Product Marketing Manager

As a Product Marketing Manager at Glean, your main responsibilities will include researching customer needs, translating those insights into actionable strategies for product development and marketing, and driving product launches. You'll also create sales enablement materials and marketing collateral to enhance customer engagement throughout their journey.

To become a Product Marketing Manager at Glean, you'll need a BA/BS in business, marketing, liberal arts, or a related degree, along with 4-8 years of experience in B2B SaaS product marketing. Exceptional communication skills and a strategic mindset are essential to succeed in this role.

Glean supports employee growth through initiatives like annual education stipends, wellness programs, and company events while fostering a flexible work environment. We encourage our Product Marketing Managers to embrace a growth mindset and continuously learn to adapt to the ever-evolving landscape in the tech industry.

A typical day as a Product Marketing Manager at Glean involves engaging with customers to understand their needs, collaborating with cross-functional teams, and strategizing on product launches. You'll also dedicate time to create compelling messaging that resonates with customers while measuring performance to inform future campaigns.

Glean offers an excellent benefits package that includes competitive compensation, medical, vision, and dental coverage, a flexible work environment, 401k options, healthy meals provided daily, and stipends for home office improvement and education, ensuring our Product Marketing Managers are well taken care of.

When answering this question, highlight your previous roles in B2B SaaS, elaborating on specific campaigns or product launches you contributed to. Be sure to share measurable outcomes and how your marketing strategies directly influenced customer engagement and sales.

Discuss qualitative and quantitative methods you've used to gather customer insights, such as surveys, interviews, or data analytics. Highlight a specific instance where your understanding of customer needs led to a successful product launch or enhancement.

Share your multi-faceted approach to planning a product launch, including pre-launch research, creating marketing collateral, collaborating with sales, and utilizing feedback post-launch to measure success. Illustrate this with an example from your past experience.

Explain the key performance indicators (KPIs) you assess for your campaigns, such as lead generation rates, conversion metrics, or customer feedback. Discuss your approach to iterating based on these metrics to improve future marketing strategies.

Prepare a detailed overview of a successful project, highlighting your role, the challenges faced, solutions implemented, and the results achieved. Focus on the skills and strategies that led to its success.

Discuss your process in developing customer personas and how that informs your messaging. Share how you tailor content to speak directly to the needs and pain points of specific target audiences.

Talk about marketing automation tools, customer relationship management (CRM) systems, and data analytics platforms you've utilized. Be specific about how these tools helped you streamline processes and enhance marketing efforts.

Explain your approach to task prioritization—whether it’s using project management software, holding regular check-ins, or setting clear objectives. Illustrate this with past experiences that showcase your organizational skills.

Emphasize the importance of customer feedback in shaping product marketing strategies. Discuss how you've utilized feedback loops to enhance product features and refine marketing messages.

Express your passion for Glean's mission and how your values align with the company's goals. Highlight your drive to contribute to innovative solutions and how your skills will help expand Glean's reach and impact.