Director of Sales and Marketing - Navion of New Bern

As the Director of Sales and Marketing at Navion of New Bern, you'll be tasked with developing and implementing sales strategies aimed at driving community occupancy. This role includes leading outreach efforts, managing marketing activities, maintaining budgets, ensuring follow-ups, and collaborating with the Executive Director on advertising needs. Key responsibilities also involve building relationships with referral sources, hosting community events, and preparing reports to monitor progress towards occupancy goals.

To qualify for the Director of Sales and Marketing role at Navion of New Bern, you should possess proven sales executive experience, ideally within the senior living or healthcare sectors. Additionally, strong communication skills, a knack for relationship-building, and proficiency in negotiating and presenting effectively are essential. Knowledge of local competition, along with a proactive approach to identifying market needs, will also play a critical role in your success.

At Navion of New Bern, the work environment for the Director of Sales and Marketing is collaborative and supportive, emphasizing team effort. You'll engage with various departments and community members, promoting a culture of positivity and empowerment. The organization also offers innovative tools such as Tapcheck, which enhances financial security for team members. This role encourages creativity in marketing strategies and community engagements, making it both dynamic and rewarding.

The Director of Sales and Marketing plays a pivotal role in the mission of Navion of New Bern by driving occupancy rates through effective sales strategies and community engagement initiatives. By developing strong referral networks, executing marketing plans, and maintaining responsiveness to inquiries, the Director directly supports the organization's goal of providing quality senior living solutions. Your efforts will help prospective residents and their families confidently choose Navion as their preferred senior housing option.

Navion of New Bern offers a comprehensive benefits package for the Director of Sales and Marketing, which includes health care plans covering medical, dental, and vision, along with retirement plans like a 401k. Additionally, full-time employees enjoy paid time off, short- and long-term disability insurance, and life insurance. With a focus on career advancement, Navion is committed to the professional growth of its team members.

When answering this question, emphasize specific strategies you've employed in previous roles to boost occupancy rates. Share measurable outcomes that demonstrate your ability to meet or exceed sales targets.

Focus on explaining your methods for outreach and maintaining connections. Share examples of networking events, follow-ups, and personalized communication that have helped you establish a strong referral network in the past.

Discuss specific marketing campaigns or initiatives you've led that resulted in increased visibility or occupancy. Highlight your process for evaluating their effectiveness and how you adapted them based on feedback.

To effectively manage sales activities, share your approach to setting priorities, including how you allocate time for follow-ups, community outreach, and event planning. Mention any tools or methods you use for tracking progress.

Provide a specific example of a challenge you encountered in a sales role. Outline the steps you took to address the issue and the positive outcome that resulted from your efforts.

In your response, convey your understanding of the unique offerings and values that Navion presents. Discuss how these aspects align with the needs of potential residents and how you would communicate them in your role.

Illustrate your communication strategy, focusing on building rapport, actively listening, and providing accurate information. Share how you've previously addressed concerns and tailored follow-ups to enhance the experience of families.

Discuss how you utilize data to inform your sales approach. This could include tracking inquiries, managing lead databases, and analyzing market trends to refine your strategies and measure success.

Explain your process for event planning, including setting objectives, targeting the right audience, and coordinating logistics. Share examples of successful events that increased community engagement and interest.

Highlight your passion for helping families find the right senior living solutions and your drive to achieve sales goals. Discuss any personal experiences that fuel your enthusiasm for this industry.