Channel Partnerships Associate

As a Channel Partnerships Associate at impact.com, your key responsibilities will include identifying new channel partner profiles, managing outbound prospecting efforts, and nurturing new relationships from initial engagement to established partnerships. You'll also provide tailored marketing enablement, ensure data accuracy for reporting, and collaborate effectively with Customer Success and Sales teams to drive channel partner effectiveness.

To be considered for the Channel Partnerships Associate position at impact.com, you should have at least 1 year of experience in affiliate and/or influencer marketing. Familiarity with SaaS products, especially those offered by impact.com, is needed, along with a moderate understanding of the UK performance marketing agency landscape. Proficiency in tools like Salesforce, Excel, and Google Suite is also required.

At impact.com, we value personal and professional growth. As a Channel Partnerships Associate, you’ll benefit from a supportive training and development environment, with a free Coursera subscription and access to PXA partnerships learning. We encourage ongoing learning and growth to help you excel in your role and advance your career.

A typical day for a Channel Partnerships Associate at impact.com focuses on outreach and relationship-building. You'll be prospecting new partners, responding to inquiries within 24 hours, delivering marketing enablement, and monitoring performance metrics. Networking opportunities, collaborating with teams on partner success insights, and attending meetings are also key aspects of the daily routine.

impact.com offers a comprehensive benefits package for Channel Partnerships Associates, including a responsible PTO policy, flexible remote working options, gym reimbursements, internet allowances, and mental health support including therapy sessions. You'll also have access to professional development, a pension scheme, health and dental insurance, and enjoy free lunches in the office several days a week.

When identifying potential channel partners, it's essential to research their market influence and alignment with impact.com’s goals. Utilize tools like Crossbeam and Salesforce to analyze their performance and fit within the ecosystem, and demonstrate how our platform will benefit their business growth.

Nurturing a relationship with a channel partner requires consistent communication and tailored support. Schedule regular check-ins, provide relevant resources, and actively listen to their needs to foster trust. Show genuine interest in their growth aspirations and facilitate introductions to other resources within impact.com.

For effective outbound prospecting, I would tailor approaches based on channel partner profiles, create specific flows that adapt based on success rates, and utilize a mix of personalized email campaigns and social media outreach. Tracking progress and adjusting strategies in real-time will enhance the probability of successful engagements.

To maintain data hygiene, I would implement structured processes for regular updates, conduct routine audits on channel partner records, and ensure that all information is accurate and relevant. Using tools like Salesforce efficiently can also help automate tracking and data entry, ensuring our records are always up-to-date.

I have over a year of experience in affiliate and influencer marketing where I’ve collaborated with various partners to develop strategies that maximize their outreach. I understand how to leverage the strengths of influencers and affiliates to contribute to brand success, giving me insights to enhance partnership effectiveness.

When presenting recommendations to an established channel partner, I would prepare thorough business reviews, highlighting key performance metrics and insights relevant to their growth. Using visual aids to support my findings, I’d encourage interactive discussions to ensure they feel engaged and valued during the conversation.

I am motivated by the dynamic nature of partnerships and the opportunity to create meaningful connections. The prospect of collaborating with diverse teams to drive mutual success excites me, and I find fulfillment in contributing to the growth of businesses while enhancing my skills in relationship management.

Handling conflicting priorities requires effective organizational skills and clear communication. I prioritize tasks based on urgency and potential impact while regularly updating partners on timelines. If conflicts arise, collaboration and transparency are key; I’d discuss the situation openly and seek to find mutually agreeable solutions.

I frequently use Salesforce for managing partner relationships, tracking sales performance, and data analytics. Other valuable tools include Crossbeam for partner discovery and Google Suite for documentation and collaborative efforts among teams, which allows us to streamline communication.

For a Channel Partnerships Associate, crucial skills include strong communication and interpersonal abilities, analytical thinking, and adaptability. Understanding the partnerships landscape and having a proactive approach to nurturing relationships will also greatly enhance success in this role.