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Business Development Manager - US

LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

  • Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool!

  • Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to career@li.finance.

  • To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We are looking for a passionate Business Development Manager who can independently build a B2B sales pipeline to drive our top level volume and revenue growth through new integration partners in the US. This person is someone who understands and can explain complex technical products and concepts such as APIs, blockchain, multi-chain, bridging, and DeFi. Starting out as an individual contributor, you should be highly motivated to plant the flag in the US market while leveraging your sophisticated people skills to build relationships with technical as well as non-technical people in the industry.

Please note: This role requires you to be located in the US (preferably New York City). Your application will not be considered otherwise.

What you'll do

  • Building and expanding a pipeline of both crypto and non-crypto integration partners across all verticals (e.g. DeFi, TradFi, Fintech, GameFi, NFTs, etc.)

  • Leveraging existing networks and contacts in the blockchain space for key integrations. Proactively engage with the web3 space representing our company and technical product, consistently feeling the pulse of the ecosystem

  • Attending relevant regional events representing LI.FI, lead speaking engagements and content development for industry events

  • Establishing good relationships with various teams (operations, marketing, community management) to ensure good operational synergy

What makes a good candidate

  • At least 3-5 years of relevant sales/business development experience managing sales cycles with enterprise client in crypto/DeFi/technology related businesses

  • In-depth understanding & relevant experience in the cryptocurrency and blockchain industry

  • You have managed a B2B sales pipeline and been accountable for updating progress in CRM

  • Adept written and analytical skills for deal analysis and internal reporting

  • Sophisticated interpersonal skills to understand people, their motivations and have convincing conversations

  • Strong ability to work well within a team and to be self-guided on a day-to-day basis

  • Ability to create materials from scratch including proposal, sales collateral, presentations.

  • Must be based in US (preferably New York City)

  • Experience with Hubspot

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others’ differences as an opportunity to grow

  • Own it, do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions, and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - don’t be afraid to fail

    • Learn - don’t make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Don’t take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What you’ll get

  • Annual team offsites (Thailand was a blast at the beginning of 2023, Vietnam during 2024 was blast-ier; let’s see what happens in 2025!)

  • 30 days of PTO

  • Flexible remote days

  • Flexible working hours

  • Equity participation from day 1

  • Entitlement to work computer (choice of equipment)

  • 1 Conference per year near your city of residence

  • An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

  • A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member's unique contributions..

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!

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Average salary estimate

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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Development Manager - US, LI.FI

LI.FI is on the lookout for a passionate Business Development Manager - US to join our dynamic team! Here at LI.FI, we’re simplifying multi-chain DeFi for traditional financial institutions, fintechs, and service providers by offering a unified API to access all on-chain liquidity across major blockchains. As a Business Development Manager, your primary goal will be to build a B2B sales pipeline, driving top-level volume and revenue growth through new integration partners in the US. You’ll take charge of your own journey, leveraging your sophisticated interpersonal skills to communicate complex concepts surrounding APIs, blockchain technology, and DeFi products to both technical and non-technical stakeholders. Your role will see you actively engaging with networks in the blockchain space, attending industry events, and establishing fantastic collaborations with various teams within the company. With at least 3-5 years of relevant experience in sales or business development, you'll find a supportive atmosphere where your successes are celebrated and valued. We believe in embracing differences, owning our tasks, and learning from every experience, making LI.FI an exciting place to work. If you thrive in a collaborative, fast-paced environment and are ready to plant the flag in the US market for a company that's committed to revolutionizing finance, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Business Development Manager - US Role at LI.FI
What does a Business Development Manager at LI.FI do?

As a Business Development Manager at LI.FI, you'll be responsible for building and expanding a robust B2B sales pipeline, driving revenue growth through integration partners in the US. You'll engage with both crypto and non-crypto businesses, represent LI.FI at various industry events, and collaborate closely with other internal teams to ensure operational synergy.

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What qualifications do I need to apply for the Business Development Manager position at LI.FI?

To qualify for the Business Development Manager role at LI.FI, candidates should have at least 3-5 years of relevant experience in sales or business development within the crypto, DeFi, or technology sectors. A solid understanding of blockchain technology, exceptional communication skills, and a proven track record of managing a B2B sales pipeline are essential.

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How does LI.FI support the professional growth of its Business Development Managers?

LI.FI offers several opportunities for professional development for Business Development Managers, including an annual budget for personal development, attendance at conferences, and flexible remote and working hours to foster a healthy work-life balance, ensuring you can thrive both personally and professionally.

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Is the Business Development Manager position at LI.FI a remote role?

While the Business Development Manager position at LI.FI supports flexible remote days, candidates are expected to be based in the US, preferably in New York City, to effectively engage with the local market and attend industry events.

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What kind of company culture can I expect working at LI.FI?

At LI.FI, we cultivate a culture that embraces differences, encourages ownership of tasks, and celebrates learning from failures. We prioritize collaboration, respect for individual uniqueness, and having fun while working together, creating a supportive and inclusive environment for everyone.

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Common Interview Questions for Business Development Manager - US
How do you plan to build a B2B sales pipeline as a Business Development Manager?

To effectively build a B2B sales pipeline as a Business Development Manager, start by leveraging your existing network in the crypto and financial sectors to identify potential integration partners. You should also stay updated on the latest industry trends, actively attend networking events, and utilize strategic outreach methods to establish strong relationships and promote LI.FI's offerings.

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Can you explain a complex technical product to a non-technical audience?

When explaining a complex technical product, such as LI.FI's API, focus on breaking down the concepts into simple, relatable terms. Use analogies to connect with the audience's experiences, highlight the benefits of the product, and prioritize clarity to ensure understanding, while patiently addressing any questions they might have.

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What experience do you have with managing sales cycles?

In previous roles, I managed sales cycles by following a structured approach, from prospecting and connecting with potential clients to delivering presentations and closing deals. I utilized CRM tools to track progress, analyze performance, and ensure timely follow-ups, always adapting my strategies based on client feedback and market changes.

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How do you build relationships within the blockchain ecosystem?

Building relationships in the blockchain ecosystem involves being actively involved in the community through events, forums, and social media platforms. I prioritize authentic engagement, sharing valuable insights, and connecting with key stakeholders to foster trust and open communication, which facilitates future collaborations.

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Describe a time when you drove successful sales growth.

In my previous position, I launched a targeted email marketing campaign that resulted in a significant increase in qualified leads. I analyzed data trends, adjusted our messaging to resonate with our audience, and ultimately increased sales by 30% over the course of six months, showcasing my ability to integrate innovative strategies into sales growth.

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What strategies do you employ for analyzing potential integration partners?

When analyzing potential integration partners, I focus on their market compatibility, technological alignment, and reputation within the industry. I utilize research tools, conduct thorough competitor analyses, and engage with the partner's existing client base to understand their positioning and potential value in a partnership.

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How do you handle objections from potential partners?

When handling objections from potential partners, I adopt an empathetic approach. I listen actively to their concerns, validate their viewpoints, and offer tailored solutions or clarifications that address their specific hesitations, thus transforming a challenge into a collaborative opportunity.

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What methods do you use to keep your sales pipeline organized?

To keep my sales pipeline organized, I rely on CRM software to track leads, progress, and follow-ups. I set reminders for important tasks, regularly review my pipeline to prioritize efforts, and categorize leads based on their potential, ensuring efficient management and maximum conversion rates.

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How do you collaborate with other internal teams?

Collaboration with internal teams is vital; I regularly schedule meetings to align goals, share insights, and coordinate efforts across departments. I value open communication and encourage suggestions, ensuring every team understands market dynamics and operational needs to optimize our strategy collectively.

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What inspired you to apply for the Business Development Manager role at LI.FI?

I am inspired to apply for the Business Development Manager role at LI.FI due to the company’s innovative approach to simplifying DeFi and the opportunity to contribute to a mission that promotes a decentralized financial future. My passion for blockchain technology combined with my experience in business development aligns perfectly with LI.FI's goals, and I’m excited about the potential impact we can make together.

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MATCH
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Full-time, hybrid
DATE POSTED
March 26, 2025

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