Publisher Development Manager, Publica

As a Publisher Development Manager at Publica, your primary responsibilities include onboarding publisher clients and training them on all Publica features and products. You'll interface with internal teams to understand client challenges, drive revenue growth through relationship building, and continuously analyze publisher performance data for optimization opportunities.

To qualify for the Publisher Development Manager role at Publica, candidates should possess 2-3 years of programmatic video experience, preferably with ad servers, DSPs, or SSPs. A solid understanding of video ad serving, header bidding, and programmatic advertising is crucial, alongside strong communication skills and a collaborative mindset.

Publica supports the growth of publisher accounts by enabling the Publisher Development Manager to analyze performance data, partner with clients to address challenges, and provide tailored recommendations that drive revenue growth through effective problem-solving and relationship management.

Success as a Publisher Development Manager at Publica hinges on excellent communication skills, an analytical mindset, and the ability to work collaboratively across various teams. Being proactive and having a strategic approach to client management and insights generation are also essential.

The salary range for the Publisher Development Manager role at Publica in New York is between $69,300 and $118,800. Actual compensation may vary based on individual experience and geographic location.

When discussing your experience with programmatic advertising, focus on specific projects where you’ve engaged with different types of inventory or worked with key technologies like SSPs or DSPs. Emphasize measurable outcomes such as revenue growth or efficiency improvements.

Prioritization for a Publisher Development Manager can be achieved by using project management tools to track deadlines and deliverables, ensuring that you maintain clear communication with team members and clients about priorities and project statuses.

Effective onboarding strategies include a structured training program that highlights key platform features, regular follow-ups to address concerns, and personalized sessions to meet specific client needs. Building rapport right from the start is vital.

In your response, narrate a specific example where you utilized analytical skills to uncover issues affecting a publisher's performance. Discuss the steps you took to devise a solution and the positive outcome that resulted from your intervention.

Measuring the success of publisher accounts involves analyzing key performance metrics such as ad fill rates, revenue growth, and client satisfaction scores. Regularly reviewing performance data helps adjust strategies to ensure ongoing success.

Communication is central to the Publisher Development Manager role, as it involves educating clients, collaborating with internal teams, and troubleshooting any issues. Effective communication fosters strong relationships and ensures that all parties are aligned.

Staying updated in ad tech can be achieved by attending industry conferences, webinars, subscribing to relevant publications, and engaging with professional networks. This ongoing learning helps you bring fresh insights to your role at Publica.

Contributing to a collaborative culture can be demonstrated by volunteering for cross-team projects, sharing knowledge and insights, and actively participating in team meetings. Being approachable and supportive of team members will help foster a positive work environment.

Highlight your passion for helping publishers achieve their goals, whether it’s enhancing their ad revenue or improving user experiences. Discuss the satisfaction that comes from solving complex challenges and seeing tangible results.

Provide a specific example where you implemented strategic changes based on performance data analysis, which led to measurable revenue growth for a client. Be sure to mention the steps taken and the result achieved.