Senior Copywriter

The Senior Copywriter at Lumin Digital is responsible for drafting and editing a variety of content types including articles, blogs, social media posts, and video scripts. You'll collaborate with different teams to ensure the copy aligns with our business objectives and effectively engages our target audience, while also focusing on maintaining the quality and consistency of all communications.

To qualify for the Senior Copywriter position at Lumin Digital, you should have over 10 years of applicable writing experience, ideally in a corporate or agency environment. A Bachelor’s degree in Marketing, Journalism, Communication, or a related field is preferred. Experience in B2B marketing and the SaaS fintech space is highly beneficial.

As a Senior Copywriter, you contribute directly to Lumin Digital's marketing strategies by creating compelling copy that drives engagement and awareness. You'll work closely with various teams, utilize SEO principles to optimize content, and ensure that all materials resonate with target audiences while aligning with broader marketing goals.

At Lumin Digital, the Senior Copywriter will be part of a small, virtual team that emphasizes collaboration and innovation. We thrive on contributing diverse perspectives, fostering a culture of trust and respect, and encouraging experimentation with new ideas. Though you'll be working remotely, teamwork is integral, and you'll have plenty of opportunities to engage with colleagues across the organization.

Growth opportunities for a Senior Copywriter at Lumin Digital include mastering the brand voice, owning various copywriting projects, and progressing into key marketing roles. Over the year, you’ll be expected to enhance your contributions by leveraging data for optimizing content, positioning yourself as a crucial member of our marketing efforts.

In your response, describe how you approach writing various types of content, emphasizing research, collaboration with subject matter experts, and revisions based on feedback. Highlight your focus on clarity and engagement in your writing while aligning with SEO best practices.

Discuss how you familiarize yourself with a company's brand voice by studying their existing materials and guidelines. Explain that you prioritize consistent messaging and tone, and showcase examples of past work that successfully embodied a specific brand identity.

Elaborate on your experience with keyword research, integrating keywords naturally into your writing, and understanding search intent. Mention tools you use for SEO analysis and how you apply insights to improve content visibility and engagement.

Choose a specific project where you faced obstacles, such as strict deadlines or complex subject matter. Discuss how you managed your time, sought collaboration with team members, and ultimately delivered high-quality content that met the project objectives.

Answer by explaining your time management strategies, such as creating to-do lists, using project management tools, and regularly communicating with team members about deadlines. Emphasize your ability to remain flexible and adaptive based on project requirements.

Highlight the importance of clear communication, being proactive, and building Relationships in a virtual setting. Describe how you ensure collaboration and productivity through regular updates and brainstorming sessions with the team, despite not being in the same physical space.

Discuss your methods for staying informed about industry trends, such as subscribing to marketing newsletters, attending webinars, and participating in professional groups. Share examples of how you've implemented new strategies or tools as a result of your research.

Mention specific tools that enhance your writing and editing process, such as content management systems, SEO tools like Google Analytics, and collaborative platforms like Slack or Trello. Explain how these tools help in streamlining your workflow and increasing productivity.

Approach this question by explaining your mindset around constructive criticism. Illustrate your willingness to learn and adapt based on feedback, emphasizing that you view it as an opportunity for improvement and collaboration with your team.

Share your vision of wanting to create compelling, impactful content that drives engagement and supports Lumin Digital's innovative marketing strategies. Emphasize your desire to contribute to the brand's growth and connect with the target audience effectively.