Performance Specialist Lead, MarTech

The Performance Specialist Lead at StackAdapt is primarily responsible for developing measurement frameworks and optimization strategies tailored to maximize campaign performance. This includes creating best practices for email marketing to enhance results across various channels. They act as a consultant to internal stakeholders, manage campaign consultancy for strategic clients, and collaborate with technical teams to troubleshoot complex issues.

To be considered for the Performance Specialist Lead position at StackAdapt, candidates should have over 5 years of experience in consultative, client-facing roles within ad-tech or mar-tech. Strong written and verbal communication skills, exceptional organizational abilities, and a knack for problem-solving under pressure are crucial. While not mandatory, email marketing experience is highly preferred.

StackAdapt places great emphasis on continuous improvement and career development. The Performance Specialist Lead will have the opportunity to work closely with diverse teams, gain insights into advanced marketing techniques, and engage in training created in collaboration with their Revenue Enablement team. This role also provides an excellent platform for thought leadership, contributing to case studies and industry-related discussions.

Success as a Performance Specialist Lead at StackAdapt relies heavily on strong analytical skills, attention to detail, and the ability to convey complex information in a straightforward manner. Strong relationship-building skills with both internal and external stakeholders are essential, as is an insatiable curiosity for learning and exploring how technologies work together to optimize campaign performance.

StackAdapt prides itself on being a diverse and inclusive workplace that encourages collaboration and innovation. The culture is centered around flexibility, with a remote-first approach allowing professionals from around the U.S. and Canada to contribute to shared goals. The team is welcoming and supportive of varying backgrounds, fostering an environment where everyone can thrive and make an impact.

When discussing your email marketing experience, highlight specific campaigns you've worked on, focusing on metrics such as open rates, conversion rates, and overall ROI. Connect your experience to how you will use this knowledge to develop optimized strategies at StackAdapt, emphasizing your capability to analyze data and implement insights effectively.

In your response, explain your methodology for setting measurable objectives and how you analyze performance data. Discuss using A/B testing, customer segmentation, and feedback loops to adjust strategies for optimal results. Provide examples from past experiences to demonstrate your data-driven approach.

Choose a specific campaign to discuss, detailing the objectives, your role, and the outcomes. Highlight the challenges you faced, how you collaborated with cross-functional teams, and what tools or frameworks you implemented to achieve success, showcasing the skills that will benefit StackAdapt.

Outline a systematic approach you take when troubleshooting, such as gathering data to identify the issue, collaborating with technical teams, and devising creative solutions. Emphasize your communication skills when dealing with stakeholders and how you ensure that solutions are clear and effective.

Discuss the resources you use, such as industry blogs, webinars, networking events, and professional organizations. Highlight your commitment to continuous learning and how staying current informs your strategies, ultimately benefitting both your clients and the company.

Mention specific tools you’ve used and your comfort level with them, such as email marketing software, Google Analytics, or marketing automation platforms. Explain how these tools help streamline your workflow and improve campaign performance, drawing connections to how they can be utilized at StackAdapt.

Focus on your ability to simplify jargon and use relatable analogies. Mention practical experience when you've had to convey complex information to clients or colleagues, stressing the importance of understanding your audience’s perspective to ensure all stakeholders are aligned.

Describe specific prioritization frameworks you use, such as Eisenhower Matrix or backlog grooming. Provide examples of how you communicated with your team to ensure alignment and efficiency, thus demonstrating your organizational skills and ability to work well under pressure.

Discuss the key performance indicators (KPIs) you prioritize, such as CTR, conversion rates, or customer acquisition costs. Explain why you deem these metrics important relative to the goals of campaigns you’ve been involved with, and connect this back to how you’ll measure success at StackAdapt.

Emphasize the importance of teammate collaboration and cross-departmental interaction in achieving campaign goals. Cite instances where teamwork led to successful outcomes, showcasing your interpersonal skills and commitment to a shared vision—an essential element for the Performance Specialist Lead at StackAdapt.