Job details

Manager, Trade Marketing

Get a free resume review

Company Description

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication. We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian “Arte di Vivere.” Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices.

At Acqua di Parma, we are guided by our four core values: Trust, Agility, Team Spirit, and our eagerness to Dare. We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity.

Job Description

The Marketing Manager will be responsible for creating and implementing comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth. This role reports to Sr Director of Strategy and business Development.

As part of the Acqua Di Parma Team, the key responsibilities are:

Marketing Strategy and Planning

Develop and implement comprehensive marketing plans to drive brand awareness, customer acquisition, and sales growth.
Ensure consistent brand messaging and visual identity across all marketing channels, materials, and points of sale.
Present launch plans to retailer partners twice a year or as needed.

Budget Management

Develop and manage the marketing budget, ensuring efficient allocation to maximize ROI and drive sales.
Collaborate with Key Account Managers for all launch forecasts for sellable and POSM by door by account.
Maintain and update the POSM budget continuously, proposing monthly allocation of POSM to the Senior Director of Sales and Senior Director of Strategy.

Brand promotion and perception

Coordinate and manage events such as product launches, trade shows, and in-store events (both brick-and-mortar and direct-to-consumer) to enhance brand visibility and boost sales.
Develop ideas for local promotions and/or merchandising based on market needs, including direct mail pieces, tester units, and in-store events.
Manage work requests and timely execution by liaising with Creative, Purchasing, and Operations departments.
Manage relationships with media, influencers, and Influencer PR agencies to secure coverage and increase brand perception.

Qualifications

• 5+ years of Marketing experience, preferably in the luxury fragrance industry.

• Strong spoken and written English skills are essential.

• Strong presentation skills required.

• Proficiency required in: Power Point, Word, Excel, Adobe is a plus.

Additional Information

This role works Hybrid, in office Monday - Wednesday in NYC. Travel Requirement: 20%

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $100,000 - $105,000.

Average salary estimate

$102500 / YEARLY (est.)

min

max

$100000K

$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Trade Marketing, LVMH Perfumes & Cosmetics

Join Acqua di Parma as a Manager, Trade Marketing, and immerse yourself in the exquisite world of Italian craftsmanship and sophistication! At Acqua di Parma, we have spent over a century creating luxurious fragrances and lifestyle products that celebrate the art of living beautifully. In this role, you will be pivotal in crafting and executing comprehensive marketing strategies that elevate our brand presence and drive sales. This position reports to our Sr. Director of Strategy and Business Development, where you’ll collaborate closely to ensure consistent brand messaging across all platforms. You’ll have the opportunity to manage a marketing budget effectively, coordinate exciting product launches and events, and cultivate meaningful relationships with influencers and media to amplify our brand. Your strategic insights will not only promote our products but also engage customers, bringing the Acqua di Parma experience to life. We’re looking for a marketing virtuoso with at least 5 years of experience, preferably in the luxury fragrance industry. Exceptional communication and presentation skills, along with proficiency in tools like PowerPoint and Excel, are a must. This hybrid role requires you to be in our vibrant NYC office from Monday to Wednesday, with occasional travel to enhance our brand visibility. If you have a passion for luxury marketing and want to be part of a diverse, dynamic team, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Manager, Trade Marketing Role at LVMH Perfumes & Cosmetics

What are the responsibilities of the Manager, Trade Marketing at Acqua di Parma?

The Manager, Trade Marketing at Acqua di Parma is responsible for developing and implementing marketing strategies that drive brand awareness and sales growth. Key duties include managing the marketing budget, coordinating events, and maintaining consistent brand messaging across all channels. You'll also liaise with various departments to ensure seamless execution of marketing initiatives and build relationships with media and influencers.