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Senior Manager, Marketing

Point B is a business innovation firm that takes the guesswork out of transformation.  We engineer your future by combining advanced technologies and industry expertise to help you reimagine your business and its processes to get ahead and stay ahead.   


We're consulting done different. While others might say it, we live it—your success is our success.  


We start with the challenges you face, then partner to drive to what’s right for your business, your people, and your future. The proof is in our world-class NPS score that consistently triples our competitors. We know how to listen carefully, respond with agility, and accelerate time to value. 

 

When you partner with Point B, you’ll experience the speed and confidence needed to spot critical pivots, navigate complexity with ease, and tailor technology to fit your needs. 

 

We're ready to start generating your future today. 


At Point B, we are experts at the planning and work that makes change successful. We create engagements that enable clients to execute their key innovations and transformations for their business. The Sr. Manager, Marketing is responsible for one or more of the most strategic areas of the firm’s marketing plan. The person in this role impacts the growth, diversification and mix of revenue through their thought leadership, external influence and marketing efforts with clients and analysts.  The work includes significant collaboration with the Growth Leadership team and other leaders across the corporation.  


What you'll get to do:  

Responsible for functional outcomes for one or more categories of the marketing plan. This includes any projects, workstreams or outcomes necessary to achieve the objectives for your portion of the company’s marketing effort.  

Oversee the work of others related to your area of responsibility and may include direct managerial responsibility of a small team.  

Collaborate with the other marketing colleagues, Growth organization leaders and other company leaders to coordinate and achieve growth objectives.  

Define the messaging, creative content, marketing channels and marketing automation necessary to achieve objectives.  

Achieves results with a high standard of professionalism including follow-through on commitments, positive, collaborative engagement with your colleagues, and working within Point B processes.   

Mentor and develop more junior associates in the Marketing organization.  

Develop and execute compelling and effective customer-first content, outreach and interactions for digital channels and Point B audiences.  

Participates in firm culture activities to connect regularly with other Point B’ers both virtually and in person.  


What we offer:

The ability to chart your career path based on expertise and passions 

An environment that encourages you to identify new opportunities and supports you in reaching your goals 

The chance to have a balanced lifestyle by working with local or national clients in a flexible consulting model 

The opportunity to further enable fun and collaborative culture with teams that are as passionate about their communities as they are about their clients 

A comprehensive, flexible Total Rewards program that supports and recognizes each individual's unique needs and contributions to the firm


What we expect you've already done:

B.A., B.S. or master’s degree, ideally in a marketing, business or communications program.  

Minimum of 8 years of experience in marketing strategy and demand generation.

for business development and internal collaboration purposes. Some travel will be on short notice.   

Ability to work non-standard work hours as necessary to meet commitments and achieve Marketing organization or personal assignment objectives.  

Ability to work remotely.  

Ability to travel up to 20%.


Desired qualifications  

Relevant experience and success in an individual contributor or leadership capacity in Marketing or Sales, preferably in a professional services business.      

Can provide examples of quality content that you have developed that demonstrates balanced promotion of thought leadership and experience creating persuasive content with visual effectiveness and brand consistency.  

A strong understanding of management consulting and/or digital engineering strategies, value frameworks, selling motions, delivery methods and profitability models and how Marketing can support and enable growth of services revenue and client engagement/loyalty.  

Has expertise and thought leadership for Marketing processes and best practices and the ability to quickly synthesize value propositions and establish marketing strategy for assigned work.   


The kind of people we look for: 

Innate problem solvers who want to grow in a flexible, collaborative culture 

Those who have a growth mindset regarding training, practice, and evolving their skills 

Versatile people who thrive on variety and challenge 

Successful in ambiguous environments   

Desire to and ability to learn 

Passion for Point B’s Mission, Vision, Values & Culture 

Gets it done brand and attitude  

Ability to work from home 

Ability to work non-standard work hours when necessary


Compensation and benefits: 

The estimated salary range for this role is $125,500-$229,000 USD per year. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors including but not limited to geography, skills, education, experience and unique qualifications where applicable.  

 

Bonuses are awarded at Point B’s discretion and are based upon individual contributions and overall firm performance.


#LI-Remote



INTRIGUED TO LEARN MORE?

When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.

 

WHAT MAKES POINT B DIFFERENT?

We put our passion for change to work, using our purpose and values as our north start. Our teams help organizations solve their greatest challenges and created an inclusive culture that attracts and retains the world’s best talent. Be part of a collaborative culture where we build lasting relationships with each other, our customers, and our communities.

 

Benefits – Point B rewards high performance with a total rewards approach that includes competitive base pay, benefits, and short-and long-term incentives — as well as flexibility, leadership development opportunities, and a culture designed to help our diverse team of individuals flourish.

 

Employee Ownership – We give employees a voice in directing their careers and the growth of our company. Our Employee Stock Ownership Plan (ESOP) is a non-contributory retirement vehicle that grows over time from annual allocations (based on individual compensation) and the value of our company.

 

Award winning – Point B has been consistently recognized as one of the best places to work by Fortune magazine, Great Place to Work, Consulting Magazine, BuiltIn, and many others. We are proud to be named a Best Workplace in the US by Fortune magazine, Best Workplaces for Millennials, and Best Workplaces for Women in addition to other awards regarding our workplace inclusivity. 

 

Point B is an equal-opportunity employer committed to a diverse workforce. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. You can read more about our commitment to diversity on our website.

 

Point B is committed to providing equal opportunities for persons with disabilities or religious observances, which includes providing reasonable accommodation for in any individuals with disabilities or for religious purposes. Applicants with disabilities may contact our Accommodations team at applicantaccommodations@pointb.com or 206-517-5000 to request and arrange for accommodations through the application and/or recruiting process. If you need assistance to accommodate a disability or religious observance, you may request an accommodation at any time. Please note: This mailbox is only for accommodation requests or questions. Please use the Contact Us form for any recruiting inquires.

 

Legal Information for Job Seekers can be accessed on our Careers Website.


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Average salary estimate

$177250 / YEARLY (est.)
min
max
$125500K
$229000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Marketing, Point B

Are you ready to take your career to new heights? Join Point B as a Senior Manager of Marketing in Seattle, WA, where we put your skills to the test and empower your growth every day. At Point B, we're not just a business innovation firm; we engineer a future that's brighter and more efficient. Here, you'll have the opportunity to influence our marketing strategy while working alongside a passionate team dedicated to our shared success. Your role isn't just about overseeing projects; it’s about being a key player in shaping our firm’s market approach and growth trajectory. You'll collaborate closely with the Growth Leadership team, as well as other key players across the company, to define compelling messaging and create impactful content tailored for diverse audiences. We value your expertise as you mentor junior team members, fostering an environment of learning and collaboration. We believe in a balanced lifestyle, offering flexible consulting models that allow you to thrive personally and professionally. If you're flexible, innovative, and eager to take ownership of meaningful projects, Point B is the perfect place for you. Together, we'll drive change, celebrate successes, and make lasting impacts in the world of business transformation. Don’t miss this unique opportunity to not only advance your career but also to contribute to a culture that values inclusivity, teamwork, and fun!

Frequently Asked Questions (FAQs) for Senior Manager, Marketing Role at Point B
What are the responsibilities of a Senior Manager, Marketing at Point B?

As a Senior Manager, Marketing at Point B, you'll take charge of significant components of the firm's marketing strategy. Your responsibilities include overseeing multiple marketing projects, collaborating with leadership to define effective messaging, and ensuring outstanding engagements through digital channels. You'll also mentor junior associates and contribute to a vibrant company culture by actively participating in team activities.

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What qualifications do I need to apply for the Senior Manager, Marketing position at Point B?

To apply for the Senior Manager, Marketing role at Point B, you need a B.A., B.S., or master's degree, preferably in marketing, business, or communications. You should have a minimum of 8 years of experience in marketing strategy and demand generation, with demonstrated success in professional services. Your ability to develop compelling content and manage multiple initiatives will be crucial for this position.

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What can I expect in terms of work culture as a Senior Manager, Marketing at Point B?

Point B offers a collaborative and inclusive culture where passion for change thrives. As a Senior Manager, Marketing, you can expect a supportive environment encouraging professional growth and development. The firm values work-life balance and offers flexible consulting opportunities, fostering a culture where you can develop meaningful connections with colleagues and clients alike.

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How does the Senior Manager, Marketing role contribute to Point B's success?

The Senior Manager, Marketing role at Point B is pivotal as it directly influences the firm's growth, diversification, and revenue generation. By leveraging thought leadership and marketing strategies, you'll enhance client engagement and brand awareness. Your insights and creativity will be fundamental in steering the firm toward achieving its marketing objectives and establishing Point B as a leader in business innovation.

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What benefits are offered to Senior Managers in Marketing at Point B?

At Point B, Senior Managers in Marketing are offered a comprehensive Total Rewards program that includes competitive salary, flexible working arrangements, leadership development opportunities, and an inclusive work environment. Employees also enjoy the benefits of an Employee Stock Ownership Plan, which allows them to have a stake in the company's growth and success.

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Common Interview Questions for Senior Manager, Marketing
What strategies would you implement to enhance Point B's marketing effectiveness?

To enhance marketing effectiveness at Point B, I would focus on data-driven strategies, leveraging analytics to understand audience engagement. I would implement targeted campaigns aligned with client needs and foster collaboration across departments to create a unified voice. Continuous improvement through feedback and agile adjustments would enable us to stay ahead in a competitive market.

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How do you prioritize your projects as a Senior Manager in Marketing?

In prioritizing projects, I assess their alignment with our strategic marketing goals and the potential impact on revenue generation. I use a collaborative approach, engaging with team members to evaluate timelines and resource availability. Finally, I make decisions based on urgency, importance, and overall company objectives, ensuring focus remains on high-impact areas.

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Can you give an example of a successful marketing campaign you have led in the past?

Certainly! I led a multi-channel campaign that increased brand awareness and client engagement by 40%. By integrating digital marketing, social media, and thought leadership content, we effectively reached target audiences. The campaign’s design enabled us to showcase our core values, and it resulted in a measurable increase in leads and customer satisfaction.

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How do you measure the success of your marketing initiatives?

Success of marketing initiatives is measured using key performance indicators (KPIs) such as engagement rates, lead generation, conversion rates, and overall revenue growth. I utilize analytics tools to track metrics before, during, and after campaigns to provide actionable insights. Regular reviews enable adjustments to improve impact over time.

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What role do you believe digital marketing plays in the overall strategy of Point B?

Digital marketing plays a crucial role in Point B's overall strategy by allowing us to reach a wider audience effectively. It enhances our ability to engage clients through targeted messaging and content tailored to their needs. In an increasingly digital world, leveraging innovative platforms for outreach helps position Point B as a leading thought leader in business transformation.

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How do you motivate your team during challenging projects?

To motivate my team during challenging projects, I emphasize open communication and transparency. I acknowledge individual contributions, celebrate small wins, and foster a collaborative atmosphere. Providing support and resources encourages team members to overcome obstacles and keeps morale high, ensuring we stay focused on our ultimate goals.

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What experience do you have with marketing analytics tools?

I have extensive experience using various marketing analytics tools such as Google Analytics, HubSpot, and Salesforce. I leverage these tools to gather insights on customer behavior, campaign performance, and market trends. This data informs my decision-making process and helps optimize our marketing strategies effectively.

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What approach do you take to develop compelling content?

My approach to developing compelling content starts with understanding the target audience and their pain points. I focus on creating narratives that resonate with clients, blending insightful thought leadership with direct engagement strategies. Collaborating with designers and leveraging visual elements significantly enhances the impact and shareability of the content.

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How do you ensure brand consistency across marketing channels?

To ensure brand consistency across channels, I develop clear brand guidelines that outline tone, voice, and visual elements. Regular training and updates for the team are essential to ensure everyone is aligned. A unified messaging strategy across platforms further guarantees that our audience receives a cohesive and recognizable brand experience.

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Why do you want to work at Point B as a Senior Manager in Marketing?

I want to work at Point B because of its strong commitment to transformation and client success. The prospect of being part of a collaborative culture that values inclusivity and innovation excites me. I believe my skills and experiences align well with Point B's mission, and I'm eager to contribute to its growth and continue evolving in my career.

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We solve the world’s most complex business challenges through leading industry expertise and capabilities.

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Full-time, hybrid
DATE POSTED
March 20, 2025

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