Senior Manager, Product Marketing

The Opportunity

The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering the staff with the resources to solve critical problems for the future of our business, which is why we need you.

The Senior Manager, Product Marketing role is responsible for leading end-to-end product marketing initiatives, including the creation of client-centric product collaterals and product campaigns to support acquisition and retention across our distribution channels. This role is pivotal in connecting the unique value propositions of Manulife’s solutions to the needs of our customers and prospects, enabling us to significantly scale our ability in attracting new customers to Manulife whilst enhancing engagement with existing customers as their trusted partner at every step of their life journey.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit

• You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

• You thrive in teams, and enjoy getting things done together

• You take ownership and build solutions, focusing on what matters

• You do what is right, work with integrity and speak up

• You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with:

• A results-driven professional with a university degree and minimum 5 years experience in a marketing role

• Experience in Branding, Advertising and Product Marketing

• Experience in Finance / Insurance industry

• Ability to apply a customer-centric mindset in implementation of product campaigns.

• Compelling storyteller able to dissect complex concepts into simple narratives

• Demonstrated competency in integrated marketing communications, including digital and social media marketing.

• Good communicator with excellent stakeholder management ability.

On the job you will:

Report to the Head of Brand, Content & Propositions,

• Lead the development and execution of marketing campaigns for new product launches with a focus on customer centricity.

• Collaborate with internal teams (including regional and local business functions) and external agencies to develop successful creative assets, marketing materials and promotional strategies.

• Develop and articulate clear and compelling messaging in our collaterals that resonates with our target audience, effectively breaking down technical jargons and complex solutions to easy-to-understand client values, hence differentiating our solutions in the market

• Monitor initiative performance and utilize data to provide insights and recommendations for optimization.

• Support the execution of sponsorship and partnerships to amplify our brand awareness.

• Adherence to Manulife’s brand standards across all our creative assets to reflect our brand identity.

• Contribute to the overall Brand, Content and Propositions strategy to help MLS achieve our bold ambition in becoming a Digital Customer Leader.

• Support our bancassurance and independent advisory partners on marketing and content initiatives to meet our business objectives.

• Stay abreast of the latest marketing trends, technologies and best practices, and make recommendations for innovation and enhancements.

Our commitment to you

• Our mission: to be a part of making Decisions Easier and Lives Better

• A leadership team dedicated to your growth and success

• A bold ambition and set of goals to be a leader in driving transformation in our industry

• Our best. Every day.

Learn more about opportunities with us at jobs.manulife.com

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.