Sales Operations and Services Manager

As a Sales Operations and Services Manager at Ingram Content Group, your responsibilities will include developing and managing outreach strategies for the sales team, supporting seasonal campaigns to increase sales and customer engagement, and executing strategic projects like product rollouts and new service launches. You'll also analyze the effectiveness of sales campaigns and work collaboratively with various internal teams to align on strategic initiatives.

To become a Sales Operations and Services Manager at Ingram Content Group, you will need a Bachelor's degree or equivalent experience, along with at least 5 years of managing book marketing or direct consumer marketing programs. Additionally, having 2 years of experience in project management is essential for success in this role.

Key skills for a Sales Operations and Services Manager at Ingram Content Group include strong project management abilities, analytical skills to interpret data for marketing effectiveness, and excellent communication skills to facilitate collaboration with diverse teams. Experience in consumer marketing and a passion for the publishing industry are also beneficial.

The Sales Operations and Services Manager plays a crucial role in achieving Ingram Content Group's goals by managing key marketing initiatives that boost sales and customer interaction. This role also focuses on operational efficiency and ensures that strategic marketing campaigns align with the company’s goals, ultimately enhancing IngramSpark's presence in the market.

Working as a Sales Operations and Services Manager at Ingram Content Group comes with a competitive salary and generous benefits, including health plans from day one, vacation and sick leave, and a 401K match. You will also have opportunities for continued education, wellness programs, and enjoy a collaborative work environment with a casual dress code.

To improve sales outreach for Ingram Content Group, I would focus on developing multi-channel marketing campaigns that target specific customer segments. I would analyze past campaign data to identify successful approaches and adjust strategies accordingly while ensuring alignment with overall sales goals.

I have managed several marketing programs in my previous roles, focusing on targeting key customer demographics through tailored communications and promotional activities. My approach includes leveraging data analytics to gauge campaign performance and adapt strategies to maximize engagement and reach.

I track and measure the success of my marketing initiatives using KPIs like conversion rates, customer engagement metrics, and sales growth. I also conduct regular assessments through customer surveys and feedback to gather qualitative insights that can refine ongoing strategies.

Collaboration is vital in my role as a Sales Operations and Services Manager. Working closely with sales, marketing, legal, and finance teams allows for a holistic approach to project execution, ensuring all segments are aligned with our overarching goals and that customer needs are met efficiently.

When facing challenges during product launches, I proactively seek collaboration with stakeholders to identify potential obstacles early. I believe in open communication and developing contingency plans to address any issues, ensuring that all teams remain aligned and adaptive during the launch process.

I would suggest leveraging digital marketing techniques, such as targeted social media ads and influence marketing partnerships with authors and publishers. Additionally, utilizing data-driven insights to personalize marketing outreach can greatly enhance engagement and impact.

In my previous role, I managed a campaign that aimed to boost engagement for a new product line. We implemented a combination of email marketing, social media outreach, and promotional discounts. The campaign exceeded our sales targets by 25% and garnered significant positive feedback from customers, highlighting our success.

I once led a cross-functional team to launch a new customer service platform. I facilitated regular meetings between departments, establishing clear roles and timelines. My focus on communication resulted in a smooth launch that enhanced customer satisfaction and operational efficiency.

I stay updated on publishing industry trends by subscribing to relevant industry newsletters, attending webinars and conferences, and participating in professional groups. This ongoing learning allows me to adapt strategies that align with current market demands.

In this role, I would prioritize establishing effective outreach campaigns that resonate with indie authors and publishers while continuously analyzing campaign performance to derive actionable insights. Relationship-building with internal teams and clients would also be a key focus to support collaborative efforts.