Associate Marketing Manager

As an Associate Marketing Manager at the LEGO Group, your primary responsibilities include leading the development of marketing campaigns for the LEGO Icons and LEGO Architecture franchises aimed at adult audiences. You'll work closely with internal teams and external partners to execute innovative marketing strategies, track performance, and analyze customer insights. Additionally, you will support the selling-in process and assist in product development, all while fostering collaboration across diverse teams.

To succeed as an Associate Marketing Manager at the LEGO Group, you should have experience in marketing and brand development, with a strong focus on campaign creation. Proficiency in both analytical and creative thinking is essential, alongside excellent presentation and communication skills. Being a collaborative team player who can engage effectively with various stakeholders is also crucial in this role.

In the role of Associate Marketing Manager at the LEGO Group, you will contribute significantly to engaging adults with the brand by developing and executing innovative marketing campaigns that resonate with adult audiences. By leveraging insights from market research and analytics, you will create targeted narratives that highlight the strengths of LEGO products, thereby ensuring that the LEGO brand remains relevant and exciting to this demographic.

The work environment for the Associate Marketing Manager at the LEGO Group is collaborative and creative. Based primarily in Billund, Denmark, it offers a flexible working model that allows for remote work part of the week. You’ll be part of a dynamic team that encourages creativity and innovation, ensuring that your contributions are valued and impactful.

As an Associate Marketing Manager at the LEGO Group, there are numerous opportunities for career growth. You’ll have the ability to collaborate with high-performing teams across strategy, development, and marketing execution. The LEGO Group prides itself on nurturing talent and offers resources to help you build your career brick by brick within a creative and dynamic environment.

To develop a marketing campaign for LEGO Icons, I would begin with thorough market research to understand the target audience's interests and preferences. Then, I’d create a detailed campaign brief outlining objectives, key messages, and creative strategies, ensuring alignment with the brand's values. Collaboration with cross-functional teams and iterative testing would be critical to refine our approach and maximize engagement.

Certainly! In my previous role, I led a marketing project focusing on a new product launch. I conducted extensive market analysis and collaborated closely with design and sales teams to develop a campaign that highlighted our unique value proposition. Through targeted social media strategies and engaging content, we exceeded our sales goals and significantly enhanced brand awareness within our target audience.

Creativity is at the heart of marketing at LEGO. It is essential for capturing the imagination of our consumers and developing campaigns that resonate with both adults and children alike. I believe that creative storytelling, playful messaging, and innovative formats can truly elevate our marketing efforts and inspire audiences to engage with the brand deeply.

To measure the success of marketing campaigns, I focus on key performance indicators (KPIs) such as engagement rates, conversion metrics, and customer feedback. I would utilize analytic tools to track these metrics, allowing for data-driven adjustments in future campaigns. Also, gathering qualitative feedback can provide invaluable insights into consumer perceptions and areas for improvement.

I ensure collaboration among diverse teams by fostering open communication and regular check-ins on project progress. Utilizing collaborative tools and holding brainstorming sessions can encourage idea sharing. I make it a priority to build relationships across departments so that everyone feels empowered to contribute, ultimately leading to a more cohesive marketing strategy.

In my previous roles, I have utilized data analysis to inform strategic decisions. I routinely conducted performance analyses of past campaigns to understand what worked and what didn’t. I’m comfortable using analytics tools to interpret data trends, which I then translated into actionable insights to optimize future marketing efforts for better engagement and results.

One challenge I faced was coordinating between multiple departments during a campaign launch. To overcome this, I implemented a project management tool that allowed all stakeholders to track timelines and deliverables. Regular updates and transparent communication helped us stay aligned, and we successfully launched the campaign on time while ensuring everyone was on board.

Handling negative feedback is critical for growth. I would first analyze the feedback carefully to understand its root cause and how it may relate to our messaging or execution. Engaging with the audience constructively can turn negative experiences into opportunities for improvement. Lastly, I would take these lessons learned into account for future campaigns to better align with audience expectations.

Trends such as personalization, social media engagement, and sustainability are having a significant impact on marketing directed at adults. Consumers are increasingly looking for brands that understand their values and preferences. Keeping abreast of these trends is essential for developing compelling marketing strategies that resonate authentically with adult audiences and foster brand loyalty.

I prioritize marketing initiatives by aligning them with the organization's strategic goals and understanding the potential impact on the business. Using data-driven insights, I assess which initiatives are likely to yield the highest engagement and ROI. I regularly review the progress and make agile adjustments as needed to respond to any shifts in the market or audience preferences.