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Category Manager

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

Join our team and be a part of shaping the future of outdoor spaces with innovative decking solutions with Fiberon!

As a Category Manager, you will be empowered to grow margin and profitability of our decking lines, enabling Fiberon to meet overall financial objectives. You will provide thought leadership and direction to ensure we have the right products, in the right channels, with the right pricing architecture. You will have a deep understanding of the market and target customer groups to recommend strategies that will increase market share and profitability throughout the product lifecycle.  

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in our main office located in Deerfield, IL to foster better collaboration, connection, and innovation Candidates should also be able to travel up to 25% of the time, mainly to customer locations. 

YOUR ROLE:

  • Create Product Strategies, in collaboration with the Fortune Brand's COE's and functions, that align to and enable Fiberon's strategic plan, utilizing both an 80/20 and total product lifecycle management mindset. Articulate the strategy on what we should sell and innovate more or less of, and how we will position our products in the different channels to market.
  • Develop and execute annual product plans to meet growth, market share and profitability goals. Manage trade-offs and balance conflicting demands to execute required initiatives to prune (exit), fix (cost, quality) and grow (marketing, product/omni channel strategy, new product introductions) the product lines profitably.
  • Determine product line pricing architectures and lead annual pricing strategy to maximize our profitable share across channels. Partner with   Revenue Growth Management, sales, analytics and finance teams to understand channel dynamics & competitive positioning, set list prices, and review the revenue and profit impact of price requests/changes. 
  • Influence and educate the business on how we go to market.  Provide thought leadership and direction within and outside the organization for business, technical or competitive issues on assigned product line/s.
  • Develop new product/solutions/services objectives, strategies and timelines to maximize market share growth.
  • Champion the “Voice of the Customer & Consumer” by developing a thorough understanding of customer and market needs / trends.  Conduct competitive analysis and gain insight to product gaps or advantages.
  • Responsible for providing a regular profit review of product line results, with recommended actions, to accomplish attaining market share, revenue, and profitability targets for assigned product range.  
  • Effectively communicate and explain the rationale of product line strategies, positioning, channel needs, financial impact, priorities and customer requirements. 
  • Provide sales and product training support to drive revenue and profitability goals of product line.  Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed.  Maintain a general understanding of pertinent industry standards to best position assigned product line.
  • Support brand marketing / marketing services with product knowledge, promotional strategies and tactics for assigned product lines.   Review content and messaging of all collateral materials and communications for assigned product lines.  Ensure the accuracy of product offering, descriptions, pricing, etc. in all company communications.

Qualifications

BASIC QUALIFICATIONS:  

  • Bachelor’s degree in Marketing, Business or related field
  • Minimum of 5 years of product management experience in durable goods manufacturing, including new product launch, portfolio analysis, product life cycle management, category simplification, and management of cross-functional teams
  • Experience in product development, marketing and promoting products through creative marketing processes with retail or trade partners
  • Prior demonstrated success in developing product plans for retail and/or wholesale channels
  • Various market segments and channel experience

PREFERRED QUALIFICATIONS:

  • MBA in Marketing, Business or related field
  • Prior P & L experience
  • Experience with commercial/multi-family building products and distribution, specifications, architects and façade design a plus

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $100,000 USD -  $130,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience,             professional achievement, business need, and location.  In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

Average salary estimate

$115000 / YEARLY (est.)
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$100000K
$130000K

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What You Should Know About Category Manager, Fortune Brands

Have you ever wanted to be at the forefront of innovation in the outdoor living space? Now's your chance with Fortune Brands Innovations, Inc. as a Category Manager for Fiberon's exquisite decking solutions! This dynamic role is not just about managing products; it’s about creating strategies that will help elevate and grow the performance of our decking lines. You will dive deep into market analysis, understand customer preferences, and stay ahead of trends to ensure we position our products just right across various channels. Collaborating with cross-functional teams, you’ll develop annual product plans that align with our company’s financial objectives while influencing pricing strategies that maximize profitability. Plus, with a hybrid work environment, you’ll enjoy the flexibility of working from home three days a week, while still engaging with our Deerfield, IL office team! What truly sets you apart as a successful Category Manager at Fortune Brands is your ability to champion the voice of the customer, gather insights, and recommend new product innovations that drive market share growth. Your expertise will enable you to balance competing demands and present insights that guide our product strategies. Come join us and make an impact in transforming outdoor spaces into havens with innovative decking solutions that not only meet but exceed our customer’s expectations!

Frequently Asked Questions (FAQs) for Category Manager Role at Fortune Brands
What are the main responsibilities of a Category Manager at Fortune Brands Innovations, Inc.?

As a Category Manager at Fortune Brands Innovations, Inc., your primary responsibilities include creating and executing product strategies, developing annual product plans, managing pricing strategies, and analyzing market trends to recommend product innovations. You'll also be responsible for leading cross-functional teams and ensuring that product lines align with overall financial objectives. The role involves significant customer interaction, as gathering and championing the voice of the customer is essential for increasing market share.

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What qualifications are required for the Category Manager position at Fiberon?

To qualify for the Category Manager position at Fiberon, candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, along with a minimum of 5 years of product management experience in durable goods manufacturing. Skills in new product launches, portfolio analysis, and cross-functional team management are critical. Preferred qualifications include an MBA, prior P&L experience, and familiarity with commercial building products.

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What does a typical work week look like for a Category Manager at Fortune Brands?

A typical work week for a Category Manager at Fortune Brands involves a hybrid schedule, where you'll work at least three days in the Deerfield office to foster collaboration with teams, such as marketing and sales, while working remotely on other days. Key activities include strategy development meetings, analyzing market data, communicating with sales teams, and occasionally traveling to customer locations to understand market dynamics and customer needs.

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What opportunities for professional growth does Fortune Brands Innovations, Inc. offer to Category Managers?

Fortune Brands Innovations, Inc. values professional development and offers numerous opportunities for growth, including access to training programs, mentorship from senior leaders, and participation in industry-related trade shows. Your role as a Category Manager will provide you with hands-on experience in product lifecycle management and strategic decision-making, positioning you for future leadership roles within the company.

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How important is market analysis for a Category Manager at Fiberon?

Market analysis is crucial for a Category Manager at Fiberon. It allows you to gain insights into customer preferences, understand competitive positioning, and identify trends that influence product strategy. By conducting thorough competitive analyses, you can recommend adjustments to product offerings and pricing strategies, ultimately impacting the profitability and success of the Fiberon product lines.

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Common Interview Questions for Category Manager
Can you describe your experience with product lifecycle management?

When discussing your experience with product lifecycle management, highlight specific projects where you successfully managed a product from inception to market launch and subsequent phases of growth or decline. Focus on how you balance innovation with market needs and customer feedback to make data-driven decisions.

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How do you prioritize competing product initiatives?

To effectively prioritize competing product initiatives, it’s important to assess both quantitative and qualitative data. Share how you analyze market demands, resource availability, and potential return on investment to make informed decisions. Discuss examples where you successfully balanced conflicting interests to drive growth.

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What strategies have you employed to increase market share?

When asked about strategies to increase market share, provide examples of successful initiatives you led, such as marketing campaigns, partnerships, or product innovations. Explain how you used market research to identify gaps and opportunities, and the measurable outcomes that resulted from those strategies.

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How do you approach pricing strategies for products?

Discussing your approach to pricing strategies should include your understanding of market conditions, cost analysis, and competitor pricing. Talk about how you collaborate with finance and sales teams to set competitive yet profitable prices, and include any successful instances where pricing strategies drove sales growth.

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Can you give an example of a successful product launch you managed?

Be prepared to describe the goals, strategies, and outcomes of a successful product launch you managed. Highlight your role in coordinating cross-functional teams, conducting market research, and measuring the launch’s performance against initial objectives while showcasing metrics of success.

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What role does customer feedback play in your product strategy?

Customer feedback is essential in shaping product strategy. Explain how you actively seek and leverage customer insights to identify pain points and areas for improvement, driving product innovation. Share successful examples of how customer feedback led to changes that positively impacted product line performance.

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How do you stay up-to-date with industry trends?

Staying current with industry trends requires proactive engagement. Share how you utilize resources like trade publications, webinars, industry events, and professional networks to remain informed about emerging trends and technologies in the outdoor and building products sector.

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How would you communicate complex product strategies to your team?

Effective communication is critical for conveying complex product strategies. Discuss your approach, such as breaking down information into digestible parts, using visual aids or presentations, and ensuring an interactive discussion to address questions and foster understanding within the team.

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What experience do you have with cross-functional teams?

Share specific examples of your experience working with cross-functional teams, highlighting collaborative projects where different departments came together to achieve common goals. Emphasize your role in facilitating communication and aligning objectives to ensure successful outcomes.

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Why do you want to work as a Category Manager at Fortune Brands Innovations, Inc.?

In your response, reflect on the company’s commitment to innovation and its values that resonate with you, such as creating smarter spaces and promoting inclusivity. Discuss how your skills and aspirations align with the goals of Fortune Brands and how you envision contributing to their mission.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 22, 2025

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