Marketing Coordinator

As a Marketing Coordinator at McKinney, your responsibilities include supporting pitch management by conducting research, managing social media content calendars, assisting with award show submissions, and creating marketing content for internal and external communications. You'll also manage marketing assets and provide administrative support to ensure the smooth operation of the team.

McKinney prefers candidates with 1 to 2 years of experience in a creative agency, although it is not required. A college degree is also preferred but not essential. Proficiency in Google Suite and Macintosh is necessary, while familiarity with Adobe Creative Suite is a bonus. Strong organizational skills and the ability to manage multiple tasks are key.

The Marketing Coordinator plays a vital role in elevating the McKinney brand by managing social media efforts, supporting pitch submissions, and ensuring compelling internal and external marketing communications. This position allows you to directly contribute to the agency's visibility and reputation, making you a crucial part of the team’s success.

Candidates can expect a collaborative and dynamic work environment at McKinney. The agency values creativity and innovation, providing a workplace culture where ideas thrive. Employees have the opportunity to work in a hybrid schedule, fostering work-life balance while being part of a team that refuses to be ignored.

The estimated salary range for the Marketing Coordinator position at McKinney is between $55,000 and $60,000. Compensation packages are determined by skill level and experience, with opportunities for promotions tied to performance rather than a fixed schedule.

In the role of Marketing Coordinator, it's essential to prioritize tasks based on deadlines and importance while being adaptable to changes. Utilizing tools like task lists or digital project management software can help you stay organized and focused. Share examples of how you’ve successfully managed competing priorities in the past.

Discuss your knowledge of social media platforms and any past roles where you've managed content calendars and engaged with audiences. Highlight specific campaigns you've worked on, including what type of content performed well and how you measured success.

Effective pitch management requires thorough research and collaboration. Discuss how you gather information for 'Go-No-Go' meetings and assist in the preparation of RFI or RFP submissions. Providing a specific example will show your proactive approach to the pitch process.

Supporting award show submissions involves researching relevant shows, understanding submission criteria, and assisting in compiling necessary materials. Share any previous experiences you’ve had with awards, emphasizing your organizational skills and attention to detail.

Communication is vital as a Marketing Coordinator. Discuss how you communicate effectively with team members and stakeholders, ensure that everyone is aligned on goals, and maintain clear channels of communication whether through emails, meetings, or project management tools.

If you have experience with CRM systems like Hubspot, detail how you've used it for prospecting or managing contact information. If not, express your enthusiasm for learning and your understanding of how such systems enhance marketing efforts.

Content creation should align with brand messaging and audience engagement. Discuss your process for brainstorming ideas, creating engaging content, and editing. If you have examples of marketing materials you've created, be sure to mention them.

Share any relevant experience with event planning, detailing the scope of your involvement—from logistics to promoting the event. Discuss the skills you've developed that contribute to successful event execution, like time management and vendor coordination.

Highlight any design experience, even if it's basic, including familiarity with Adobe Creative Suite or other graphic design tools. If applicable, mention projects where you've created visual content that aligned with marketing goals.

Express your understanding of McKinney’s brand identity and how your proactive and creative approach to marketing aligns with this philosophy. Discuss specific tactics or attitudes that promote this mantra in your work.