Senior PR & Communications Manager

The Senior PR & Communications Manager at Justworks is responsible for overseeing all aspects of public relations and communications, including managing the relationship with the PR firm Small Girls PR. This role involves crafting strategic PR campaigns, driving media outreach, and enhancing the company’s narrative around its products and customer stories. Additionally, the position involves developing thought leadership and managing the Speaker's Bureau as well as engaging with national and local media outlets to position Justworks as a leader in the small business ecosystem.

Candidates for the Senior PR & Communications Manager position at Justworks should possess a minimum of 6 years of external communications and media relations experience, with at least 4 years in an in-house role, preferably in a B2B or tech company. A bachelor’s degree in English, Communications, Journalism, or a related field is required. Proven track records in securing media coverage, managing relationships with PR agencies, and excellent organizational and communication skills are key qualifications. Familiarity with media database tools and an existing network of media contacts are highly advantageous.

The Senior PR & Communications Manager significantly boosts Justworks’ brand visibility by designing and executing comprehensive PR strategies. This includes crafting compelling press releases, managing media storytelling processes, and creating integrated campaigns that resonate across different media formats. By building and nurturing relationships with influential reporters and leveraging thought leadership opportunities, this role ensures that Justworks is prominently featured in relevant discussions within the media landscape, thereby supporting brand recognition and perception.

Justworks offers a friendly, inclusive, and collaborative environment that values its employees as its greatest asset. As a Senior PR & Communications Manager, you will work alongside passionate professionals who are dedicated to helping small businesses thrive. The company encourages innovation and teamwork, providing you the freedom to experiment with new ideas while ensuring that your unique contributions are valued. Enjoy great benefits, wellness programs, and opportunities for professional growth while being part of a community that genuinely cares about its members.

The Senior PR & Communications Manager at Justworks will oversee a variety of campaigns, including media relations strategies, thought leadership initiatives, and brand activations. This involves creating engaging narratives that highlight customer success stories, managing press outreach for product launches, and executing strategic plans that enhance Justworks’ visibility in the business community. The role also includes analyzing past efforts to drive innovative, cutting-edge PR strategies that resonate with the company's core audience.

In your response, highlight specific campaigns you've managed, focusing on your roles, the objectives, strategies employed, and measurable outcomes. Discuss challenges faced and how you overcame them, demonstrating your strategic thinking and creativity, which are key for Justworks.

Discuss the importance of networking and proactive communication strategies. Share examples of how you've successfully engaged with reporters, pitch tailored story ideas, and maintained those relationships through regular follow-ups and support. This shows your networking abilities which are crucial for this role.

Outline innovative PR strategies you would apply, like leveraging data-driven storytelling, creating compelling thought leadership content, or executing engaging media events. Highlight your understanding of the small business ecosystem and how those strategies can tailor Justworks’ messages to key audiences.

Sharing a specific experience related to crisis management will demonstrate your ability to think on your feet. Detail the situation, your action plan, and the successful resolution, emphasizing your communication skills and strategic decision-making under pressure.

Explain your experience with measuring PR efforts through specific KPIs, such as media impressions, message penetration rates, or social media engagement. Discuss how these metrics inform strategies and drive continuous improvement, ensuring alignment with Justworks’ goals.

Emphasize your teamwork skills and provide examples of how you've collaborated with different departments in previous roles. Highlight the importance of collaboration in achieving unified messaging and effective campaign execution, essential for a position at Justworks.

Discuss current trends in media consumption. Highlight the effectiveness of personal stories, data-driven insights, and timely narratives, and provide examples of how you've successfully utilized these in your previous PR work.

Talk about methods you use, such as industry reports, subscribing to relevant publications, participating in forums, or using media monitoring tools. Show the interviewer that you're proactive in staying informed to leverage competitive insights for Justworks.

Express your understanding of thought leadership and its importance in establishing credibility and authority. Illustrate how creating resonant content and positioning executives as industry experts can shape Justworks’ perception and support its mission.

Deliver a confident, tailored response that reflects your unique blend of skills, experience, and enthusiasm for Justworks' mission. Highlight your PR expertise, your passion for entrepreneurship, and how the company’s values align with your personal and professional ethos.