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(Senior) Account Manager

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

Omdia’s Account and Business Development Managers are responsible for selling our industry-leading insight and consulting services to a broad range of different players in the TMT ecosystem.

You will report to the Sales Director China and are focused on driving new business opportunities in the consumer and enterprise segments in China.

You will build a strategic sales plan for the region, having first gained a deep understanding of the market and Omdia’s target prospects. You will be tasked with sales planning and delivering sales results utilising your skillset and knowledge. However, you’re not alone and will be supported by the wider ecosystem of analysts, consultants, and account managers across the Omdia organisation, as well as the wider Informa Tech division in which Omdia sits.

This is an excellent opportunity for a motivated and consultative salesperson to become involved in a rapidly growing business. We pride ourselves on maintaining the nimbleness of a start-up culture while benefiting from the resources of a global information industry leader.

Whilst this role offers the flexibility to work remotely through a hybrid working model, we also require this person to offer their flexibility of attending site when required, to suit the business need.

Responsibilities:

  • Building and executing a new business development strategy for the given customer segment
  • Identifying and engaging with new prospects within this remit to gain understanding of their specific challenges
  • Working closely with an assigned set of existing customers to ensure ROI and subsequent continuation of services
  • Achieving revenue targets, proactively responding to inbound inquiries and self-generated leads based on a deep market and product understanding
  • Accurately positioning Omdia’s and Informa TechTarget’s services as a solution of these challenges
  • Reporting accurate forecasting and performance metrics to key internal and external stakeholders, highlighting revenue risks and opportunities
  • Work with the wider Omdia analyst and consulting teams to ensure that clients are delighted with the service they have received
  • Work collaboratively with Informa Tech’s dedicated TMT media team to promote Informa TechTarget’s wider capabilities and solutions across the media portfolio

Qualifications

  • 7+ years’ experience within a consultative b2b sales position
  • A proven track record in new business, can identify new revenue opportunities and maximize product potential
  • Confidence in articulating often complex propositions to multi-stakeholder buyers
  • Good working knowledge of the TMT marketplace and the business models within it
  • Prior sales experience in TMT markets research and advisory is an advantage, but not a must
  • Highly developed business acumen and the ability to understand the wider issues of the industry
  • Strong presentation, communication, negotiation and closing skills
  • Previous experience with Salesforce or a similar CRM

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: annual leave, rising after five years and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world

What You Should Know About (Senior) Account Manager, Informa Group Plc.

If you're looking to elevate your career in the dynamic world of B2B technology, Informa TechTarget has an exciting opportunity for you as a Senior Account Manager. Based in Shanghai, you'll be at the forefront of our mission to connect technology buyers and sellers. Here, you will harness your sales expertise to develop a strategic approach for new business opportunities in both the consumer and enterprise segments. You’ll collaborate closely with a team of analysts and consultants, leveraging their insights to deliver tailored solutions that truly resonate with clients. Your work will not only focus on achieving revenue targets but also on building long-term client relationships that foster trust and prove the ROI of our services. We pride ourselves on a culture that combines the agility of a start-up with the backing of a global leader, giving you the resources you need to excel. With the flexibility of a hybrid work model, you’ll have the opportunity to work remotely while also being available to meet business needs on-site as required. This role at Informa TechTarget is not just about hitting quotas; it’s about finding innovative ways to address client challenges, ensuring they’re delighted with our offerings, and contributing to the growth of a rapidly expanding business. Join us as we work together to transform how technology decisions are made and help businesses navigate the evolving landscape. We can’t wait to see what you’ll bring to the team!

Frequently Asked Questions (FAQs) for (Senior) Account Manager Role at Informa Group Plc.
What are the main responsibilities of a Senior Account Manager at Informa TechTarget?

As a Senior Account Manager at Informa TechTarget, you will primarily focus on driving new business opportunities within the consumer and enterprise segments in China. Your role involves building and executing a strategic sales plan, engaging with prospective clients, and collaborating with existing customers to ensure they achieve a positive return on investment from our services. You'll also be responsible for accurately forecasting sales performance and managing a collaborative relationship with analysts and consulting teams to ensure client satisfaction.

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What qualifications are needed for the Senior Account Manager position at Informa TechTarget?

To be considered for the Senior Account Manager role at Informa TechTarget, candidates should have at least 7 years of experience in a consultative B2B sales position, along with a proven track record of identifying new business opportunities. A thorough understanding of the TMT marketplace, strong communication and presentation skills, and familiarity with Salesforce or similar CRM systems are also beneficial. Prior experience in TMT market research and advisory is an advantage but is not mandatory.

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What makes Informa TechTarget a great place to work as a Senior Account Manager?

Informa TechTarget is renowned for its welcoming culture and commitment to employee wellbeing. As a Senior Account Manager, you’ll benefit from flexibility in your work arrangements and access to comprehensive benefits, including professional development opportunities and a community that values diversity. Our organization also supports volunteering and offers competitive recognition programs, making it a fulfilling workplace for ambitious professionals.

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How does the Senior Account Manager contribute to Informa TechTarget's growth?

The Senior Account Manager plays a crucial role in Informa TechTarget's growth by developing strategic sales initiatives that drive new business and retaining existing clients. You will analyze market trends, identify potential opportunities, and ensure that clients receive tailored solutions, thereby fostering long-term relationships. Your contributions directly influence our revenue and position us as a leader in the B2B technology space.

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What is the work environment like for a Senior Account Manager at Informa TechTarget?

The work environment at Informa TechTarget is vibrant and dynamic. As a Senior Account Manager, you will enjoy the flexibility of a hybrid work model, balancing remote and in-office work. The culture is collaborative, supportive, and encourages innovation while also providing access to global resources and teams. This nurturing atmosphere allows you to thrive personally and professionally.

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Common Interview Questions for (Senior) Account Manager
Can you describe your experience with consultative B2B sales as it relates to the Senior Account Manager role?

When answering this question, stress your relevant years of experience in consultative sales, highlighting specific examples of how you've successfully developed relationships with clients and provided tailored solutions to meet their needs. Focus on metrics or outcomes achieved to strengthen your response.

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How do you approach building a new business development strategy?

To tackle this question, outline your strategic planning process: researching the market, understanding client pain points, setting clear goals, and aligning resources for execution. Provide a tangible example of a successful strategy you've implemented in the past, emphasizing the impact on revenue growth.

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What methods do you use to identify new prospects in the TMT marketplace?

A strong response should include your research techniques, such as utilizing market reports, networking, and leveraging industry databases. Illustrate how these methods led to successful prospect engagement in your previous roles.

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How do you ensure client satisfaction and retention?

Discuss how regular follow-ups, understanding feedback, and providing tailored services contribute to client satisfaction and retention. Use a specific example of a time when your actions made a significant difference in a client's experience.

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What strategies do you employ to achieve sales targets consistently?

Emphasize your goal-setting techniques and how you track progress. Highlight your ability to adapt strategies mid-campaign based on performance data and client feedback to ensure continual success.

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Can you describe a challenging sales negotiation and how you handled it?

Provide a structured answer that outlines the negotiation's context, the challenges you faced, and the tactics you used to reach a successful agreement. This showcases your problem-solving and negotiation skills.

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How do you stay updated on trends within the TMT marketplace?

Talk about the resources you use, such as industry publications, webinars, networking, and continuous education. Mention specific sources that help you stay informed and how that knowledge impacts your sales approach.

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Describe your experience using CRM tools like Salesforce.

Explain how you’ve used Salesforce or similar tools for pipeline management, tracking customer interactions, and generating sales reports. Detail how CRM tools have improved your efficiency and decision-making in the sales process.

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How do you prioritize multiple clients and projects simultaneously?

Share your time management and prioritization strategies, such as using task lists, digital project management tools, or setting deadlines. Provide an example of juggling multiple projects to underscore your organizational skills.

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What do you find most rewarding about working in sales, particularly in the B2B tech space?

Reflect on your passion for meeting clients' needs, the thrill of closing deals, and the satisfaction of aiding their growth with innovative solutions. Personalize your answer to clarify why you’re drawn to this specific field and role.

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Join Apple as a Carrier B2B Account Executive and lead the charge in expanding mobile technology sales within the B2B market.

Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
April 12, 2025

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