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Amazon SEO Specialist

Role: Amazon SEO Specialist
Hours: 8am - 4pm Mountain Standard Time (Full Time)
Hourly Wage: $6 - $10 (Open to negotiation based on experience)

Lago is looking for an experienced Amazon SEO Specialist to join our thriving marketing team. In this essential role, you will be responsible for optimizing our product listings on Amazon to ensure maximum visibility and profitability. Your expertise in Amazon’s search algorithms and ranking strategies will play a crucial role in driving organic traffic to our listings and increasing conversion rates. You will conduct comprehensive keyword research, competitor analysis, and listing optimizations to create high-impact product descriptions and titles that resonate with our target audience. Collaborating closely with our marketing and product teams, you will develop strategies that align with our business objectives and range of products. Keeping up with trends in Amazon SEO and marketplace dynamics will enable you to maintain our competitive edge. If you have a passion for e-commerce and a proven track record in Amazon SEO, we invite you to apply and make a significant impact at Lago!

Responsibilities

  • Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms.
  • Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR).
  • Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance.
  • Implement and manage A/B testing strategies to improve listing performance.
  • Enhance product images, A+ content, and brand storefront for better customer engagement.
  • Track and report on key performance metrics such as organic rankings, traffic, and sales conversions.
  • Work closely with PPC teams to align SEO strategies with paid campaigns.
  • Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness.
  • Proven experience in Amazon SEO and listing optimization.
  • Strong understanding of Amazon’s A9 algorithm and ranking factors.
  • Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords.
  • Experience with Amazon Seller Central and Brand Registry.
  • Knowledge of HTML and copywriting best practices for product listings.
  • Proficiency in Seller Central and a plus if also proficient in Vendor Central.
  • Ability to work independently and manage multiple product categories efficiently.

Preferred Qualifications:

  • Experience in Amazon advertising (PPC) and how it impacts organic rankings.
  • Background in e-commerce, digital marketing, or a related field.
  • Familiarity with AI-driven SEO tools and automation.
  • Remote Work Flexibility – Work from anywhere while staying connected with a high-performing team.
  • Career Growth Opportunities – Expand your expertise in digital marketing and client management.
  • Supportive Team Culture – Collaborate with passionate professionals who value teamwork and innovation.

If you are passionate about Amazon SEO and want to play a crucial role in optimizing product visibility, apply today!

Average salary estimate

$18000 / YEARLY (est.)
min
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$12000K
$24000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Amazon SEO Specialist, Lago

Lago is on the lookout for an Amazon SEO Specialist to become part of our dynamic marketing team! If you are passionate about e-commerce and thrive on optimizing product visibility, this role is your chance to shine. As an Amazon SEO Specialist at Lago, you will dive deep into optimizing our product listings to boost their rankings and drive organic traffic. You'll bring your A-game when it comes to conducting keyword research, competitor analysis, and crafting compelling product titles and descriptions that truly resonate with potential buyers. You'll work closely with our dedicated marketing and product teams to align our SEO strategies with business objectives, ensuring our listings stand out in a crowded marketplace. You’ll also have the opportunity to implement A/B testing strategies, enhance product images, and utilize your knowledge of Amazon’s A9 algorithm to stay ahead of the competition. If you have proven experience in Amazon SEO and a drive for keeping up with the latest trends, we want to hear from you! The position offers flexible remote work and the chance to grow your expertise in digital marketing—all while collaborating with a supportive and innovative team. Ready to help us make an impact? Apply to be Lago's next Amazon SEO Specialist today!

Frequently Asked Questions (FAQs) for Amazon SEO Specialist Role at Lago
What does the Amazon SEO Specialist do at Lago?

The Amazon SEO Specialist at Lago is responsible for optimizing product listings on Amazon to increase their visibility and profitability. This includes conducting keyword research, analyzing competitor strategies, and implementing high-ranking keywords across product titles and descriptions.

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What qualifications are required for the Amazon SEO Specialist role at Lago?

Candidates for the Amazon SEO Specialist position at Lago should have a proven track record in Amazon SEO and listing optimization. Proficiency in keyword research tools, a strong understanding of Amazon’s A9 algorithm, and experience with Amazon Seller Central are essential qualifications.

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How does Lago support the Amazon SEO Specialist in their role?

Lago provides a supportive team culture where collaboration is key. The Amazon SEO Specialist will have access to experienced marketing professionals, career growth opportunities, and the flexibility of remote work while pursuing innovative SEO strategies.

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What tools are commonly used by an Amazon SEO Specialist at Lago?

The Amazon SEO Specialist at Lago will frequently utilize keyword research tools such as Helium 10, Jungle Scout, and MerchantWords, as well as manage product listings through Amazon Seller Central and potentially Vendor Central.

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Is remote work an option for the Amazon SEO Specialist at Lago?

Absolutely! The Amazon SEO Specialist role at Lago offers remote work flexibility, allowing you to work from anywhere while staying connected with your high-performing team.

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Common Interview Questions for Amazon SEO Specialist
Can you explain how the A9 algorithm works?

When discussing the A9 algorithm in your interview for the Amazon SEO Specialist role, focus on its main function—enhancing product visibility based on keyword relevance, sales performance, and customer satisfaction, which are all critical for driving organic traffic.

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What strategies would you use for keyword research?

In your interview, emphasize a systematic approach to keyword research that includes analyzing search volume, competitor keywords, and customer intent to ensure the selected keywords will effectively drive sales for our products.

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How do you measure the success of Amazon SEO efforts?

Discuss key performance metrics like organic rankings, click-through rates, conversion rates, and overall sales. Explain how tracking these metrics can help refine strategies and improve performance over time in the Amazon SEO Specialist role.

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What experience do you have with A/B testing for product listings?

Be ready to outline any previous experiences with A/B testing in your past roles. Focus on the importance of testing different elements like titles, images, and descriptions to optimize listings, explaining the process of data analysis to make informed decisions.

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How do you keep up with the latest trends in Amazon SEO?

Show your commitment to staying updated by mentioning resources such as SEO blogs, industry forums, Amazon webinars, and innovative tools that help you track changes in algorithms or best practices relevant to the Amazon SEO Specialist position.

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What role does competitor analysis play in Amazon SEO?

Emphasize the importance of competitor analysis in identifying successful strategies and areas of improvement. Discuss how analyzing competitors can help shape effective listing strategies in your future role as an Amazon SEO Specialist.

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What challenges have you faced in optimizing listings?

Share specific challenges such as dealing with limited keyword data, changing algorithms, or competitive products. Mention how you overcame these obstacles and optimized the product listings successfully as part of your insights.

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How would you work with PPC teams to enhance SEO?

Explain the value of integrating SEO and PPC strategies to maximize product visibility and sales. Discuss how communication with these teams can create synergy in campaigns, benefiting the overall marketing strategy.

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What makes a product title effective on Amazon?

Discuss the importance of including relevant keywords and maintaining a clear, engaging structure. Stress how an effective title not only enhances visibility but also addresses customer needs and intentions in a concise manner.

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Can you share an example of a successful project related to Amazon SEO you've worked on?

Prepare a detailed account of a specific project where your skills as an Amazon SEO Specialist were utilized. Cover the goals, actions taken, and the results achieved to showcase your effectiveness in this role.

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Full-time, remote
DATE POSTED
March 21, 2025

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