Integrated Marketing Manager, Merchant - Marketplace

As an Integrated Marketing Manager at DoorDash, your key responsibilities include strategizing and executing marketing initiatives aimed at onboarding small and medium-sized restaurants effectively. You’ll work on testing new marketing channels, optimizing the merchant experience, and coordinating with cross-functional teams—ensuring a cohesive marketing approach that drives revenue growth for our SMB partners.

To qualify for the Integrated Marketing Manager role at DoorDash, candidates should possess a Bachelor’s degree or higher, ideally with an MBA. Additionally, a minimum of 6 years of B2B marketing experience is required, with a strong emphasis on performance and integrated marketing strategies. Familiarity with SMB businesses, especially restaurants, is a plus.

DoorDash is committed to personal and professional growth for its Integrated Marketing Managers. The company fosters a supportive environment where you can learn from diverse teams, tackle challenges, and innovate effectively. There's also a comprehensive benefits package, mentorship opportunities, and a culture of collaboration that empowers employees.

DoorDash values candidates for the Integrated Marketing Manager position who demonstrate a creative and entrepreneurial mindset. Candidates should have excellent communication skills, the ability to analyze data for informed decision-making, and a passion for collaborating across teams. An adaptable approach to challenges and a strong bias for action are also key attributes.

Yes, experience with analytics is crucial for the Integrated Marketing Manager role at DoorDash. Candidates need to be proficient in interpreting data to inform marketing strategies, measure campaign success, and drive data-driven decision-making, ensuring that initiatives align with performance goals.

When answering this question, focus on specific projects where you've developed and implemented successful B2B marketing strategies. Discuss the channels you used, customer engagement, and how those strategies converted leads into successful partnerships, emphasizing metrics that highlight your impact.

It's important to illustrate your experience working with various teams such as sales, analytics, and creative. Talk about how you facilitate communication, set shared goals, and manage timelines, using examples from past projects that demonstrate your successful collaboration.

Reflect on various channels such as social media, email marketing, and PPC. Discuss which channels you implemented for SMBs, how you tailored your approach for local audiences, and the results achieved, providing concrete examples of success.

Share an example where data analysis led to significant marketing decisions. Detail the process of data collection, reviewing metrics, and how those insights guided your strategy. Highlight the outcome and any adjustments made based on that analysis.

In your response, outline your process for A/B testing, gathering insights, and making data-driven tweaks to campaigns. Mention tools or frameworks you've used to track performance and results, illustrating your focus on continuous improvement.

Discuss your approach to understanding merchant needs through research and feedback. Emphasize how you incorporate their voices into your marketing strategies and how you adapt your initiatives based on their unique challenges and goals.

Define success by discussing specific metrics such as customer acquisition, retention rates, and revenue growth for the merchants. Include how you would set KPIs for the campaign and your process for evaluating outcomes against these expectations.

Talk about how creativity fuels engagement and customer connection. Provide examples of how innovative ideas or campaigns you've developed led to successful outcomes, showing your understanding of balancing creative strategy with data.

Share a compelling story about a specific project where your marketing strategies directly contributed to a merchant's early success. Discuss your approach, execution, challenges faced, and the measurable impact it had on the partner's growth.

Your answer should reflect your passion for supporting local economies and the food industry. Talk about how DoorDash’s values resonate with you, and highlight your excitement about driving innovative marketing strategies that align with the company's mission.