Manager, Communications Design (Media Planner)

As a Manager, Communications Design at IPG Mediabrands, your responsibilities will revolve around producing accurate media plans that are deeply informed by consumer and market intelligence. You will manage the team’s output, lead the creation of media planning scenarios, and ensure timely responses to client requests. Your role includes mentoring junior staff, developing client-facing tracking documents, and participating in ideation sessions to craft compelling communication strategies.

To excel as a Manager, Communications Design at IPG Mediabrands, candidates should have at least 4 years of relevant media experience, including experience in an integrated planning role. Strong media planning skills, excellent communication abilities, and proficiency in Microsoft Office are required. Additionally, managerial experience and a knack for problem-solving will set you apart. Notably, a college degree is not a prerequisite.

In the role of Manager, Communications Design at IPG Mediabrands, you will significantly contribute to client goals by ensuring that media plans are tailored to their specific needs. By combining data-driven insights with creative strategies, you will help connect brands with their audiences effectively, thereby fostering brand growth and enhancing consumer engagement.

The Manager, Communications Design at IPG Mediabrands utilizes various tools such as MediaTools and Lumina to develop media planning flowcharts. The role also involves applying data analysis techniques and methodologies to derive insights from consumer behaviors and market trends, thereby continuously improving the strategic communications planning process.

At IPG Mediabrands, the culture is built on a foundation of inclusion, innovation, and teamwork. As a Manager, Communications Design, you will be embraced by a diverse and dynamic environment that celebrates individuality. The four core values—Individuality, Instinct, Impact, and Imagination—shape the work culture, ensuring that everyone feels valued and empowered to contribute their unique perspectives.

To create a media plan that aligns with the client's goals, I would first conduct a thorough analysis of the client's target audience, competitive landscape, and industry trends. Collaborating with the strategy team, I would then incorporate data insights to identify the most effective media channels, ensuring the plan addresses reach, frequency, and engagement objectives.

In a previous role, I led a campaign for a major client where I coordinated multiple departments to develop a comprehensive media strategy. I ensured everyone was aligned on deadlines and deliverables, resulting in the campaign exceeding expectations by driving significant engagement and fostering client satisfaction.

To ensure accurate media planning, I meticulously gather relevant data from consumer research, analyze historical campaigns, and consult with various stakeholders. I emphasize communication with my team to verify inputs and utilize tools like MediaTools or Lumina to streamline the planning process, ensuring our recommendations are data-driven and actionable.

I prioritize tasks by assessing urgency and impact. I utilize organizational tools to track deliverables and deadlines, ensuring that I am proactive in communicating with my team about priorities. Also, I remain flexible, adapting to any changes that might require a shift in focus.

For effective audience targeting, I leverage demographic and psychographic data, along with insights gained from past campaigns. I collaborate with my team and utilize analytics tools to segment audiences and tailor messaging, ensuring that we reach the right consumers on their preferred platforms.

I conduct competitive analysis by monitoring competitors’ media strategies, engaging with market research reports, and staying updated on industry news. This allows me to identify trends and opportunities that can shape our media planning and help us maintain a competitive edge.

In the case of a disagreement, I would facilitate an open discussion, encouraging team members to express their viewpoints. By fostering a respectful dialogue, we could collectively evaluate the merits of each position and work collaboratively towards a consensus that aligns with our goals.

I stay updated with the latest media trends by subscribing to industry publications, attending webinars and conferences, and networking with peers. Engaging in discussions with professionals from various fields broadens my perspective and helps me apply innovative approaches to our client strategies.

Data is central to my media planning process as it provides the insights necessary to develop effective strategies. By analyzing consumer behavior, market trends, and campaign performance metrics, I can refine our approach to better meet clients' goals, ensuring that our recommendations are based on factual evidence.

Joining IPG Mediabrands appeals to me because of its commitment to innovative media solutions and its inclusive culture. I am excited about the opportunity to contribute to brands that resonate with consumers and to work alongside talented professionals who are passionate about driving meaningful change in the media landscape.