Head of Acquisition

The Head of Acquisition at KingMakers is responsible for developing and implementing customer acquisition strategies, optimizing marketing campaigns, managing partnerships, and leveraging data analytics to drive growth. The role focuses on attracting First Time Bettors in Nigeria and South Africa, ensuring all initiatives align with company objectives in the competitive online betting landscape.

To be considered for the Head of Acquisition position at KingMakers, candidates should have a Bachelor’s degree in Marketing or Business Administration, a minimum of 7-10 years of experience in customer acquisition or performance marketing, and at least 3 years in a leadership role. A strong background in the online betting or gaming industry is highly desirable.

KingMakers measures the success of its acquisition strategies through key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and the return on investment (ROI) of marketing campaigns. Additionally, they utilize data analytics tools to monitor campaign performance and implement improvements based on customer insights.

Essential skills for the Head of Acquisition at KingMakers include expertise in digital marketing tools, proficiency in data analytics, strong leadership abilities, excellent communication skills, and a deep understanding of the African online betting landscape. The candidate should also have a data-driven mindset focused on optimizing performance.

The acquisition team at KingMakers focuses on driving growth through innovative marketing strategies, optimizing digital campaigns, managing affiliate partnerships, and ensuring a seamless customer journey across both online and offline platforms. Team leadership and cross-department collaboration are also key components of their focus.

To attract First Time Bettors at KingMakers, I would focus on data-driven strategies that combine targeted digital marketing campaigns, innovative partnership collaborations, and localized marketing approaches. I would ensure our messaging resonates with the audience and aligns with cultural nuances.

I prioritize acquisition channels by analyzing data to identify which ones yield the highest conversions and best ROI. Additionally, I keep an eye on competitor activities and market trends to adjust our strategy dynamically. It’s vital to maintain a balanced approach between digital advertising and offline engagements.

Absolutely! In a previous role, I led a marketing campaign that involved targeted social media ads and affiliate partnerships, resulting in a 30% increase in new customer acquisitions within three months. By leveraging analytics, we were able to optimize the campaign in real-time, ensuring budget efficiency and high engagement.

Key metrics for measuring acquisition success include customer acquisition cost (CAC), conversion rates, customer lifetime value (CLV), and overall return on investment (ROI) of marketing campaigns. These metrics help to understand the effectiveness of our strategies and inform future decisions.

Collaboration is essential! I would work closely with product, customer service, and local marketing teams to ensure alignment on campaign goals and customer messaging. Regular meetings and open communication are pivotal for sharing insights and fostering a cohesive strategy that drives acquisition growth.

To ensure that our marketing campaigns comply with local regulations, I stay current on legal requirements and consult with legal advisors when necessary. Additionally, I prioritize training for my team to ensure everyone understands the regulatory landscape in the online betting industry.

I rely heavily on tools like Google Analytics for tracking user behavior and campaign performance, as well as Power BI for visualizing data. These tools allow me to derive actionable insights, which inform our targeting and optimization strategies.

I have several years’ experience managing diverse teams, focusing on mentorship and development. I believe in empowering team members by setting clear expectations, fostering a collaborative culture, and encouraging professional growth through ongoing training and feedback.

I adapt my strategies by conducting thorough market research to understand local consumer behavior, preferences, and cultural contexts. This localized approach ensures that our marketing efforts resonate and are effective in each unique market.

Social media plays a significant role in my acquisition strategies as it allows for real-time engagement with potential customers. I leverage targeted campaigns, influencer collaborations, and organic content to build brand awareness and attract First Time Bettors.