Digital Marketing Director (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

The Digital Marketing Director will lead the digital marketing plan for Experian Automotive. This roll will work with marketing, product marketing and cross-BU digital teams to develop the digital approach and ongoing plan. The digital marketing manager will execute all digital marketing including websites, SEO, SEM/PPC, social, email, content marketing and analytics by developing and achieving clear goals for engagement, leads and retention. You will report to the Head of Marketing, Experian Automotive.

Responsibilities:

1. Work with our teams and outside agencies in forming the digital marketing plan to improve user experience.
2. Manage the website. This includes developing a plan to update website and ongoing maintenance plan working in a CMS including updating taxonomy, loading videos, blog posts, images, integrating 3rd party platforms and creating new pages including writing/editing web content for new pages.
3. Develop SEO plan to maximize the volume of inbound organic traffic from search engines to our website.
4. Create plan to manage SEM, working with our teams and 3rd parties, to maximize Return on investment.
5. Develop overall email marketing plan. Create emails in Eloqua and working with and managing email databases.
6. Manage social networks including writing and editing social posts and posting content to LinkedIn, Twitter and Facebook.
7. Develop content marketing asset creation and distribution plan including video content best suited for target markets.
8. Use analysis to evaluate end-to-end customer/user experience across multiple digital channels and customer touch points.
9. Evaluate digital channel performance to measure performance including A/B testing and digital marketing campaigns and assess against goals (Return on investment and Performance Indicators).
10. Create MQL tracking by working with marketing team and sales operations team to develop plan for how to track marketing qualified leads all the way through the sales funnel.
11. Identify creative growth strategies including evaluation of digital insights, and optimize spend and performance based on the insights

1. Undergraduate degree in Marketing or equivalent work experience
2. At least 10 yrs of work experience in a marketing department working in the digital space
3. Demonstrated knowledge of Eloqua, Salesforce.com, Content Management Systems, social media platforms
4. Demonstrated analytical skills
5. Comfortable in team-oriented atmosphere
6. Proficient in Microsoft excel (can maintain complex spreadsheets) and PowerPoint

Perks:

1. Lucrative overachievement plan
2. Experian Elite – Annual trip for Top Performers
3. 15 days of vacation accrual annually, five sick days, two volunteer days
4. Wellness plans, online discounts, employee discounts, pet insurance and more
5. Employee stock purchase program and 401K matching and immediate vesting

Our uniqueness is that we celebrate yours. Experian's culture and people are main differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Remote

This is a remote role.