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Marketing Manager

Focus AI is transforming engineering productivity through intelligent automation. Our AI-native platform serves a dual purpose: empowering engineers to focus on high-impact work by automating routine tasks, while providing managers with actionable insights to drive strategic alignment and team success.

Led by proven leaders from top-tier institutions (Harvard, Stanford) and industry giants (Microsoft, Salesforce, Palantir), we're building sophisticated tools that eliminate unnecessary meetings, streamline workflows, and deliver smart task prioritization. Our platform reduces time-to-execution, enhances visibility across engineering operations, and ensures daily activities align with strategic objectives.

We’re looking for an exceptional Marketing Manager to lead our marketing efforts, build brand awareness, and accelerate our growth.

Curious about what we're building? Check out our demo to see our platform in action: https://demo.focus-ai.com/

What You'll Do:

  • Develop Marketing Strategy: Design and execute comprehensive marketing strategies to drive awareness, acquisition, and engagement with engineering leaders and teams.

  • Content Leadership: Develop compelling, targeted content and messaging that clearly communicates our value proposition across multiple channels, including digital campaigns, social media, email, and events.

  • Performance Marketing: Lead initiatives across SEO, SEM, paid advertising, email campaigns, and analytics to continuously optimize funnel performance.

  • Brand Positioning: Collaborate with founders, sales, and product teams to refine messaging, positioning, and differentiation in the market.

  • Measure and Optimize: Define clear metrics, track campaign performance, leverage insights to optimize marketing initiatives, and regularly report on results.

You Bring:

  • Proven Marketing Experience: 4+ years of marketing experience in SaaS or technology environments, with a track record of delivering measurable outcomes and growth.

  • Strategic Mindset: Demonstrated ability to create and implement marketing strategies aligned with broader business goals and targeted customer segments.

  • Content and Messaging Skills: Strong experience creating impactful content, marketing assets, and messaging tailored to technical and executive audiences.

  • Performance Marketing Expertise: Familiarity with digital marketing channels, including SEO, SEM, social media advertising, email marketing, and analytics platforms (e.g., Google Analytics, HubSpot).

  • Collaborative Communication: Exceptional ability to collaborate cross-functionally with sales, product, and executive teams, clearly communicating strategies and results.

  • Entrepreneurial Drive: Self-starter mindset, comfortable taking ownership, driving initiatives independently, and delivering impactful results.

Promise to You:

  • A Seat at the Table: As an early marketing hire, you'll significantly shape our brand presence, messaging, and market positioning.

  • World-Class Support: Backed by top-tier investors and an experienced founding team, you'll have the resources and guidance to make bold moves.

  • Comprehensive Rewards: Competitive compensation, significant equity stake, exceptional benefits, and a commitment to your personal and professional growth.

  • Impactful Work: Your contributions will help build a generational company with a real, measurable impact on engineers across the globe.

This role represents an exciting opportunity to build and scale impactful marketing initiatives in a supportive, growth-focused environment. If you're passionate about marketing transformative technology solutions, let's connect.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, Focus AI

At Focus AI, based in the bustling heart of New York, we're on a mission to supercharge engineering productivity through innovative intelligent automation. As a Marketing Manager, you’ll be pivotal in steering our marketing initiatives, crafting strategies that resonate with engineering teams and leaders alike. Your main aim? To boost brand awareness and accelerate our growth trajectory. With a platform designed to automate mundane tasks and enhance decision-making, we’re looking for someone with a visionary mindset who can transform complex technical information into relatable messaging. In this role, you’ll develop comprehensive marketing strategies, spearhead content creation across multiple channels like digital campaigns and social media, and dive into performance marketing to maximize our outreach. Collaborating with our talented founders and cross-functional teams, your creativity will influence our brand positioning in the market. You’ll also harness analytics to measure the success of initiatives, ensuring every campaign aligns with our strategic objectives. With 4+ years of experience in tech or SaaS marketing under your belt, you should have a knack for content and messaging that captivates both technical and executive audiences. If you're ready to play a crucial role in shaping the brand presence of a transformational technology like ours, we can’t wait to meet you. Dive into our demo to see what makes us special: https://demo.focus-ai.com/

Frequently Asked Questions (FAQs) for Marketing Manager Role at Focus AI
What are the key responsibilities of a Marketing Manager at Focus AI?

The Marketing Manager at Focus AI is responsible for developing comprehensive marketing strategies that drive awareness and engagement. They lead content creation across various channels, manage performance marketing initiatives, and collaborate with cross-functional teams to refine brand messaging and positioning in a competitive market.

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What qualifications do you need to become a Marketing Manager at Focus AI?

To qualify for the Marketing Manager role at Focus AI, candidates should have over 4 years of marketing experience in SaaS or technology environments. A strategic mindset, strong skills in content creation and messaging tailored for technical audiences, and a solid understanding of performance marketing channels are essential.

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How does Focus AI measure the success of its marketing initiatives?

At Focus AI, success is measured through clearly defined metrics associated with marketing campaigns. The Marketing Manager will track campaign performance using analytics tools, leveraging insights to optimize initiatives and regularly report results to the team.

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What makes Focus AI a great place to work for a Marketing Manager?

Focus AI offers a dynamic environment where the Marketing Manager can significantly shape the brand’s presence and messaging. Early marketing hires enjoy a collaborative atmosphere, world-class support from experienced leaders, and comprehensive rewards including competitive compensation and significant equity.

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What kind of marketing experience is ideal for a Marketing Manager position at Focus AI?

Ideal candidates for the Marketing Manager position at Focus AI should possess at least 4 years of experience in marketing, particularly in SaaS or technology settings. They should have a successful track record of delivering measurable outcomes and be familiar with various digital marketing channels.

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Common Interview Questions for Marketing Manager
Can you describe your experience with developing marketing strategies in a tech environment?

When answering this question, highlight specific marketing strategies you've created and implemented in previous roles. Discuss how you aligned these strategies with business goals, particular audience segments, and the measurable outcomes that followed.

Join Rise to see the full answer
How do you approach content creation for different audiences, particularly technical and executive stakeholders?

Explain your process of tailoring content to meet the needs of diverse audiences. Share strategies such as using clear language for technical audiences while focusing on benefits and value for executive stakeholders, using examples from your past work.

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What performance marketing channels are you most experienced in?

Discuss your familiarity with various performance marketing channels, such as SEO, SEM, and social media advertising. Provide examples of specific campaigns where you utilized these channels successfully, demonstrating quantifiable results.

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Can you give an example of a challenging marketing project and how you overcame obstacles?

Choose a project where you encountered significant challenges. Describe the steps you took to address those challenges, the creative solutions you implemented, and the results produced. This showcases your problem-solving skills and initiative.

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How do you measure the effectiveness of a marketing campaign?

Outline your approach to defining key performance indicators (KPIs) before a campaign launches. Explain how you track these metrics using analytics tools and adjust tactics based on performance data to maximize results.

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What tools and platforms do you use for analytics and reporting?

Mention the specific analytics tools you are proficient in, such as Google Analytics or HubSpot. Highlight how you've used these tools to gather data, analyze trends, and report on campaign performance in past positions.

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How would you collaborate with cross-functional teams as a Marketing Manager?

Discuss your communication style and strategies for effective collaboration across departments. Share examples of past experiences where you worked with sales, product, and executive teams, and how those collaborations enhanced overall marketing effectiveness.

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What are your thoughts on emerging trends in digital marketing?

Show your awareness of current and emerging trends by discussing specific tactics, such as personalization and automation in marketing. Convey your enthusiasm for integrating these trends into your marketing initiatives to stay ahead of the competition.

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Describe a successful marketing campaign you led and the impact it had.

Provide a brief narrative of a successful marketing campaign you directed. Highlight the objectives, execution, and measurable results. Emphasize what made the campaign effective and any collaborations that contributed to its success.

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What motivates you to work in marketing within a tech company like Focus AI?

Articulate your passion for marketing in the tech space, focusing on how transformative technologies like automation excite you. Discuss how working at Focus AI aligns with your professional goals and your desire to make a meaningful impact.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 19, 2025

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