Performance Marketing Manager

As a Performance Marketing Manager at Ladder, your main responsibilities include analyzing performance metrics from affiliate and digital channels, making data-driven recommendations to enhance campaigns, managing affiliate partnerships, and optimizing digital advertising efforts via platforms like Google Ads and Meta. You'll also develop reports and dashboards to communicate insights gleaned from data, enabling effective strategic decision-making.

To qualify for the Performance Marketing Manager role at Ladder, candidates should have a BA/BS degree with a minimum of 3 years of experience in performance marketing or demand generation. Proficiency in tools such as Tableau and BigQuery, as well as hands-on experience with Google Ads and Meta campaigns, are integral. A strong analytical mindset and excellent communication skills are also essential for translating complex data into actionable insights.

Ladder supports its Performance Marketing Manager and all employees with excellent benefits, including comprehensive medical, dental, and vision coverage, flexible paid time off, stock options, and a rewarding 401k match program. Additionally, there’s a commitment to work-from-home support, including stipends to help with remote expenses.

The work culture at Ladder is collaborative and dynamic, whether you decide to work in the beautiful Palo Alto office or remotely. The team prides itself on fostering a positive, fun environment with engaging company-wide events, and there's a strong emphasis on supporting one another, especially when it comes to navigating digital marketing challenges together.

The Performance Marketing Manager role at Ladder is unique due to our mission-driven approach to the life insurance industry. You won't just be analyzing data; you'll be part of a team that's changing lives by making access to life insurance quicker and simpler. The opportunity to collaborate across various departments and make impactful decisions is a significant aspect that sets this role apart.

When answering this question, focus on specific campaigns you’ve managed, the strategies you employed, and how you measured success. Highlight any significant ROI you achieved and the lessons learned from optimizing those campaigns to show your capability and analytical skills.

For this question, explain your approach to collecting data, the key performance indicators you track, and how you interpret and communicate insights effectively. Use examples from past experiences to illustrate your analytical mindset and strategic thinking.

Discuss any partnerships you’ve forged and how you’ve optimized those relationships to improve overall campaign performance. Focus on specific tools or platforms you've used, and the impact your affiliate marketing strategies had on driving traffic and conversions.

It's important to demonstrate your understanding of compliance by discussing your experience with the approval processes for marketing content and campaigns. Mention any specific checks or balances you had in place and how you collaborated with legal teams to ensure all content met regulatory standards.

Talk about your experience with tools like Tableau or Google Data Studio. Provide examples of how you've created dashboards or reports, emphasizing your ability to make complex data accessible and informative for stakeholders through clear visualizations.

Share specific challenges you faced in a campaign and the adjustments you made based on analytic insights. Highlight your flexibility and problem-solving skills, portraying yourself as someone who thrives in fast-paced environments.

Discuss your organizational techniques, such as using project management tools or setting clear priorities based on performance data. Explain how your ability to manage time and resources effectively contributes to meeting deadlines and achieving objectives.

Talk about the resources you utilize, such as industry blogs, webinars, or networking with fellow marketers. By demonstrating an ongoing commitment to learning and adaptation, you’ll show that you’re an informed candidate ready to leverage the latest strategies.

Detail the specific metrics you consider essential for evaluating campaign effectiveness, such as conversion rates, click-through rates, and return on investment. Describing a systematic approach will highlight your analytical capabilities.

Use this opportunity to discuss a particular campaign that was notably successful, outlining your strategy, the execution process, and the measurable results. This showcases both your hands-on experience and results-driven approach.