As a Marketing Operations Manager at Nooks, you'll take charge of optimizing our marketing automation systems, especially HubSpot. This includes managing email campaigns, landing pages, lead scoring, and reporting. You'll build campaign attribution models tying marketing activities directly to pipeline and revenue, and develop lead capture flows that ensure both conversion and data quality. Moreover, you’ll work on maintaining smooth integrations across marketing and sales tools for clean data flow.

Nooks is looking for candidates with at least 4 years of experience in marketing operations, growth marketing, or digital marketing, emphasizing systems and tools, specifically HubSpot. Proficiency in HubSpot is a must, alongside familiarity with Google Analytics, Webflow, and multi-touch attribution. Experience in sales development or go-to-market SaaS is preferred.

In the Marketing Operations Manager role at Nooks, you will predominantly utilize HubSpot for managing marketing automation, email campaigns, and reporting. You'll also work with Google Analytics for performance tracking and insights. Familiarity with Webflow is necessary for managing our web content, while experience with SEO tools like SEMrush and paid digital channels would be beneficial but not essential.

Nooks is dedicated to fostering a culture of growth and development. As a Marketing Operations Manager, you will have opportunities to expand your skills in both marketing operations and technology, work with cross-functional teams, and contribute to significant projects impacting our sales performance. Continuous learning and professional development are highly encouraged within our inclusive workforce.

At Nooks, we promote a collaborative and inclusive work environment for our Marketing Operations Manager. You will be part of a passionate team that values data-driven decision-making. The role encourages creativity in improving processes and technology while ensuring you can balance your work-life commitments in our flexible atmosphere.

When discussing your experience with HubSpot, focus on specific tasks you excel in, such as building workflows, segmenting lists, and optimizing email performance. Mention any experience generating dashboards to track key metrics and how these contributed to your previous team's success, showcasing your expertise in using HubSpot effectively.

To effectively prioritize tasks, start by evaluating the potential impact of each campaign and aligning them with broader business goals. A structured approach, such as utilizing a project management tool, can help in organizing campaign timelines and resources. Be prepared to discuss specific examples where prioritization led to improved campaign efficiency.

In your response, emphasize your systematic approach to data management, including regular audits of data integrity, validating data inputs, and establishing clear lead scoring criteria. Discuss the importance of maintaining accurate data for effective reporting and decision-making, highlighting any tools or processes you've implemented in the past.

Share a specific example where you identified and resolved a technical issue with your marketing tech stack. Detail the steps you took to diagnose and resolve the problem, emphasizing your analytical skills and ability to work collaboratively with team members or external vendors to reach a solution.

Demonstrate your understanding of multi-touch attribution by explaining how it differs from single-touch models and its importance in understanding customer journeys. Provide an example of how you applied this knowledge in a previous role to analyze campaign effectiveness and optimize strategy based on the insights gained.

Discuss the importance of key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and pipeline generation associated with each campaign. Detail how you utilize tools like HubSpot or Google Analytics to track these metrics and the impact they have on future marketing strategies.

Highlight your hands-on experience with integrating marketing technologies and the significance of a seamless data flow. Provide examples of the tools you've integrated and what processes you put in place to maintain accurate data synchronization across systems.

Explain your strategy for effective collaboration, detailing communication tools and strategies you use to keep teams aligned. Share an example of a successful collaboration project, underscoring your ability to consider diverse perspectives while maintaining focus on shared goals.

Discuss your reliance on data analytics to inform your marketing strategies. Provide examples of how past analytics insights have shaped your decisions, emphasizing your analytical mindset and ability to leverage data for continuous improvement.

Share your strategies for staying informed, such as following industry blogs, attending conferences, participating in professional networks, or pursuing relevant certifications. Emphasize the importance of continuous learning in an ever-evolving marketing landscape.