Director of Marketing
Job Description
The Director of Marketing provides strategic leadership and operational oversight for the marketing division, ensuring alignment with the company's overall strategy. This role empowers department managers to execute their responsibilities effectively, drive effective marketing campaigns, and foster a collaborative, creative, high-performing team. The Director works closely with the VP of Marketing, department managers, the Public Relations Director, Sales Directors, and other company leaders to achieve the company's marketing goals. This is a full-time position with remote, hybrid and on-site opportunities available.
- Work to develop and implement strategy, lead marketing managers, and analyze data to improve KPIs to achieve company goals
- Develop, negotiate, and manage the advertising budget, working with managers to execute campaigns
- Ensure the website attracts and converts leads, collaborating with departments on web improvements and updates
- Work with the Public Relations Director to support joint initiatives through events, social media, and ecosystem growth
- Empower the company's sales activators in North America and internationally with promotional support, sales tools, and marketing-qualified leads
- Meet weekly with marketing managers to direct their efforts, foster team unity, facilitate communication, and develop their leadership skills
- Oversee the effective deployment of marketing technology, staff, and other resources to execute the company's marketing strategy effectively
- Work with other leaders to collaborate marketing efforts with other departments to drive company initiatives
- Work with writers and editors to ensure marketing content effectively engages the company's target audience of control systems engineers
- Create a strong team culture to maintain a satisfactory retention rate
- Bachelor’s degree in Marketing or related field
- 7+ years of experience in marketing, 5+ years in management
- Proven ability to lead and develop marketing teams
- Strong understanding of digital marketing, branding, and marketing content and technology
- Experience with budget management and advertising
- Excellent communication and leadership skills
- Experience with marketing automation and analytics
- Additional Skills (Not Required, But Are Preferred):
- Familiarity with the manufacturing or IT industry
- Experience with social media advertising and Google Ads
- Certification in Google Analytics, Marketo, HubSpot, or Project Management
- Knowledge of Search Engine Optimization (SEO)
- Strong public speaking skills and experience
- Experience effectively using AI-driven marketing tools
- Experience with crisis communications
About Us
Who are we?
Champions for industrial automation innovation and driven by a mission statement to empower our customers to swiftly turn great ideas into reality by removing all technological and economic obstacles, we create and deliver solutions that relieve pain points, bring efficiency to operations and optimize integration.
Why Choose Inductive Automation?
Our passion goes beyond customers. We celebrate your personal and professional milestones, and we support our teams with meaningful work in a collaborative environment.
We find that great work-life balance inspires teams to do their best work and empowers people to live their best lives. That's why diversity, fun, and flexibility are ingrained into our work culture.
The Inductive Automation team understands the importance of personal growth and social connection. So things like time for professional development, or company and team activities are baked right into the schedule to keep us all engaged, connected, and prospering.
Benefits and Perks
100% Covered Health Care: Don’t pay a dime for your medical, dental, and vision insurance.
Work/Life Balance: Create a work schedule that fits your needs.
Paid Time Off: Receive paid holidays, vacation, and sick time.
401k with Match: Save for the future with our company-matching 401k program.
World-Class Headquarters: While on-site, enjoy complimentary snacks and beverages, then challenge a friend to a game of pool, table tennis, shuffleboard, or foosball.
Adjacent Nature Reserve: On-site employees enjoy breathtaking views and adventures that energize and inspire.
Average salary estimate
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If you're a strategic thinker with a flair for creativity and leadership, then the role of Director of Marketing at Inductive Automation in Folsom, CA could be your next big adventure! As the driving force behind our marketing division, you'll guide a talented team, ensuring that our strategies align with the overall vision of the company. Your expertise will empower our marketing managers to craft compelling campaigns, analyze data for continuous improvement, and foster a culture that encourages innovative thinking. You'll collaborate closely with the VP of Marketing and other key leaders to achieve ambitious marketing goals while overseeing an advertising budget designed to maximize our impact in the industry. You'll also play a pivotal role in ensuring our website is an engaging tool for conversion, working alongside our Public Relations Director to enhance our brand presence through events and social media. With multiple working options available—remote, hybrid, or on-site—this full-time position offers flexibility in how you can contribute to our mission of empowering our customers through innovative industrial automation solutions. With your experience in digital marketing, team leadership, and a passion for driving results, you’ll find a unique environment at Inductive Automation that champions growth and celebrates achievements. So, step into a role where your vision and guidance can truly make a difference in the tech landscape and beyond!
Our mission is to create industrial software that empowers our customers to swiftly turn great ideas into reality by removing all technological and economic obstacles.
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