. We’re searching for a Senior Field Marketing Manager to join our dynamic team in New York, NY. In this pivotal role, you’ll be the heartbeat of our demand generation efforts, collaborating closely with Account Executives to execute innovative marketing programs that captivate and convert. Your creativity will shine as you design tailored campaigns that resonate with our customers, leveraging events, curated content, and targeted ads. You’ll actively contribute to the ongoing dialogue between sales and marketing, providing vital insights to refine our strategies. With a focus on collaboration, you’ll not only inspire your team but also bring exciting new ideas to every campaign and event. If you’re passionate about harnessing customer data to create extraordinary experiences and have a proven track record in field marketing, then we can’t wait to meet you. Join us at the forefront of a data revolution, where your contributions will help the world’s most innovative brands unlock the full value of their customer data.

Frequently Asked Questions (FAQs) for Senior Field Marketing Manager Role at Amperity
What are the responsibilities of a Senior Field Marketing Manager at Amperity?

As a Senior Field Marketing Manager at Amperity, you will be responsible for aligning marketing efforts with the field sales team to drive demand generation initiatives. This includes developing personalized marketing campaigns, managing targeted events, and ensuring that Account Executives have the resources they need to effectively showcase Amperity's Customer Data Cloud. Your role will also involve gathering feedback from the field to inform campaign enhancements, all while fostering collaboration among marketing, sales, and business development teams.

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What qualifications are required for the Senior Field Marketing Manager position at Amperity?

To be considered for the Senior Field Marketing Manager position at Amperity, candidates should have 3-5 years of experience in field marketing, specifically in designing and executing campaigns that engage with B2B audiences. Expertise in various marketing channels, including social media, webinars, and email marketing, is essential. Strong project management skills, a collaborative mindset, and the ability to thrive in a fast-paced environment are key qualifications for this role.

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How does the hybrid work model at Amperity affect the Senior Field Marketing Manager role?

The hybrid work model at Amperity allows the Senior Field Marketing Manager to enjoy a balance between in-office and remote work. With three days in the office each week, you'll have the opportunity for in-person collaboration with your teammates while also enjoying the flexibility of working remotely. This model fosters a productive environment where creativity can flourish, enabling you to effectively lead marketing initiatives from both settings.

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What type of marketing tactics will a Senior Field Marketing Manager at Amperity be using?

In your role as a Senior Field Marketing Manager at Amperity, you’ll employ a variety of marketing tactics aimed at driving customer engagement and awareness. This includes executing digital campaigns, organizing in-person and hybrid events, managing social media promotions, and collaborating on joint partner activities. The use of innovative platforms and tools, like Marketo and 6Sense, will be crucial in achieving your strategic objectives.

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What opportunities for growth can a Senior Field Marketing Manager expect at Amperity?

At Amperity, a Senior Field Marketing Manager can expect ample opportunities for professional growth and development. The company encourages its employees to embrace curiosity and creativity, fostering an environment where innovative ideas are welcomed. Plus, with a diverse team and an expanding client base, you will have the chance to take ownership of significant marketing initiatives, gaining valuable experience and potentially advancing your career as Amperity continues to grow.

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Common Interview Questions for Senior Field Marketing Manager
Can you describe your experience with B2B field marketing strategies?

When answering this question, emphasize specific examples from past roles. Discuss the types of campaigns you've executed, the results achieved, and the particular strategies you used to engage B2B audiences effectively.

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How do you prioritize marketing campaigns and initiatives?

Show your ability to assess potential impact and align campaigns with business objectives. Describe a systematic approach, perhaps using a prioritization matrix, and explain how you've successfully managed competing priorities in past roles.

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What tools and technologies are you familiar with for managing field marketing campaigns?

List the marketing tools you have experience with, such as Marketo or HubSpot, and share how you've utilized them to optimize campaigns. Provide examples of how technology improved campaign effectiveness and reporting.

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How do you gather and implement feedback from sales teams?

Explain your collaborative approach; perhaps you hold regular meetings or use feedback surveys. Share instances where feedback significantly influenced campaign adjustments and improved sales outcomes.

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Describe a successful event campaign you led. What made it effective?

Focus on a specific event where you played a central role, detailing planning, execution, and outcomes. Highlight factors such as audience engagement, lead generation, and follow-up strategies that contributed to its success.

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What is your approach to developing personalized marketing content?

Discuss your understanding of audience segmentation and the importance of personalized messaging. Provide examples of how you have tailored content for targeted campaigns based on customer insights and data analysis.

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How do you stay updated with industry trends and best practices in marketing?

Share the methods you use to stay current, such as subscribing to industry publications, attending webinars, or engaging in professional networks. Discuss how this knowledge has influenced your marketing strategies.

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What challenges have you faced in your marketing career and how did you overcome them?

Outline a specific challenge related to field marketing and describe your problem-solving process. Highlight the skills and strategies you employed to turn the challenge into an opportunity for learning and growth.

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How do you measure the success of your marketing campaigns?

Talk about the key performance indicators (KPIs) you consider and how you track and report on them. Elaborate on your strategy for data analysis and iterative improvements based on campaign performance.

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Why do you want to work as a Senior Field Marketing Manager at Amperity?

Reflect on what excites you about working at Amperity, including its innovative technologies and company culture. Show your enthusiasm for contributing to the team and aligning with Amperity's mission of transforming customer experiences through data.

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We help people use data to serve the customer.

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DATE POSTED
March 23, 2025

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