Senior Ad Operations Manager

The Senior Ad Operations Manager at Launch Potato holds vital responsibilities including process optimization, technical excellence, and mentorship. You will identify and implement process improvements to enhance workflow efficiency, serve as a subject matter expert in tracking technologies, and guide junior team members. By ensuring that operational strategies align with business goals, your role is pivotal for driving the company's success.

To excel as a Senior Ad Operations Manager at Launch Potato, candidates should have over six years of experience in media operations or technical project management. Expertise in tracking technologies, HTML, API integrations, and familiarity with affiliate marketing tracking platforms like Impact Radius and Rakuten are essential. Strong problem-solving and strategic thinking abilities are also crucial for this role.

A Senior Ad Operations Manager at Launch Potato utilizes a variety of tools to succeed in their role. This includes tracking technologies such as HasOffers/Tune, as well as data visualization tools like Looker, Tableau, and PowerBI. Familiarity with affiliate portals is also important in analyzing and optimizing media campaigns effectively.

The Senior Ad Operations Manager contributes significantly to team performance at Launch Potato by implementing scalable process improvements, developing automation solutions, and leveraging data-driven decision-making. Your leadership will foster an environment of collaboration and continuous skill development, enabling the entire team to achieve operational excellence.

At Launch Potato, the company culture for Senior Ad Operations Managers is vibrant, diverse, and inclusive. The team embodies an entrepreneurial spirit and values collaboration. Employees are encouraged to take ownership of their projects, propose innovative solutions, and contribute to a positive work environment, which makes Launch Potato a great place for personal and professional growth.

In answering this question, be prepared to discuss specific tracking technologies you have used, such as HasOffers/Tune or API integrations. Highlight your ability to troubleshoot and optimize complex setups, detailing any past projects where you successfully implemented process improvements or resolved tracking discrepancies.

To answer this question, share specific examples of strategies you've utilized to spot inefficiencies, such as analyzing workflow patterns or conducting team assessments. Emphasize your data-driven approach and any tools you leverage to help streamline processes and improve team dynamics.

A great response to this question would involve explaining how you facilitate communication and collaboration across various teams. Discuss specific tools or methods you have implemented to ensure that all stakeholders are kept in the loop and that their needs and goals are considered throughout a project.

In your answer, recount a specific mentorship experience where you helped guide a junior team member through a particular challenge. Highlight your approach to mentorship, the tools or resources you provided, and the positive outcomes achieved as a result of your support.

Discuss your methodical approach to analyzing tracking discrepancies, including specific tools you utilize, such as BI platforms. Emphasize your analytical skills and share a relevant example where your insights directly led to improved campaign performance.

In your response, convey how you prioritize tasks by assessing deadlines, project impact, and resource allocation. You might also mention any project management tools you use to stay organized and keep teams informed about progress.

Share specific instances where you've used data visualization tools like Looker or Tableau to represent data effectively. Discuss how these tools have helped you uncover insights and drive actionable strategies for campaigns or operational processes.

Think about a significant operational challenge you faced and explain the context. Highlight the steps you took to resolve the issue, the team dynamics involved, and the eventual positive outcome to showcase your problem-solving and leadership skills.

In your answer, discuss specific practices you employ to foster team cohesion in a remote setting, such as virtual team-building activities or regular check-ins. Emphasize the importance of communication and recognition in maintaining morale and collaboration.

When addressing this question, express the significance of strategic thinking in aligning operational efficiencies with broader business goals. Provide examples of how your strategic initiatives have driven success in past projects or overall team performance.