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E-Commerce Lead

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Company Description

Job Description

As an E-Commerce Lead in the Digital function, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region, you are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). You ensure an experience that delivers on both commercial performance and brand perception by conducting analysis to understand current trends, search insights, customer behavior and inventory availability. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey.

This hybrid role reports into our Regional E-Commerce Commercial Manager and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Sales

Day-to-day planning and execution of product exposure within your department page on .com and app to secure commercial performance and brand perception
Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance
Execution and optimization of product ranking based on analysis and understanding of trends, customer behavior, inventory availability and commercial packs
Optimization of navigational entries based on performance and customer behavior in line with overall product exposure strategy
Optimization of internal search including addition of synonyms and creation of relevant search landing pages
Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics

Customer

Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
Stay updated on fashion industry trends, customer preferences, and competitive activities to adjust site merchandising activities accordingly.

Collaboration

Work closely with Experience Leads to secure digital experience that is optimized for overall growth and brand perception.
Work together with Experience Lead and Customer Activation & Marketing team to align campaigns and activations to capitalize on recent trends and insights.
Provide insights and feedback to regional Omni Merch team to guide product strategy and to regional CAM team to guide customer strategy.

Qualifications

Who You Are:

Bachelor’s Degree, preferably in Business, Economics or E-commerce
3+ years’ experience in eCommerce roles in the fashion retail industry
Exceptional analytical and quantitative problem-solving skills
Excellent communication and presentation skills
Highly analytical, structured, organized, and efficient
Commercial salesmanship with drive to achieve results and hit goals
Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals
Experienced in E-Commerce with understanding of the total digital ecosystem and its synergies
Expertise in eCommerce platforms and content management systems to manage product listings and website content effectively
Ability to work with data enablement platforms and querying languages (SQL); experience utilizing Google Analytics, Tableau & Power BI
Inclusive, positive, open to feedback, willing to multitask and learn on the job
Ability to travel internationally up to 10% of the time

Additional Information

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work
You will have access to a large global talent community, where career growth and aspirations have no limits
We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is $98,957 - $111,326 annually**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary, Exempt

EEOC Code: PRO

Average salary estimate

$105141.5 / YEARLY (est.)

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$98957K

$111326K

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What You Should Know About E-Commerce Lead, H&M Group

Join H&M as an E-Commerce Lead and step into a dynamic role that is crucial for enhancing our customers' digital shopping experience! Based in the heart of New York at 110 5th Ave, this position is all about driving profitable growth in our digital channels. You’ll dive into day-to-day planning and execution, ensuring our product exposure on .com and the app aligns perfectly with commercial performance and brand perception. Leveraging tools like SQL, you’ll analyze trends and customer behaviors to optimize product ranking and navigational entries, ensuring our offerings resonate with our audience. Collaboration is key in this role! You’ll work closely with teams such as Omni Merchandising and Customer Activation & Marketing, aligning strategies to maximize omni sales performance and create a seamless shopping journey. As an E-Commerce Lead, your innovative approach will help us make data-driven decisions that keep us ahead in the fashion retail industry. If you’re passionate about eCommerce, have solid analytical skills, and possess a strategic mindset, this is the perfect opportunity to make a significant impact in a globally recognized brand. Come be a part of our vibrant team and support H&M’s mission of inclusive fashion!

Frequently Asked Questions (FAQs) for E-Commerce Lead Role at H&M Group

What are the responsibilities of the E-Commerce Lead at H&M?

As an E-Commerce Lead at H&M, you will be responsible for the day-to-day planning and execution of product visibility on our digital platforms, ensuring strong commercial performance and positive brand perception. This includes conducting in-depth analysis of customer behavior and inventory trends, optimizing product rankings, managing content execution, and collaborating with various teams to drive omni sales performance.