Principal Copywriter

The Principal Copywriter at Skylight will be responsible for crafting engaging marketing copy for multiple channels including Paid Social, E-Comm, Email/SMS, and more. You'll develop a deep understanding of the consumer voice and product features to deliver impactful content, ensuring consistency in our brand tone and style across all touchpoints. Additionally, collaborating with graphic designers and maintaining a copy bank for various marketing needs will be key parts of your role.

To qualify for the Principal Copywriter role at Skylight, you need a Bachelor’s Degree or equivalent, along with 8+ years of progressive copywriting experience. A portfolio demonstrating your skills in both brand storytelling and performance writing is essential. Familiarity with digital and print channels, as well as knowledge of SEO writing best practices, will set you apart as a strong candidate.

Skylight offers a competitive compensation package that includes salary and equity options. Employees enjoy unique benefits such as an unlimited PTO policy, 401K matching, wellness programs, and learning budgets. Moreover, there’s tremendous autonomy in setting work direction, allowing for creativity and innovation in your role as Principal Copywriter.

Skylight fosters a collaborative and inclusive culture, encouraging diverse perspectives. As a Principal Copywriter, you will find an environment that values low egos and high collaboration. We believe that every team member’s contributions are essential to our mission, and we are committed to creating a space where everyone feels empowered to succeed.

Yes, experience with SEO writing is a valuable asset for the Principal Copywriter role at Skylight. Understanding SEO best practices will enhance your ability to craft optimized marketing copy that performs well across digital channels, thereby directly contributing to the effectiveness of our marketing strategies.

When answering this question, focus on a specific project where your writing had a measurable impact. Detail the creative process, any challenges you faced, and how you overcame them. Highlight collaboration with other team members and the positive feedback received, emphasizing how this project aligns with Skylight’s mission.

To ensure alignment with brand voice, I regularly refer to the established tone and style guide, actively seek feedback from team members, and analyze successful pieces from previous campaigns. Additionally, I immerse myself in the brand’s values and audience, which helps me create content that feels authentic and resonates with our target consumers.

For effective performance copy, I focus on clarity, urgency, and value. I begin by identifying target keywords and understanding the audience's needs. Using A/B testing, I analyze engagement metrics to refine messaging. Crafting strong calls to action is crucial, as well as ensuring compatibility with the platform’s best practices.

Balancing creativity and deadlines requires organization and prioritization. I break tasks into manageable parts, allowing for creativity during brainstorming sessions while ensuring timelines are met. Flexibility is key; I often set internal deadlines to allow ample time for revisions and ideation, leading to high-quality final copies.

I utilize a combination of market research, customer surveys, and data analytics to understand consumer insights. Studying customer feedback on existing products and their motivations helps shape my writing. Collaborating with product marketing teams also provides valuable context for honing in on the consumer mindset.

In a past project, I collaborated closely with designers during the conceptual phase, where I provided input on how copy could enhance visual elements. Regular check-in meetings fostered a cohesive workflow, allowing us to iterate and refine both copy and visuals, ensuring that the final deliverable was a unified and compelling marketing piece.

I stay updated through a mix of continuous learning and networking. I follow leading industry blogs, attend workshops/webinars, and engage with fellow professionals in copywriting communities. This not only keeps my skills fresh but also allows me to apply new trends effectively to meet audience expectations.

I view constructive criticism as an opportunity for growth. When receiving feedback, I listen carefully to understand the perspectives being shared, ask clarifying questions if needed, and reflect on how to integrate those insights into future projects. This mindset helps me continuously improve my writing and better align with team goals.

I am excited about the opportunity to work at Skylight because I admire its mission to connect families through innovative products. The chance to combine my copywriting skills with a purpose-driven brand aligns with my professional aspirations. I also appreciate the culture of collaboration and creativity, and I’m eager to contribute to a team dedicated to impacting millions of lives.

My writing process begins with thorough research and understanding the project’s objectives. I outline key messages, brainstorm creative ideas, and create a mood board if necessary. I then draft the copy, focusing on clear, engaging language, before revising based on feedback and ensuring alignment with the brand’s voice and style guide.