Coordinator, Marketing

As the Coordinator, Marketing at CLC, your primary responsibilities will involve coordinating the execution of marketing projects to promote collegiate licensed products. You'll manage project timelines, serve as a liaison between Production and Creative teams, collect performance data for marketing campaign recaps, and engage actively in team meetings. Your role will be crucial for shaping successful marketing strategies, showcasing your excellent communication and organizational skills.

To apply for the Coordinator, Marketing position at CLC, a bachelor’s degree or relevant work experience is essential. Ideal candidates should have one to three years of professional marketing experience and demonstrate strong communication skills. Additionally, the ability to manage multiple deadlines and work well in a dynamic environment will set you up for success in this role.

CLC's company culture is notably people-friendly and values-driven, where the core philosophies of serving others, building trust, and fostering innovation come to life. As a Coordinator, Marketing, you'll work in a supportive environment that emphasizes collaboration and personal growth, making it a great place to thrive professionally while making impactful contributions to collegiate branding.

Successful candidates for the Coordinator, Marketing position at CLC should possess outstanding communication skills, both written and verbal, to effectively interact with team members and clients. Strong multitasking abilities, strategic thinking, and a passion for helping others are also vital. Furthermore, excellence in project management will enable you to handle multiple tasks and deadlines with ease in this dynamic role.

CLC offers a comprehensive benefits package for the Coordinator, Marketing role that includes Medical, Dental, Vision, and Health Savings Accounts, along with Life Insurance and other plans. Additional benefits comprise Flexible Paid Time Off, paid holidays, 401(k) options, and both short and long-term disability coverage. These offerings enhance the supportive and balanced work environment CLC promotes for its employees.

When managing multiple marketing projects, it is crucial to prioritize based on deadlines and the overall impact on the project goals. I typically start by breaking down each project's components and setting clear timelines. I also communicate regularly with my team to ensure we are all aligned and can adapt as priorities shift. Using project management tools helps me keep track of each task efficiently.

Certainly! I once coordinated a marketing campaign for a collegiate licensing event. It involved detailed project planning, collaborating with creative teams for promotional materials, and executing social media strategies. The campaign not only met our engagement goals but exceeded sales expectations. My role involved tracking performance data and adjusting our strategies in real-time, which enhanced overall success.

Effective communication involves understanding my audience and adapting my message accordingly. I focus on clear, concise information when talking to executives, while I provide more detailed explanations to team members involved in operational aspects. Regular updates and utilizing visual aids in presentations can also enhance understanding among different stakeholders.

I view feedback as an essential part of personal and professional growth. When receiving feedback, I listen actively and seek to understand the perspective of the team member or stakeholder. I appreciate constructive criticism, as it helps me improve. After reflecting on the feedback, I take action and implement changes for better outcomes in future projects.

Maintaining project deadlines requires effective planning and setting realistic timelines while being adaptable to changes. I use project management software to allocate time efficiently and track progress. In the event of a potential delay, I proactively communicate with my team to reassess priorities and adjust our strategies, ensuring the project's continuity without compromising quality.

Data analysis is crucial in shaping effective marketing strategies. It allows me to track performance metrics and gather insights into consumer behavior. By leveraging this data, I can identify trends, optimize campaigns in real-time, and adjust our approach to enhance engagement. I firmly believe in backing strategies with data to ensure we meet our objectives.

Writing scopes of work demands clarity and thoroughness. I start by outlining the project goals and objectives, detailing responsibilities, timelines, and costs. Including measurable benchmarks helps ensure all stakeholders align. I also engage in discussions with my team to refine the scope and address any concerns before finalizing it, facilitating a smoother project execution.

Creativity within branding guidelines is a balancing act. I interpret the existing guidelines as a framework where I can innovate while ensuring core brand principles are preserved. I brainstorm ideas that align with the brand's identity and test them through team discussions to cultivate creative solutions that resonate with our audience, staying true to our image.

During busy periods in marketing, I prioritize organization and time management to reduce stress. Techniques like setting achievable daily goals, using digital tools for scheduling, and taking short breaks to recharge help keep my mind clear. Additionally, fostering open lines of communication with colleagues allows for shared support and collaboration, alleviating individual pressure.

I am excited about the opportunity to work for CLC because of its commitment to innovation and its strong values focused on serving others and building trust. The role of Coordinator, Marketing aligns perfectly with my passion for collegiate branding and my desire to contribute to meaningful campaigns that impact communities. I believe my skills will contribute positively to CLC's mission.