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Manager, Paid Social - job 1 of 2

Just Global: 

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B. 

What you are accountable for:

The Manager, Paid Socialis accountable for managing paid social strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media and paid social leads, this role manages  all aspects of the campaign life cycle as it pertains to paid social including ownership of the day-to-day across active campaigns. In addition, the Manager, Paid Social will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation. With the speed of evolution within paid social marketing, it is vital to have a passion for learning and a desire to continually push the boundaries of what is perceived as status quo.

What you are responsible for:

Internal

·      Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting

·      Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds

·      Troubleshoot issues/concerns and work with online partners to resolve as needed

·      Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps

·      Organize campaign materials and set up ads in Facebook, Instagram, LinkedIn, Twitter, and Pinterest or others, as applicable

·      Set up and organize tracking links for social campaigns

·      Perform in-platform maintenance and optimizations

·      Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities

·      Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of social campaigns

·      Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients

·      Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements

·      Exhibit the ability to anticipate and solve problems

Customers

·      Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process

·      Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid social landscape

·      Drive high-value customers to interact with our clients’ products and services

·      Discover and deliver new and innovative solutions to executing paid social campaigns based on specific client business issues and challenges

·      Work closely with account and media leads to ensure strong senior client relationships on select group of accounts

Market Knowledge

·      Keep pace with social media industry trends and developments

·      Core understanding and knowledge across digital media landscape and where paid social intersects

·      Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

·      Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance

·      Ensure process and activation best practices are used across paid social team

·      Mentors Coordinator and Associate level team members regarding paid social best practices and internal processes

·      Support internal training and development initiatives specific to social media best practices and internal processes

What you’ll bring [knowledge, skills, and/or experience]:

Knowledge

·      Agency knowledge

·      B2B Marketing – Client Knowledge

·      B2B Marketing – Industry

·      B2B Marketing – Media Activation

·      B2B Marketing – Media Planning

·      B2B Marketing – Vendor landscape

Skills

·      Active listening

·      Ad platforms: LinkedIn, Meta, Twitter

·      Analytics platforms: Google Analytics, Adobe Analytics

·      Challenge mediocrity

·      Commercially astute

·      Eye for detail

·      Organized

·      Other platforms: Asana, Basis, Nexelus

·      People management

·      Presentation skills

·      Prioritizing

·      Problem-solving

·      Solutions oriented

·      Stakeholder management

·      Storytelling

·      Upwards management

Experience

·      3+ years experience in a digital marketing environment, agency and/or client experience

·      3+ years experience with paid social platforms

What it means to work at Just Global… 

Being a Just teammate means working in alignment with our Values… 

Cultivate Relationships 

·               Build rapport first. 

·               Put yourself in their shoes. 

·               Assume positive intent. Give others the benefit of the doubt. 

Be One Team 

·               Collaborate. 

·               Be the guardian of each other’s reputation. 

·               Have each other’s back. Help each other out. 

Strive for Brilliance 

·               Create work you can be proud of. 

·               Remain open and curious. 

·               Improve your work. Improve yourself. 

And in return you can expect… 

·               You will be seen, heard, and included as a whole human being 

·               Your contribution will be valued, rewarded, and recognized 

·               You will develop deep and meaningful relationships that could last a lifetime 

·               You will have leaders who are worth following 

·               You will have the opportunity to develop yourself and your craft 

·               You will have a meaningful chapter in your career path 

 

Compensation Philosophy: 

At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain individuals who have a focus on performance, an aptitude towards learning, and a desire to live by our agency’s behaviors and values. Our compensation philosophy is commensurate with the type of teammates we are seeking to join us. 

As a fair, equitable, and open company, we have established compensation ranges that are visible and transparent. We use various market and data-driven salary sources to determine a salary range for each role. Your salary is based upon the skills and experience you bring along with the salary range established for your role. The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live. 

In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance, because when we succeed as a company, we all get to share in that success. 

The base salary range for this role is $53,200-$80,500. Compensation is determined by location and prior experience. 

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CEO of Just Global
Just Global CEO photo
Brandon Friesen
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Average salary estimate

$66850 / YEARLY (est.)
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$53200K
$80500K

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What You Should Know About Manager, Paid Social, Just Global

As a Manager, Paid Social at Just Global, you will unlock the potential of paid social marketing strategies for B2B brands, optimizing campaigns across channels like Facebook, Instagram, LinkedIn, and more. With a dynamic team that prioritizes creativity and technical expertise, you'll ensure that our clients receive top-tier service through precise planning, rigorous reporting, and a deep understanding of market trends. Your day-to-day will involve not only managing active campaigns but also collaborating closely with fellow media and social leads to drive successful outcomes. A big part of the job is cultivating strong relationships and communication with clients as you orchestrate complex strategies tailored to their unique business challenges. You will also have a hand in mentoring junior team members, encouraging their development in paid social best practices, and actively participating in thought leadership initiatives that position Just Global as a leader in B2B marketing. To excel in this role, you'll need 3+ years of experience in digital marketing, showcasing your knowledge across the paid social landscape and analytics platforms. At Just Global, we believe in cultivating relationships and striving for brilliance — expect to be valued and recognized for your contributions within our supportive culture. If you're passionate about blending creativity with analytical skills and eager to thrive in a flexible environment, this role could be a perfect fit for you.

Frequently Asked Questions (FAQs) for Manager, Paid Social Role at Just Global
What are the key responsibilities of the Manager, Paid Social at Just Global?

As the Manager, Paid Social at Just Global, you will be responsible for owning the paid social strategy across various platforms. This includes managing the campaign lifecycle, optimizing performance, and ensuring high-quality outputs by collaborating with both internal teams and external partners. Key tasks involve organizing ad setups, monitoring budgets, and providing strategic insights to improve overall campaign effectiveness.

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What qualifications are needed for the Manager, Paid Social position at Just Global?

Candidates for the Manager, Paid Social position at Just Global should ideally have at least 3 years of experience in digital marketing with a focus on paid social platforms. A robust understanding of B2B marketing, combined with skills in analytics platforms like Google Analytics and Adobe Analytics, is essential to ensure success in strategizing and executing campaigns.

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How does the Manager, Paid Social contribute to client relationships at Just Global?

The Manager, Paid Social at Just Global plays a crucial role in building and maintaining robust client relationships. This is achieved through proactive communication, tailored campaign strategies, and providing valuable insights to address clients' unique business challenges, all while fostering trust and collaboration throughout the campaign lifecycle.

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What tools and platforms should a Manager, Paid Social be familiar with at Just Global?

In the Manager, Paid Social role at Just Global, familiarity with various ad platforms such as LinkedIn, Meta, and Twitter is necessary. Additionally, experience with analytics tools like Google Analytics and project management platforms like Asana and Basis will greatly enhance your ability to execute campaigns efficiently and measure success accurately.

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What is the company culture like for the Manager, Paid Social at Just Global?

Just Global embraces a culture focused on values such as collaboration, professional growth, and open communication. As a Manager, Paid Social, you'll be part of a supportive environment that encourages creative thinking, where your insights are valued and recognized. The flexible working policy also underscores the company’s commitment to employee well-being and work-life balance.

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Common Interview Questions for Manager, Paid Social
Can you describe your process for managing a paid social campaign?

Start by outlining your strategy based on campaign goals, identifying target audiences, and selecting appropriate platforms. Monitor ad performance regularly to make data-driven adjustments and ensure your campaign objectives are met. Clear communication with internal and external stakeholders throughout the process is also key.

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How do you stay current with the latest trends in paid social advertising?

Staying updated is crucial in digital marketing. I regularly read industry blogs, attend webinars, and participate in relevant professional networks. Engaging with communities on platforms like LinkedIn also helps me stay informed about emerging trends and strategies.

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What strategies do you use to optimize ad performance on platforms like Facebook and Instagram?

I focus on A/B testing different ad creatives and audience segments to identify which combinations perform best. Additionally, constantly analyzing performance metrics helps in tweaking targeting, budget allocation, and ad placements for optimal results.

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How do you handle budget management and pacing in your campaigns?

I maintain regular checks on budget spend throughout the campaign lifecycle, using analytics tools to track performance against projections. If I identify discrepancies, I quickly adjust strategies or reallocate budget to high-performing ads to ensure effective use of resources.

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What challenges have you faced in managing paid social campaigns, and how did you overcome them?

One significant challenge was adapting to rapid platform changes. I ensured my team and I stayed informed about new policies and features by actively engaging with industry news and participating in training sessions, enabling us to pivot our strategies efficiently.

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How do you ensure compliance with privacy regulations in your campaigns?

I prioritize GDPR compliance by understanding the regulations that affect advertising practices and ensuring that my campaigns adhere to these standards. This includes proper data usage and obtaining necessary consents wherever applicable.

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Describe your experience with analytics and reporting for social campaigns.

I utilize tools like Google Analytics and platform-specific insights to generate meaningful reports that measure campaign performance. By analyzing KPIs and using data storytelling, I provide actionable recommendations for future campaigns.

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How do you collaborate with team members and clients in your role?

Collaboration is key. I schedule regular check-ins with my team and clients to share insights and updates. This proactive communication fosters a transparent workflow and allows us to collectively address any challenges or shifts in strategy.

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What innovative solutions have you implemented in your paid social strategies?

I once implemented a remarketing strategy that segmented audiences based on their previous interactions, which significantly increased our campaign engagement. Constantly exploring new ad formats and testing them also keeps our strategies fresh and effective.

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How do you balance creative strategy with analytical thinking in your campaigns?

I believe that creativity and analytics should go hand in hand. I leverage data to inform creative decisions while ensuring that our ads resonate emotionally with target audiences. This synergy often leads to more successful campaigns.

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Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. At Just Global we live and breathe B2B. We ignite extraordinary business relationships. Our independent, g...

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Full-time, remote
DATE POSTED
March 26, 2025

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