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Product Marketing Manager

For more than 15 years, Opus 2 has developed award-winning solutions trusted by the most successful law firms and used in thousands of legal proceedings around the world. Transforming how lawyers work on matters, Opus 2 eliminates inefficiencies and connects legal teams with the collaborative software they need to work smarter and more effectively together. The team also delivers the essential technology and expertise needed to conduct dispute resolution proceedings in the most modern, seamless, and secure way possible. 

The Product Marketing Manager is responsible for planning, managing, and executing product marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product, solutions consulting, and client success teams to drive revenue and achieve our goals.  

What you will be doing 

Product releases and content development 

  • Manage the marketing support for the release of new product features and enhancements. 
  • Ensure marketing alignment with sales, product, solution consulting, and customer success. 
  • Develop compelling messaging that articulates the value of our legal solutions. 
  • Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars. 
  • Work with subject matter experts to produce thought leadership content about subjects like AI, case management, case strategy, litigation, and arbitration. 
  • Develop narratives and content for key industry events, speaking engagements, and webinars. 
  • Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities. 

 

Client education and reference marketing 

  • Provide content and tools that help client success and marketing teams improve engagement with existing clients.  
  • Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials. 
  • Develop testimonials and case studies, highlighting real-world success stories of clients. 
  • Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback. 

 

Sales enablement 

  • Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts. 
  • Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements. 
  • Develop competitive positioning based on market research, client insights, and industry trends. 
  • Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives. 

What we are looking for in you 

Key qualifications 

  • 5+ years of product marketing experience in legal tech, SaaS, AI, or related industries. 
  • Understanding of legal workflows, litigation support, eDiscovery, or case management solutions. 
  • Strong experience in content creation, with the ability to distill complex topics into engaging narratives. 
  • Familiarity with AI, machine learning, and generative AI applications in the legal space. 
  • Proven ability to launch products, manage projects, and create compelling messaging. 
  • Excellent collaboration skills—comfortable working cross-functionally with executives, product, sales, solution consulting, client success, and other teams. 
  • Strong analytical mindset, with the ability to track, measure, and adpat marketing strategies based on data. 

Preferred qualifications 

  • Experience working in eDiscovery, case management, litigation, or law firms. 
  • Familiarity with Opus 2, case management, eDiscovery, or similar legal tech platforms. 
  • Background in law, legal marketing, or product management is a plus. 
  • Proficiency in marketing automation, project management, and content management tools (HubSpot, Teamwork, WordPress, and so on). 

Working for Opus 2

Opus 2 is a global leader in legal software and services, trusted partner of the world’s most successful legal teams. All our achievements are underpinned by our unique culture where our people are our most valuable asset. Working at Opus 2, you’ll receive:

  • 401k contribution.
  • 21 days annual holidays, flexible working, and length of service holiday entitlement.
  • Loyalty Share Scheme.
  • Healthcare, Dental and Vision Insurance.
  • Life, short-term and long-term disability Insurance.
  • Calm and Mindfulness sessions.
  • A day of leave to volunteer for charity work.
  • Accessible and modern office space.
What You Should Know About Product Marketing Manager, Opus 2

At Opus 2, we are on the lookout for a passionate and experienced Product Marketing Manager to join our incredible team. With over 15 years of transforming the legal landscape, our platform is trusted by the world's most successful law firms and used in various legal proceedings globally. In this role, you'll spearhead product marketing initiatives, collaborating closely with cross-functional teams encompassing marketing, sales, product, and client success. Your expertise will help us create compelling messaging and impactful content that resonates with our clients, showcasing the value of our innovative legal solutions. You'll manage the marketing for new product releases, develop engaging blog posts, case studies, webinars, and even lead industry events. Beyond that, you'll play a key role in equipping our sales teams with vital tools and insights, gathering customer feedback to refine our strategies, and driving advocacy programs that strengthen our client relationships. If you have over 5 years of product marketing experience in legal tech or SaaS and possess a strong analytical mindset, Opus 2 might just be your next great adventure. You'll thrive in our supportive environment where collaboration and creativity are paramount. We're committed to fostering a culture that values every team member and offers benefits such as flexible working hours, competitive healthcare plans, and opportunities to make a difference through volunteer work. Join us in revolutionizing the legal tech world!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Opus 2
What are the key responsibilities of the Product Marketing Manager at Opus 2?

The Product Marketing Manager at Opus 2 is responsible for managing product marketing initiatives, including developing content for product releases, collaborating with sales and client success teams, and creating marketing materials that highlight our legal solutions. You will play a crucial role in crafting compelling messaging and driving client engagement, ensuring that our marketing efforts align with the needs of our stakeholders.

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What qualifications do I need to apply for the Product Marketing Manager position at Opus 2?

To be a strong candidate for the Product Marketing Manager role at Opus 2, you should have at least 5 years of experience in product marketing, particularly in legal tech, SaaS, or related fields. An understanding of legal workflows and significant experience in content creation are essential. Familiarity with AI and a proven track record of launching products will also make you stand out in the application process.

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How does the Product Marketing Manager contribute to sales enablement at Opus 2?

The Product Marketing Manager contributes significantly to sales enablement at Opus 2 by equipping the sales teams with effective messaging, pitch decks, and demo scripts. By analyzing client feedback and industry trends, you'll refine our competitive positioning and ensure that our sales teams have the tools they need to succeed in a dynamic market.

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What type of content will the Product Marketing Manager at Opus 2 create?

In the role of Product Marketing Manager at Opus 2, you will create a variety of content, including sales enablement materials, blog posts, case studies, and thought leadership content encompassing areas like AI and litigation strategy. You'll also develop narratives for industry events and webinars, all aimed at showcasing our innovative solutions and engaging clients effectively.

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What benefits does Opus 2 offer to its Product Marketing Manager?

Opus 2 offers a comprehensive benefits package to its Product Marketing Manager, including 401k contributions, generous holiday entitlements, health, dental, and vision insurance, as well as opportunities for professional growth. Additionally, our unique culture focuses on employee well-being, with initiatives like Calm and Mindfulness sessions and time off for charitable work.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with product marketing in the legal tech industry?

When answering this question, focus on specific projects you’ve worked on within legal tech that showcase your skills. Discuss how you identified market needs, developed marketing strategies, and launched product initiatives that led to measurable success.

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How do you handle collaboration with cross-functional teams?

To respond effectively, share examples of how you've collaborated with teams such as sales, product management, and customer success. Highlight your communication skills, how you foster relationships, and any tools or processes you use to ensure smooth collaboration.

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What strategies do you use to create compelling messaging for product launches?

Explain your approach to developing messaging by discussing your research methods and how you gather insights from market trends and customer feedback. Be sure to describe how you translate technical features into benefits for customers.

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How do you measure the success of a marketing campaign?

Discuss the key performance indicators (KPIs) you monitor, such as lead generation, conversion rates, and engagement metrics. Explain how you use analytics to refine strategies and improve future campaigns based on these insights.

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What tools do you use for content management and marketing automation?

When answering, mention specific tools you've worked with, such as HubSpot or WordPress, and discuss how you use these to streamline content creation, manage campaigns, and analyze performance.

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Tell us about a time you had to advocate for a product feature based on customer feedback.

Describe a specific instance where you collected customer feedback, analyzed it, and presented your findings to relevant stakeholders. Highlight how you advocated for the client's needs and the outcome of that advocacy.

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What’s your approach to creating thought leadership content?

Share your process for identifying trending topics in the legal sector and how you collaborate with subject matter experts to produce insightful content. Discuss how you ensure that your thought leadership aligns with the brand's messaging and values.

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How do you stay updated on industry trends and technologies?

Discuss the resources you rely on, such as industry publications, webinars, and professional networks. Explain how staying informed enables you to make better marketing decisions and adapt strategies to align with changing market dynamics.

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What challenges have you faced in previous product marketing roles, and how did you overcome them?

Reflect on a specific challenge you encountered, whether it involved tight deadlines, projections that didn’t meet expectations, or misalignment within teams. Describe the steps you took to resolve the situation and what you learned from the experience.

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Why do you want to work for Opus 2 as a Product Marketing Manager?

Convey your enthusiasm for Opus 2, emphasizing your admiration for its innovative approach in the legal tech field. Discuss how your skills align with the company’s goals and how you see yourself contributing to Opus 2's mission to improve legal processes.

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Founded in 2008 and headquartered in London, UK, Opus 2 cloud-based litigation and legal transcript management software and services business, providing 'paperless trial' solutions to the legal community globally.

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Full-time, remote
DATE POSTED
March 22, 2025

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