Job details

ABM Marketing Manager

Get a free resume review

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: December 2025
Work set up: Remote

Our client in the global professional services industry is looking for an Account Based Marketing (ABM) Manager to play a pivotal role within the team. The candidate will take ownership of driving the strategy and execution of marketing campaigns for multiple accounts within the financial services sector. Reporting to the Senior ABM Manager and sitting within the Global ABM team, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.

What you will do:

Build and maintain strong relationships with account leadership teams.
Act as a trusted marketer, balancing strategic guidance with managing urgent requirements.
Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
Support critical deals within allocated accounts.
Lead the creation and implementation of marketing campaigns tailored to client experiences.
Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Qualifications

7-10 years of marketing experience in a professional services, B2B marketing or global corporate setting. 5+ years of ABM experience.
Proven experience in managing senior stakeholders.
Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics.
Experience targeting financial services industry clients is strongly preferred.
Strong background in marketing campaign management and execution.
Demonstrated client-centric approach in strategic planning.
Solid understanding of ABM methodologies and marketing technologies.
Strong communication, collaboration, and interpersonal skills.
Analytical skills to leverage data and insights effectively.
Proactive mindset with innovative ideas to enhance ABM strategies.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About ABM Marketing Manager, HelloKindred

Join HelloKindred as the ABM Marketing Manager in vibrant Johannesburg, South Africa! This is an exciting opportunity to shape the marketing strategy within the global professional services industry, specifically targeting the financial services sector. You’ll be working remotely, collaborating closely with the Senior ABM Manager and various ABM agencies to create dynamic, tailored marketing campaigns. You will leverage your 7-10 years of marketing experience, with a minimum of 5 years in Account Based Marketing, to build solid relationships with account leadership teams and execute marketing strategies that truly resonate with client needs. Your role will include developing compelling narratives and overseeing campaign execution to boost account growth. You’ll monitor and analyze performance metrics, ensuring that every campaign aligns with strategic client objectives, while continuously optimizing based on feedback. At HelloKindred, our vision is to make work accessible and enhance lives by connecting talent with flexible opportunities. This role is pivotal for driving our mission forward, allowing you to contribute to a culture that values innovation, diversity, and collaboration. With your proactive mindset, you’ll help enrich our marketing effectiveness and guarantee that our ABM initiatives are top-notch. If you're ready to make a real impact and take the next step in your marketing career, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for ABM Marketing Manager Role at HelloKindred

What responsibilities does an ABM Marketing Manager at HelloKindred have?

As an ABM Marketing Manager at HelloKindred, you will own the strategy and execution of marketing campaigns tailored for accounts in the financial services sector. Your responsibilities include building strong relationships with account leadership, collaborating with ABM agencies, creating client-focused narratives, and overseeing campaign performance to ensure alignment with client growth objectives.