Copywriter | Japan

As a Copywriter at Nord Security, your primary responsibilities will include adapting and transcreating marketing materials from English to Japanese, managing the blog and optimizing landing pages, and creating external content for partners. You'll also oversee quality control of existing content and help define the tone of voice for the Japanese market.

To qualify for the Copywriter position at Nord Security, you should be a native Japanese speaker with a strong command of English. A minimum of two years of experience in digital copywriting or translation is required, along with a portfolio that demonstrates your skills in both fields. Intermediate knowledge of SEO and an ability to create engaging content is also necessary.

SEO knowledge is quite important for the Copywriter role at Nord Security. You'll be expected to write SERP-optimized and conversion-oriented blog content, which means understanding SEO principles and being able to integrate them into your writing is essential to increase our online visibility and engagement.

As a Copywriter for Nord Security, you will be creating a variety of content, including localized marketing materials such as website content and PPC ads, blog articles, and external content for partners like newsletters and advertorials. Your writing will play a pivotal role in connecting our brand with the Japanese audience.

While previous experience in cybersecurity is not strictly necessary to apply for the Copywriter role at Nord Security, having an active interest in technology, cybersecurity, and innovation will certainly help you create more relevant and engaging content. A willingness to learn and adapt is essential.

When addressing this question, highlight specific examples from your past work where you've successfully adapted and localized content. Speak about your understanding of cultural nuances and how you've tailored messaging to resonate with the Japanese audience, demonstrating your ability to maintain brand voice during the process.

Detail the strategies you’ve employed for SEO optimization, such as keyword research, utilizing relevant tools, and ensuring your content fits the search intent. Share examples where your content has successfully improved search rankings or engagement, emphasizing your understanding of SEO principles.

To answer this question, mention specific resources like industry blogs, podcasts, webinars, or online courses that you follow to stay informed. Demonstrating a proactive approach to learning in the ever-evolving tech landscape will reflect your commitment to professional growth.

Share a specific example of a blog post or campaign, outlining the objectives, your process, and the results achieved (such as increased traffic or engagement rates). This will showcase your ability to create impactful content and measure its success.

Explain your methods for ensuring quality, such as establishing a review process, using grammar and style check tools, or collaborating with editors and colleagues for feedback. This illustrates your attention to detail and commitment to high-quality writing.

Discuss your organizational strategies, such as using project management tools, prioritizing tasks, and setting realistic timelines. Highlight any successful experiences where your time-management skills led to meeting tight deadlines.

Define what tone of voice means to you and suggest ways it could differ in the Japanese market compared to English-speaking markets. Provide examples of how you would adjust the tone to suit cultural sensibilities while still maintaining brand consistency.

Discuss your approach to brainstorming ideas, such as conducting audience research, looking at competitor content, and using keyword tools. Mention how collaboration with SEO specialists can enhance topic relevance and effectiveness.

Articulate the importance of storytelling in engaging readers and building emotional connections with an audience. Provide examples of how you’ve incorporated storytelling in your past works, showcasing its effectiveness in enhancing content appeal.

Express your enthusiasm for Nord Security and its mission in the field of cybersecurity and internet privacy. Discuss how the company's goals align with your interests and values, and how you believe your skills and creativity would contribute to that mission.