34863179900 - Brand and Social Marketing Manager

As a Brand and Social Marketing Manager at Curie, you will own the social media strategy while cultivating a vibrant community and engaging directly with our audience. You’ll lead the content strategy and manage partnerships with influencers and brands to elevate our reach. Additionally, you'll design and execute exciting brand campaigns to ensure Curie is top of mind for consumers during key moments.

Curie is looking for a Brand and Social Marketing Manager with at least 3 years of experience in social media or brand marketing, preferably in a consumer brand or agency setting. The ideal candidate will have expertise in content creation, community management, and possess a passion for brand-building and storytelling within a fast-paced startup environment.

In the role of Brand and Social Marketing Manager at Curie, you're expected to actively cultivate and nurture our community by initiating engaging conversations and responding to audience interactions in real-time. By fostering a strong relationship with our consumers, you’ll help inspire daily engagement with the Curie brand.

Curie’s work environment is dynamic and fast-paced, perfect for someone who enjoys wearing multiple hats and thrives on collaboration. As a Brand and Social Marketing Manager, you'll be working remotely and independently, which fosters creativity and allows you to bring your unique ideas to life while being part of a spirited startup culture.

Payment for the Brand and Social Marketing Manager at Curie is negotiable based on experience. As a contract position, Curie values transparency and flexibility in compensation to ensure that we attract top talent who aligns with our vibrant, community-driven ethos.

When responding, share specific examples of strategies you have developed for previous brands, including measurable outcomes. Highlight your understanding of different platforms and how you tailored content to engage audiences effectively.

Discuss the key performance indicators (KPIs) you utilize, like engagement rates, reach, and conversions. Explain how you analyze data to assess the effectiveness of campaigns and adjust strategies accordingly.

Provide examples of initiatives you have implemented to foster community interaction. Talk about how you encouraged user-generated content or facilitated conversations to enhance brand loyalty.

Share the resources and tools you utilize to keep abreast of industry trends, such as following thought leaders in marketing, attending webinars, or engaging in industry forums. Show your enthusiasm for continuous learning.

Highlight a successful collaboration, explaining your role in it and how it benefited both parties. Discuss the strategies you employed to cultivate and maintain the relationship.

Emphasize the importance of storytelling in connecting with consumers emotionally. Provide examples of how storytelling has impacted your previous campaigns and engagement results.

Discuss your approach to addressing criticism or negative comments publicly to maintain the brand’s reputation while also showing empathy. Share a situation where you successfully turned negativity into a positive interaction.

Mention specific tools like Hootsuite, Buffer, or Sprout Social that you’ve used for scheduling and analytics, and explain how these tools have helped you streamline your workflow.

Walk through your typical workflow, from brainstorming and planning to creating and publishing content. Mention how you collaborate with others and incorporate feedback into your content.

Share your insights on current challenges, like standing out in a crowded market or keeping up with algorithm changes, and discuss potential strategies to overcome them.