Senior Marketing Specialist - Talent Acquisition (FTC)

The Senior Marketing Specialist - Talent Acquisition at Delivery Hero is responsible for developing and executing marketing campaigns aimed at attracting top talent and improving candidate engagement. This involves creating compelling recruitment content, organizing recruitment events, designing targeted campaigns, and managing all recruitment marketing operations to enhance the overall candidate experience.

To be considered for the role of Senior Marketing Specialist - Talent Acquisition at Delivery Hero, candidates should possess a strong background in recruitment marketing strategies, digital marketing, and employer branding. Proficiency in marketing tools, as well as experience in analyzing recruitment metrics, is essential. Strong communication skills and the ability to manage cross-functional projects are also key qualifications.

Delivery Hero is committed to the professional growth of its employees. For a Senior Marketing Specialist - Talent Acquisition, the company offers an educational budget for training and language courses, access to online platforms like Udemy, and other resources to encourage continuous learning and career advancement.

The workplace culture at Delivery Hero is inclusive and supportive, focusing on employee wellbeing and empowerment. As a Senior Marketing Specialist - Talent Acquisition, you will play a key role in fostering a positive atmosphere, collaborating with various teams, and contributing to a work environment that nurtures creativity, teamwork, and a sense of belonging.

Delivery Hero provides a comprehensive benefits package for the Senior Marketing Specialist - Talent Acquisition, which includes 27 days of holiday, a hybrid working model, health and wellness programs, discounts, and participation in employee engagement initiatives such as meal vouchers and transportation subsidies. These benefits are designed to ensure that employees are happy and healthy.

In crafting a recruitment marketing campaign, I would begin by understanding our target audience, utilizing data to segment potential candidates. I would develop compelling narratives that highlight our culture, values, and the unique opportunities at Delivery Hero. Collaboration with the Talent Acquisition team would be critical to ensure alignment with ongoing hiring needs.

I once led a marketing strategy that focused on employer branding through engaging video testimonials from employees. This humanized our recruitment efforts, significantly increased engagement rates, and improved our overall candidate application rates, demonstrating the power of authentic storytelling.

I believe that tools like Google Analytics for tracking metrics, ATS for applicant management, and CRM software for managing candidate relationships are vital. They allow for effective analysis of campaigns, helping to refine strategies based on real-time data and ensuring we attract the right talent.

Success can be measured through several metrics, including application rates, candidate engagement levels, and the quality of hires. I also focus on conversion rates at various stages of the recruitment funnel to identify areas for improvement and adjust strategies accordingly.

To enhance candidate engagement, I would implement a combination of personalized communication, regular updates throughout the hiring process, and creating engaging content that educates candidates about the company and roles available. Additionally, organizing interactive webinars can foster a sense of community before they even join the team.

Employer branding is crucial; it shapes potential candidates' perceptions of a company. A strong employer brand communicates our values, culture, and opportunities for growth, making it easier to attract top talent who aligns with our mission at Delivery Hero.

I keep updated by following industry leaders, attending workshops and webinars, and engaging in professional networks. Furthermore, reading industry publications helps me stay on top of the latest trends and best practices, which I apply within my strategies.

In my previous role, I collaborated with HR and the marketing team to launch an employer branding campaign. This teamwork was vital in ensuring our messaging was consistent across all platforms, which significantly enhanced our recruitment outcomes.

If I noticed a campaign underperforming, I would analyze the metrics closely to identify where candidates are dropping off. Based on this data, I would adjust the messaging, target audience, or even the channels used to ensure better reach and engagement.

Delivery Hero's commitment to innovation, diversity, and employee wellbeing sets it apart. The company's focus on creating a supportive culture where employees can thrive reflects in its attractive employer brand, making it a desirable place to work for top talent.