Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at G-P, you will be responsible for developing and executing email-centric strategies aimed at driving revenue growth. Your main duties will include identifying and activating cross-sell and upsell opportunities within the existing customer base, as well as segmenting and personalizing marketing campaigns tailored to customer behaviors and needs. You’ll collaborate with various teams to ensure your marketing efforts align with overall business goals while focusing on customer retention and engagement through effective lifecycle programs.

To qualify for the Lifecycle Marketing Manager position at G-P, you should have a minimum of 5 years of experience in lifecycle marketing, email marketing, or customer marketing, with a strong emphasis on driving lifecycle engagement. A proven track record of creating successful lifecycle marketing programs, excellent analytical skills, and proficiency in automation tools like Hubspot and Salesforce are essential. Additionally, a Bachelor's degree in Marketing, Business, or a related field is generally required.

G-P is committed to fostering an environment that encourages professional growth and skill development. As a Lifecycle Marketing Manager, you will have access to resources and training opportunities designed to enhance your expertise in customer marketing. This may include workshops, webinars, mentorship programs, and collaboration with experienced colleagues, all aimed at helping you advance in your career and further shape the future of work.

In your role as Lifecycle Marketing Manager at G-P, you will primarily use marketing automation platforms like Hubspot and Salesforce to develop and execute your email campaigns. You'll also leverage data analytics tools to monitor campaign performance and customer engagement metrics, as well as A/B testing tools to optimize your marketing strategies for enhanced effectiveness.

G-P promotes a diverse, inclusive culture that values every team member's contribution. As a Lifecycle Marketing Manager, you'll be part of a remote-first team that thrives on collaboration and flexibility. The emphasis is on innovation, where ideas are welcomed, and creativity is nurtured. With a commitment to breaking down barriers for global business, your work will help create opportunities worldwide, making G-P not just a place to work, but a community to grow in.

Describe specific programs you’ve developed, including the goals you set, the strategies you used, and the results achieved. Highlight your use of data to guide your decisions and how your findings influenced further marketing strategies.

Explain your approach to customer segmentation, outlining how you analyze data to categorize customers based on behaviors or needs. Provide examples of how targeted campaigns based on segmentation have improved campaign performance and customer retention.

Share the objectives of the campaign, your role in its design and execution, the tools you used, and the impact it had on revenue and customer engagement. Use specific metrics to illustrate success.

Discuss the importance of A/B testing in optimizing campaigns. Share your process for designing tests, the variables you choose to test, and how you analyze the results to inform future email strategies.

Provide insight into your project management skills and techniques. Describe how you assess the urgency and importance of campaigns, allocate resources, and manage timelines to deliver quality results.

Outline the key performance indicators (KPIs) you track in your campaigns, such as open rates, click-through rates, conversion rates, and customer retention. Explain how you interpret these metrics to continually improve performance.

Speak about methods you employ to identify early signs of churn, such as customer engagement metrics. Discuss targeted interventions you would implement to re-engage at-risk customers.

Illustrate a collaborative project with a different team, such as Sales or Customer Success. Highlight your role, how you integrated efforts, and the outcomes achieved through teamwork.

Mention how you gather and analyze customer feedback related to email campaigns. Discuss how you incorporate insights from feedback into your marketing strategies to enhance customer satisfaction.

Share what excites you about G-P's mission and values. Link your skills in lifecycle marketing to their goals, and express your enthusiasm for the opportunity to impact global business positively.