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Sr. Business Advisor

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Instructure is looking for a Senior Business Advisor to lead B2B sales in the EdTech sector, focusing on client relationship management and technical sales strategy. This role requires strong interpersonal skills and a background in enterprise software sales, with a preference for candidates in the NY metropolitan area.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Key responsibilities include driving B2B sales, building client relationships, leading clients through the purchasing process, maintaining account records in Salesforce, and collaborating with marketing and customer success teams.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should possess at least 5 years of B2B sales experience, strong consultative selling skills, technical needs assessment capabilities, and exceptional interpersonal communication.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: A preferred background in EdTech sales and experience promoting enterprise-level SaaS solutions would be beneficial.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: The position is based in the United States with a preference for candidates in the NYC area and requires some travel.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $100000 - $130000 / Annually



At Instructure, we are dedicated to empowering EdTech providers and educational organizations to unlock their full potential through innovative technology solutions. Our mission is to provide intuitive products and services that simplify learning and personal development, foster meaningful relationships, and inspire progress in education and careers. We believe in giving smart, creative, and passionate individuals the opportunity to make a significant impact in the world of EdTech.

Instructure is seeking an experienced Senior Business Advisor with a strong technical background and exceptional people skills to lead B2B sales efforts with education technology providers. This role involves cultivating relationships with existing clients and acquiring new business within the North East region. Please note, there is a preference for candidates in the NY area.

Key Responsibilities:

  • Drive B2B sales of Instructure's advanced technology products to EdTech providers, leveraging a deep understanding of our solutions while emphasizing the importance of building strong, collaborative relationships.
  • Offer valuable insights, including technical and change management expertise, to assist prospects in evaluating different solutions effectively.
  • Craft and tailor compelling messaging for prospective EdTech clients, highlighting the benefits of Instructure's products to support the development, adoption, and iteration of their services and solutions.
  • Lead prospective clients through the full purchasing process to close, ensuring timely execution and fostering collaboration and teamwork among stakeholders.
  • Provide accurate assessments and forecasts to inform sales strategies and initiatives, employing both long-term strategy and short-term execution, and fostering collaboration within the sales team and across departments.
  • Establish and nurture relationships with key decision-makers within EdTech organizations, focusing on solution benefits that solve real business problems of scale, adoption, and research.
  • Maintain meticulous account records in Salesforce CRM, including detailed information and insights.
  • Work closely with the marketing team to align sales efforts with campaigns and initiatives, providing valuable insights from the field to inform marketing strategies and promote collaboration.
  • Engage with the customer success team to ensure a seamless transition from sales to onboarding, providing support and guidance to clients as they implement Instructure's solutions while promoting collaboration.
  • Partner with the contracts and legal teams department to facilitate contract negotiations and ensure compliance with policies and procedures.

Requirements:

  • Minimum of 5 years of demonstrated success in B2B sales, preferably within the EdTech industry.
  • Strong aptitude for strategic and consultative technical selling, with experience in technical needs assessments and proposal development.
  • Proven track record in selling enterprise-level software, SaaS solutions, and services.
  • Proficiency in engaging stakeholders at all levels, including executive leadership, and effectively communicating complex concepts.
  • Exceptional people skills and collaboration abilities, with a demonstrated ability to build strong, collaborative relationships both internally and externally.
  • Willingness to travel approximately 20-25% of the time.
  • Preference to candidates that are in the NYC Metropolitan area

Get in on all the awesome at Instructure:

  • Competitive salary and 401k 
  • Medical, dental, disability, and life insurance 
  • HSA program, vision, voluntary life, and AD&D 
  • Tuition reimbursement
  • Paid time off, 11 paid holidays, and flexible work schedules 
  • Lifestyle savings account 
  • iMacs or Macbooks

$100,000 - $130,000 a year

This role will also include a commission target of $100k-130k bringing the OTE to a range of $200-260k.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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CEO of Instructure
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Steve Daly
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Average salary estimate

$115000 / YEARLY (est.)
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$100000K
$130000K

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What You Should Know About Sr. Business Advisor, Instructure

Are you passionate about EdTech and have a knack for building meaningful relationships? Instructure is on the lookout for a dynamic Senior Business Advisor who can lead B2B sales efforts in this exciting sector. Based in New York, you'll have the opportunity to work closely with education technology providers, helping them harness the power of our innovative solutions. As a Senior Business Advisor at Instructure, your primary goal will be to drive sales while also offering insights that help clients evaluate their options. Imagine being the go-to person for education organizations navigating through the technical landscape! This role is all about collaboration, so you'll work closely with marketing and customer success teams to ensure our clients have everything they need to implement our products successfully. You'll be responsible for maintaining detailed records in Salesforce and ensuring a smooth transition from sales to onboarding. We're looking for someone with at least five years of B2B sales experience, preferably in enterprise software or SaaS solutions, and a desire to travel occasionally to meet with clients. If you're ready to make a difference in education and have exceptional communication skills, we want to hear from you. At Instructure, we believe in empowering our team members and supporting their growth with competitive compensation packages, health benefits, and a flexible work environment. Join us in revolutionizing education and empowering learners everywhere!

Frequently Asked Questions (FAQs) for Sr. Business Advisor Role at Instructure
What are the key responsibilities of a Senior Business Advisor at Instructure?

As a Senior Business Advisor at Instructure, you'll be responsible for driving B2B sales, building strong client relationships, leading clients through the purchasing process, maintaining account records in Salesforce, and collaborating with both marketing and customer success teams. Your role will involve understanding clients' needs and providing them with tailored solutions to enhance their operations in the EdTech space.

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What qualifications are necessary for the Senior Business Advisor position at Instructure?

To be considered for the Senior Business Advisor position at Instructure, candidates should have at least five years of B2B sales experience, preferably in the EdTech industry. Additionally, a strong background in enterprise software sales and proven capabilities in consultative selling and technical needs assessments is essential.

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Is travel required for the Senior Business Advisor role at Instructure?

Yes, the Senior Business Advisor role at Instructure requires a willingness to travel approximately 20-25% of the time. This travel is important for building relationships with clients across the Northeast region and attending key industry events and meetings.

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What skills are essential for a Senior Business Advisor at Instructure?

Candidates should possess exceptional interpersonal communication abilities, strong consultative selling skills, and technical needs assessment capabilities. Additionally, the ideal Senior Business Advisor at Instructure will demonstrate their aptitude in engaging stakeholders at various levels and have a collaborative mindset to foster relationships both internally and externally.

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What is the compensation range for the Senior Business Advisor position at Instructure?

The compensation for the Senior Business Advisor position at Instructure ranges from $100,000 to $130,000 annually, with an added commission target that can bring the on-target earnings (OTE) range to $200,000 to $260,000. This competitive package reflects our commitment to attracting talented professionals in the EdTech industry.

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Common Interview Questions for Sr. Business Advisor
Can you walk us through your experience in B2B sales?

Begin your response by outlining your relevant experiences, highlighting any specific achievements or key accounts you've managed. Discuss the strategies you used to close deals and how you built relationships with clients. This narrative will show your expertise and capability in B2B sales.

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How do you approach building relationships with new clients?

Discuss your methods for establishing rapport with clients, such as understanding their needs, providing customized solutions, and maintaining open lines of communication. Sharing specific examples where you've successfully built relationships will demonstrate your interpersonal skills.

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What strategies do you use for effective technical selling?

Explain your approach to understanding clients' technical needs and how you tailor your sales pitch accordingly. Emphasize your ability to explain complex concepts in simple terms and your process for guiding clients through evaluations and decision-making.

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How do you maintain effective records in Salesforce?

Talk about your experience with Salesforce or similar CRMs, emphasizing the importance of keeping accurate and timely records. Discuss practices like regular updates, keeping track of client interactions, and using Salesforce to inform your sales strategies.

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Describe a challenging sale you successfully closed.

Provide a specific example that highlights the obstacles you faced during the sale and the strategies you enacted to overcome them. Discuss what you learned from the experience and how it has shaped your approach to sales.

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How do you balance collaboration with marketing and customer success teams?

Illustrate your collaborative approach by discussing how you align your sales strategies with marketing campaigns and ensure a seamless transition to customer success. Emphasize the importance of communication and teamwork in achieving common goals.

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What are some key metrics you focus on in your sales process?

Discuss the KPIs you monitor, such as conversion rates, client retention rates, and sales cycle length. Explain how you use these metrics to refine your sales techniques and improve overall performance.

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How do you handle objections from potential clients?

Outline your approach to objection handling by discussing the importance of actively listening to concerns, validating client needs, and providing tailored responses that alleviate their apprehensions. Share a scenario where you effectively turned an objection into a successful sale.

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What is your understanding of our products at Instructure?

Be sure to review Instructure's offerings before the interview, and discuss how you see their value in the EdTech industry. Your enthusiasm for their products and an understanding of how they solve client challenges will showcase your credibility and interest.

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What motivates you in a sales role?

Share your intrinsic motivations, whether they are about achieving targets, helping clients succeed, or continuous learning in the EdTech space. Make sure to relate your motivations back to how they align with Instructure's mission and values.

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 5, 2025

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