Sales Development Representative - Lead Generation

As a Sales Development Representative - Lead Generation at Genius Sports, your primary responsibilities involve identifying key prospects, generating and nurturing leads, and managing a sales pipeline. You will leverage various communication strategies, including calls, emails, and social media, to build relationships and introduce our world-class products to potential clients.

To apply for the Sales Development Representative position at Genius Sports, a Bachelor’s degree is preferred. Additionally, having at least one year of B2B outbound sales experience with a proven track record of exceeding lead generation targets is essential. Familiarity with CRM systems like Salesforce is also advantageous.

The work environment for a Sales Development Representative at Genius Sports is dynamic and collaborative. You will be required to work from our Midtown Manhattan office for a minimum of three days a week, engaging with a talented team dedicated to innovation and customer satisfaction. We also prioritize employee wellbeing and social engagement through various team-building activities.

Essential skills for a successful Sales Development Representative at Genius Sports include strong communication skills, a creative approach to problem-solving, a data-driven mindset, and proficiency in tools like Excel and LinkedIn. Additionally, having an understanding of advertising agencies and digital sales processes can enhance your effectiveness in this role.

Genius Sports offers a competitive benefits package for the Sales Development Representative role, including an annual salary between $40,000 to $50,000, plus commission. Employees also enjoy health insurance, skills training, paid leave, and various social events throughout the year, promoting a vibrant and inclusive workplace culture.

To answer this question effectively, highlight your communication skills, your ability to research and understand potential clients, and your persistence in pursuing leads. Share examples from previous experiences that demonstrate how you've successfully built relationships and generated interest in a product or service.

Discuss your strategies for lead generation, focusing on thorough market research, leveraging multiple communication channels, and understanding your target audience. Emphasize your ability to adapt and differentiate your approach based on understanding competitors and the unique needs of potential clients.

Share specific experiences where you've used CRM systems to manage sales pipelines, track interactions with leads, and analyze sales data. Highlight how your analytical skills have helped you identify trends and optimize your lead generation processes for better results.

Explain the methods you use to nurture relationships, such as personalized follow-ups, providing relevant content, and regularly checking in on their interests. Share examples of how these techniques have led to successful conversions in the past.

Provide a specific example detailing the situation, the actions you took, and the outcome. Emphasize your strategic planning, innovative approaches to outreach, and how your efforts contributed to the overall success of your previous organization.

Discuss your mindset towards rejection, emphasizing resilience and learning from each experience. Explain how you use each rejection as a chance to refine your approach and improve your pitch for future calls or meetings.

Focus on intrinsic and extrinsic motivations, such as personal achievement, making an impact, and the excitement of working in a fast-paced environment like sports technology. Align your motivations with the goals and culture of Genius Sports to demonstrate a good fit.

Explain the tools and techniques you utilize for organization, such as task lists, calendar reminders, and CRM functionalities. Detail your approach to prioritizing leads and ensuring timely follow-ups to maintain momentum.

Demonstrate your knowledge of Genius Sports’ mission, the role of data in sports, and how your products help clients achieve high performance. Show your enthusiasm for the company’s values and discuss how you see yourself contributing to their objectives.

Articulate your passion for sports technology and how Genius Sports aligns with your career aspirations. Use this opportunity to connect your skills and experiences with the company's mission and the role of a Sales Development Representative.