B2B Marketing Specialist-Hybrid in Chicago

The B2B Marketing Specialist at Rewards Network is responsible for executing and managing various marketing campaigns aimed at driving sales and customer engagement. This role includes collaborating with internal teams, coordinating sales-related marketing projects, managing digital advertising efforts, and analyzing campaign performance. You'll play a crucial part in enhancing lead generation and supporting company revenue growth.

To be successful as a B2B Marketing Specialist at Rewards Network, candidates should have at least 5 years of relevant work experience, with a minimum of 3 years specifically in Marketing and Paid Ads. A bachelor’s degree in marketing or a related field is preferred, along with a strong understanding of B2B operations, marketing execution, and proficiency in managing Paid Ads on platforms like Google and Meta.

Rewards Network promotes a passionate and diverse work culture that values collaboration and ownership. As a B2B Marketing Specialist, you'll be part of a team that thrives on solving problems and driving success, not just for yourselves, but for the organization as a whole. You'll enjoy a hybrid work environment that encourages both teamwork and flexibility.

Marketing Specialists at Rewards Network should have experience with CRM platforms like Salesforce, marketing automation tools such as Marketing Cloud, and analytics software like Domo. Familiarity with managing Paid Ads across various platforms, particularly Google and Meta, is also essential to ensure effective campaign management and performance tracking.

At Rewards Network, there are ample opportunities for career growth for a B2B Marketing Specialist. The role involves collaborating closely with senior management, which can open doors for advancement within the marketing team or broader organizational roles. With our focus on professional development and a culture that supports innovation, you’ll have the resources and environment to maximize your potential.

When answering this question, detail specific campaigns you have worked on, discussing your role in planning, execution, and performance tracking. Highlight your ability to collaborate with teams and adapt marketing strategies based on data analysis.

In your response, emphasize the importance of setting clear KPIs before launching a campaign. Then explain how you use analytics tools to monitor engagement and ROI, making data-driven adjustments as needed to optimize performance.

Be sure to describe specific campaigns where you utilized digital advertising platforms like Google and Meta, outlining your strategies for reaching target audiences and improving visibility through SEO practices.

Explain your strategies for maintaining brand voice and messaging, such as creating brand guidelines, regularly reviewing content across channels, and training team members on the brand’s messaging standards.

Use the STAR method (Situation, Task, Action, Result) to discuss a specific initiative, detailing the planning and execution process, challenges faced, and the positive outcomes achieved through your efforts.

Illustrate your collaborative approach, including regular communication with sales representatives, understanding their lead generation needs, and tailoring marketing materials and campaigns to align with their goals.

Discuss your familiarity with analytics tools, explaining how you analyze data to assess campaign effectiveness, learn consumer behavior, and inform future marketing strategies.

Share your passion for connecting businesses through innovative marketing strategies and how the impact of your work inspires you to constantly improve and stay ahead of industry trends.

Speak about your time management techniques, such as using project management tools, setting deadlines, and communicating effectively with team members to ensure all projects meet their goals and timelines.

Demonstrate your knowledge of industry trends, such as the rise of AI in marketing, shifts in consumer behavior, or the importance of personalized marketing strategies, and explain how these trends might affect the role of a B2B Marketing Specialist.