Performance Marketing Manager (m/f/d) - Montu Therapeutics Germany

As a Performance Marketing Manager at Montu Therapeutics, you will be responsible for a variety of key duties including designing and executing marketing campaigns across multiple channels, managing paid campaigns for customer acquisition, and optimizing for ROI. You’ll also focus on driving organic growth through SEO and content strategies while closely monitoring campaign performance and budget management to ensure maximum effectiveness.

Candidates for the Performance Marketing Manager position at Montu Therapeutics should have at least 3 years of experience in performance marketing or digital growth, particularly within fast-paced B2C or health-tech environments. Deep expertise in paid media strategies and a strong understanding of SEO and content marketing are essential. Additionally, proficiency in marketing tools like Google Analytics and CRM systems is required.

The Performance Marketing Manager at Montu Therapeutics plays a pivotal role in shaping the company’s growth strategy by designing and executing data-driven marketing campaigns aimed at increasing patient engagement. Through rigorous A/B testing and campaign optimization, you will identify effective audience targeting and refine messaging strategies, directly impacting Montu's growth and success in the digital health space.

At Montu Therapeutics, you will find a remote-first, collaborative culture where innovative ideas thrive. Our team values resourcefulness, creativity, and the freedom to own your strategy. Working alongside a diverse, global talent pool, you'll contribute to a purpose-driven mission of improving patient care, making the environment both rewarding and dynamic.

Analytics is crucial for the Performance Marketing Manager at Montu Therapeutics, as it enables you to monitor campaign KPIs, conduct effective A/B tests, and refine strategies based on performance data. Using this data-driven approach, you will continuously optimize campaigns to ensure they meet marketing objectives and deliver a solid return on investment.

When answering this question, be specific about the types of campaigns you've worked on, the channels you utilized, and the results you achieved. Highlight your ability to analyze performance metrics and make data-driven decisions to optimize campaigns effectively.

Discuss how you allocate marketing budgets based on previous performance, potential ROI, and strategic goals. Provide examples of how your budget management led to successful campaigns and mention any tools you've used for tracking and forecasting.

Explain your A/B testing methodology by detailing how you set up tests, define success metrics, and analyze the results. Mention the importance of a test-learn-scale approach and share specific instances where A/B testing significantly improved campaign performance.

Share your preferred digital marketing tools based on your experience, such as Google Analytics for analytics, Google Ads for paid campaigns, or various SEO tools. Explain how you've effectively used these tools to enhance campaign outcomes.

Focus on KPIs that matter for performance marketing, such as conversion rates, customer acquisition costs, and ROI. Discuss how you analyze these metrics post-campaign to glean insights for future strategies.

Be prepared to discuss a particular campaign, detailing your objectives, the platforms used, strategy implemented, and the results achieved. Highlight the decision-making process and any adjustments made along the way.

Outline your knowledge of SEO best practices, content marketing strategies, and CRO techniques. Discuss how you would assess the current status of organic growth and implement your strategies effectively.

Share an experience where teamwork was crucial to achieving a target. Describe how you facilitated communication and aligned team goals, showcasing your collaborative skills in a cross-functional environment.

Discuss how you engage with marketing blogs, attend webinars, or participate in industry conferences. Highlight any specific thought leaders or resources you follow to keep your knowledge current.

Articulate your understanding of social media's influence on branding and customer engagement. Provide examples of how you've integrated social media into marketing campaigns, focusing on engagement metrics and community building.