Social & Influencer Lead

As the Social & Influencer Lead at Culligan Harvey, you will be responsible for developing high-impact social campaigns and managing influencer collaborations. Additionally, you will oversee community engagement and design marketing collateral, ensuring a consistent brand presence across all platforms. You'll utilize consumer insights for organic lead generation, optimize content calendars, and manage day-to-day community interactions to enhance brand loyalty.

We are looking for candidates with proven experience in social media strategy, influencer marketing, and content production, specifically for consumer brands. You should be skilled in managing social media tools and platforms, identifying impactful influencer campaigns, and creating engaging content. Strong project management and storytelling skills are essential, along with the ability to analyze performance metrics and make data-driven decisions.

In the role of Social & Influencer Lead at Culligan Harvey, you will drive our marketing goals by crafting compelling and engaging content that speaks to our audience. Your campaigns will enhance brand visibility and consumer engagement, contributing to customer acquisition and retention strategies. Collaboration with the marketing, sales, and product teams will be key to building credibility and driving results.

Culligan Harvey offers a dynamic, creative, and collaborative work environment for the Social & Influencer Lead position. With a focus on professional development, innovative campaigns, and a hybrid working model, you will find a supportive atmosphere that promotes work-life balance and encourages personal growth. You'll be part of a community that values wellbeing and teamwork.

As the Social & Influencer Lead at Culligan Harvey, you will have numerous opportunities for career growth. The role is designed to lead innovative campaigns while contributing to a larger business transformation, allowing you to expand your skill set and take on new challenges. Additionally, the company invests in ongoing training and development, ensuring you are well-equipped to advance your career.

When answering this question, highlight specific campaigns you've managed, the strategies you employed, and the outcomes achieved. Share metrics that demonstrate your impact, such as engagement rates or growth in brand awareness. It's also effective to mention how you identify and collaborate with influencers that align with brand values.

Discuss the social media management tools you've used, such as Sprout Social or Hootsuite, and explain how they've contributed to your success in managing campaigns. Provide examples of how these tools helped you track performance metrics, streamline content scheduling, and engage more effectively with the community.

Elaborate on the key performance indicators (KPIs) you prioritize, like engagement rates, reach, conversion rates, or customer acquisition costs. Explain your process for analyzing data post-campaign, identifying successes, and learning opportunities to optimize future campaigns.

When showcasing a successful campaign, outline the objectives, strategies implemented, and results achieved. Use metrics to quantify the success, such as increased engagement or sales, and explain any creative approaches that made the campaign stand out in your industry.

Discuss the importance of authenticity in influencer relationships. Share strategies for identifying the right influencers and fostering genuine connections, including how you would communicate with them, establish mutual goals, and ensure long-term collaboration for success.

Explain your content creation process, from brainstorming ideas to final execution. Talk about how you ensure your content aligns with brand voice and values while considering your audience's preferences. Mention any tools you use for design, such as Canva, and emphasize the importance of audience feedback in shaping your content.

Share your methods for keeping up with social media trends, such as attending industry conferences, networking with peers, following thought leaders, or reading specialized blogs and publications. Highlight specific trends you have successfully integrated into your strategies and campaigns.

Use the STAR method (Situation, Task, Action, Result) to detail a specific challenge you encountered. Explain the situation, what was at stake, the actions you took to address the issue, and the positive results that followed, showcasing your problem-solving skills and adaptability.

Highlight your reliance on data to inform decisions about campaign strategies, audience targeting, and content optimization. Mention specific metrics and how you analyze them to drive improvements. This showcases your analytical mindset and commitment to data-driven results.

Discuss your approach to promoting collaboration within marketing teams, such as hosting brainstorming sessions, setting clear communication channels, and implementing project management tools. Share how you ensure all team members have a voice and how open collaboration can lead to innovative campaigns.