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Director, Retail Media Strategy & Partnerships - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal is seeking a Director to join the Advanced Advertising Strategy team to focus on forging offsite media partnerships with retail media networks. On this team, you will design strategies, business plans, forecasting, and modeling to drive growth and yield. This will involve evaluating partnership opportunities, tracking performance, and owning communication for executive leadership. In addition, you will own commercialization efforts and strategic partnerships in collaboration with Sales, Planning & Inventory, Product, Sales Enablement, and Finance teams and be responsible for providing subject matter expertise on the retail media (and adjacent) industry.

Responsibilities

  • Identify, evaluate, and execute strategies for retail media, enabling rapid revenue growth in collaboration with sales leadership and senior stakeholders across NBCU departments and partner organizations.
  • Partner on go-to-market sales motion and how retail media partnerships & offerings fit into NBCU’s day-to-day business and suite of data solutions.
  • Evaluate potential partnerships and areas of opportunity to deliver important KPIs within NBCU.
  • Scale the monetization of new partnership & offerings by establishing the selling strategy and operationalizing end-to-end processes for new products & partnerships.
  • Coordinate technical integrations and data collaborations with key partners in the marketplace.
  • Monitor marketplace trends and extract insights across linear TV, CTV, retail media, and advanced advertising.
  • Maintain regular business reviews with workings groups across partnerships to track progress and evolve strategic initiatives.
  • Track revenue and other key metrics within retail media partnerships to maintain pulse on the business.
  • Collaborate with other internal groups to maintain consistency across marketplace insights readouts that go out to the company.
  • Routine deliverables to leadership teams to monitor partnership performance.

Qualifications

  • 5+ years of experience, preferably in retail media, advanced advertising, measurement, or programmatic roles.
  • Familiarity with the larger digital ad sales and programmatic ecosystem. RMN or commerce marketplace experience a plus.
  • Collaboration is essential. You will need to be results driven. Leading tests on partnership initiatives and digging into data to extract insights and communicate results will be a large part of this role.
  • The ideal candidate will be proactive. Marketplace insights will require converging intel from multiple internal and external sources and framing NBCU’s positioning on a regular basis.
  • Exceptional executive presence and interpersonal skills.
  • Above average PowerPoint, Excel and data visualization skills are a requirement for this role. The willingness to learn and improve these skills is mandatory.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $135,000 - $160,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$147500 / YEARLY (est.)
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$135000K
$160000K

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What You Should Know About Director, Retail Media Strategy & Partnerships, NBCUniversal

If you're ready to make waves in the advertising world, then the position of Director, Retail Media Strategy & Partnerships at NBCUniversal is calling your name! This is an exciting opportunity to join the Advanced Advertising Strategy team and to shape the future of retail media partnerships. In this role, you'll be tasked with identifying and executing strategies that drive significant revenue growth in collaboration with various stakeholders within NBCU. You’ll dive deep into market trends and technical integrations, ensuring that our retail media offerings resonate with the ever-evolving landscape. You’ll be at the forefront, advising executive leadership on key performance indicators, and orchestrating the go-to-market strategy. A successful candidate will bring at least 5 years of experience in retail media or advanced advertising, alongside a knack for presenting ideas and data visually and engagingly. This role encourages a vibrant collaboration culture, where insights are derived from teamwork across departments. The rewards are not just in the potential salary of $135,000 - $160,000, but also in the plethora of benefits we offer, including hybrid working options, professional development, and a commitment to diversity and inclusion. If you're passionate about maneuvering through the ever-changing media landscape with a company that has big ambitions, NBCUniversal could be your next great adventure!

Frequently Asked Questions (FAQs) for Director, Retail Media Strategy & Partnerships Role at NBCUniversal
What are the primary responsibilities of the Director, Retail Media Strategy & Partnerships at NBCUniversal?

As the Director, Retail Media Strategy & Partnerships at NBCUniversal, your primary responsibilities include designing and executing strategies for retail media that boost revenue in collaboration with sales leadership. You'll evaluate partnership opportunities, coordinate technical integrations, and monitor marketplace trends to ensure NBCU remains a leader in the advertising space. You'll also track key metrics to assess the performance of retail media partnerships.

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What qualifications are necessary for the Director, Retail Media Strategy & Partnerships role at NBCUniversal?

To excel in the Director, Retail Media Strategy & Partnerships position at NBCUniversal, candidates should possess a minimum of 5 years of experience in retail media, advanced advertising, or programmatic roles. Familiarity with the digital ad sales ecosystem and a proactive approach to data insights are crucial. Additionally, exceptional communication skills and proficiency with tools like PowerPoint and Excel are required.

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How does the Director, Retail Media Strategy & Partnerships contribute to NBCUniversal's advertising goals?

The Director, Retail Media Strategy & Partnerships plays a critical role in shaping NBCUniversal's advertising goals by identifying new partnership opportunities and scaling monetization efforts. This role is essential for designing business plans and collaborating with various teams to ensure a cohesive strategy that meets key performance indicators and drives revenue growth.

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What does a typical day look like for the Director, Retail Media Strategy & Partnerships at NBCUniversal?

A typical day for the Director, Retail Media Strategy & Partnerships at NBCUniversal involves collaborating with sales leadership and stakeholders on strategies and partnerships, analyzing data to extract insights, and conducting regular business reviews to track partnership performance. You will also engage in discussions with executive leadership, presenting findings and recommendations for maximizing advertising opportunities.

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What benefits can I expect as a Director, Retail Media Strategy & Partnerships at NBCUniversal?

As a Director, Retail Media Strategy & Partnerships at NBCUniversal, you can expect a competitive salary ranging from $135,000 to $160,000, along with comprehensive company-sponsored benefits, including health insurance, 401(k) plans, paid leave, tuition reimbursement, and various discounts and perks designed to enhance work-life balance and personal development.

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Common Interview Questions for Director, Retail Media Strategy & Partnerships
Can you describe your experience in driving revenue growth through media partnerships?

When answering this question, focus on specific examples where you've successfully implemented strategies that led to measurable revenue increases. Highlight your role, the partnerships involved, and the outcome, ensuring you connect it back to how this experience aligns with the needs of the Director, Retail Media Strategy & Partnerships role at NBCUniversal.

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How do you approach evaluating potential retail media partnerships?

To effectively answer this question, discuss your methodology for research and analysis, outlining how you assess the compatibility of potential partners, their market trends, and the projected ROI. Emphasize the importance of aligning partnership goals with company strategies, particularly at NBCUniversal.

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What techniques do you use for data visualization and reporting?

In your response, mention specific tools you utilize for data visualization, such as PowerPoint or Excel. Discuss how you structure your reports to clearly convey insights to stakeholders, ensuring that complex data is accessible and actionable, which is critical for the role at NBCUniversal.

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Describe a time you had to collaborate with multiple departments to execute a strategy?

Use the STAR (Situation, Task, Action, Result) method to frame your answer. Provide a clear example of a project where cross-department collaboration was crucial, detailing your specific contributions, how you facilitated communication, and the successful outcome, making it relevant to the responsibilities at NBCUniversal.

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What do you consider the biggest trends in retail media today?

In answering this question, share your insights on current trends, such as the impact of data analytics and consumer behavior shifts on retail media strategies. Relate these trends back to how they can influence NBCUniversal's growth and shape strategies moving forward.

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How do you ensure that your team stays motivated and aligned on goals?

Highlight your leadership style, focusing on fostering a collaborative environment, setting clear goals, and maintaining open channels for communication. Discuss how you recognize achievements and encourage professional development, which is vital for a strategic role like the one at NBCUniversal.

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What strategies would you implement to increase engagement through media partnerships?

Discuss innovative ideas you have considering NBCUniversal's brand and target audience, outlining how you would leverage data insights, audience analysis, and engagement metrics to design bespoke media partnerships that resonate with viewers, driving both engagement and revenue.

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How do you prioritize tasks when managing multiple projects?

Talk about the tools and methods you use to prioritize tasks, such as project management software or frameworks like the Eisenhower Box. Emphasize the importance of aligning projects with strategic goals, ensuring that NBCUniversal's objectives are met while keeping tasks manageable.

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Can you provide an example of a challenging negotiation you led?

Share a specific instance where you successfully navigated a tough negotiation. Highlight your approach, the tactics you employed, and the outcome, ensuring that your example reflects the skills necessary for the Director, Retail Media Strategy & Partnerships at NBCUniversal.

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What role do you believe data plays in shaping media strategies?

Express your understanding that data is fundamental in informing strategic decisions, and discuss how you leverage analytics to predict trends, optimize campaigns, and identify opportunities for growth within retail media partnerships, aligning with NBCUniversal's goals.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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